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Image of STORM Original Hot 'N Tot - 3/8 oz. - Metallic Silver/Black Back
 

STORM Original Hot 'N Tot - 3/8 oz. - Metallic Silver/Black Back

Bass and salmonove it, and walleye can't resist it! The STORM Hot-N-Tot features an iconic, highly erratic side-to-side searching motion, outstanding for trolling in clear open water. Its tough metalip excels on rocky bottoms,


 
Image of Worden's Original Rooster Tail - 1/6 oz. - Chartreuse Dot Glitter
 

Worden's Original Rooster Tail - 1/6 oz. - Chartreuse Dot Glitter

Developed in the 1950's by Howard Worden, the Worden's Original Rooster Tail inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail


 
Image of Rapala Original Floating Minnow - 4-3/8'' - 3/16 oz. - Live Pike
 

Rapala Original Floating Minnow - 4-3/8'' - 3/16 oz. - Live Pike

The Rapala Original Floating Minnow is theure that started it all and is still one of the most popularures around. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split-shot for medi


 
Image of "Rapala Original Floating Minnow - 3-1/2"" - 3/16 oz. - Chrome Blue"
 

"Rapala Original Floating Minnow - 3-1/2"" - 3/16 oz. - Chrome Blue"

The Rapala Original Floating Minnow is theure that started it all and is still one of the most popularures around. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split-shot for medi


 
Image of Worden's Original Rooster Tail - 1/24 oz. - Frog Bleeding
 

Worden's Original Rooster Tail - 1/24 oz. - Frog Bleeding

Developed in the 1950's by Howard Worden, the Worden's Original Rooster Tail inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail


 
Image of Eppinger Original Dardevle Spoon - 2-7/8'' - 3/4 oz. - Hammered Nickel
 

Eppinger Original Dardevle Spoon - 2-7/8'' - 3/4 oz. - Hammered Nickel

The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib


 
Image of STORM Original Hot 'N Tot - 3/16 oz. - Metallic Yellow/Black Back
 

STORM Original Hot 'N Tot - 3/16 oz. - Metallic Yellow/Black Back

Bass and salmonove it, and walleye can't resist it! The STORM Hot-N-Tot features an iconic, highly erratic side-to-side searching motion, outstanding for trolling in clear open water. Its tough metalip excels on rocky bottoms,


 
Image of STORM Original Mag Wart - Phantom Green Crayfish
 

STORM Original Mag Wart - Phantom Green Crayfish

Tough molded bodies and irresistible side-to-side crayfish action has made theegendary STORM Original Mag Wart a mainstay in many a professional angler's tackle box. With its upsized profile, cadence-style rattle, integratedip d


 
Image of "Eppinger Original Dardevle Spoon - 2-1/4"" - 2/5 oz. - Pumpkinseed Sunfish"
 

"Eppinger Original Dardevle Spoon - 2-1/4"" - 2/5 oz. - Pumpkinseed Sunfish"

The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib


 
Image of AFTCO Original Fishing Shorts for Men - Ocean Wave - 30
 

AFTCO Original Fishing Shorts for Men - Ocean Wave - 30

Introduced in 1989, AFTCO Original Fishing Shorts for Men haveogged manyeagues and tallied many catches. These men's shorts are made of soft, flexible DuPont Supplex, a durable yetightweight 3-ply nylon with the feel


 
Image of STORM Original Deep Wiggle Wart - Red Craw
 

STORM Original Deep Wiggle Wart - Red Craw

The STORM Original Deep Wiggle Wart crankbait triggers strikes when nothing else will! The Wiggle Wart's tough molded body and irresistible wide, side-to-side searching action has made the Original Wiggle Wart a mainstay in many top


 
Image of "Culprit Original 10"" Worm - Black/Blue Tail"
 

"Culprit Original 10"" Worm - Black/Blue Tail"

A proveneader for more than 2 decades, the Culprit Original 10 Worm's high-action kicking tail, innovative body design, and unique color sections give you the extra edge. It's been tested under the toughest conditions throughout the U.S.–\u20


 
Image of "Culprit Original 7-1/2"" Worm - Red Shad/Green Flake"
 

"Culprit Original 7-1/2"" Worm - Red Shad/Green Flake"

A proveneader for more than 2 decades, the Culprit Original 7-1/2 Worm features a high-action kicking tail, innovative body design, and unique color sections to give you the on-the-water edge. It's been tested under the toughest conditions through


 
Image of Keitech Swing Impact | Original Sexy Shad; 4 in.
 

Keitech Swing Impact | Original Sexy Shad; 4 in.

The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...


 
Image of Mepps Aglia Original Plain Spinner - 1/8 oz. - Gold
 

Mepps Aglia Original Plain Spinner - 1/8 oz. - Gold

The Mepps Aglia Original Plain Spinner is precisely engineered to ensure the blade starts spinning the instant theure enters the water, emitting continuous vibration and maximum flash to attract all species of gamefish. The signat


 
Image of STORM Original Deep ThunderStick - Hot Blueberry Muffin
 

STORM Original Deep ThunderStick - Hot Blueberry Muffin

Aong-time staple on Greatakes walleye waters, the STORM Original Deep Thunderstick owes its all-species success to its natural-looking minnow shape and irresistible searching action. Equally deadly for casting and trolling, th


 
Image of Worden's Original Rooster Tail | Yellow Jacket; 1/8 oz.
 

Worden's Original Rooster Tail | Yellow Jacket; 1/8 oz.

Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...


 
Image of Rapala Original Floating Minnow - 3-1/2'' - 3/16 oz. - Rainbow Trout
 

Rapala Original Floating Minnow - 3-1/2'' - 3/16 oz. - Rainbow Trout

The Rapala Original Floating Minnow is theure that started it all and is still one of the most popularures around. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split-shot for medi


 
Image of Original Fish Formula Bait Pop | Shad Ghost
 

Original Fish Formula Bait Pop | Shad Ghost

Apply the Original Fish Formula Bait Pop Live Sonar Intensifier to your bait or fishing line, and it will shine brightly on your screen! Fish Formula Bait Pop for Livescope and sonar live technology enhances your bait and makes its signal stand out among...


 
Image of Bill Lewis Original Rat-L-Trap - 3'' - Gizzard Shad
 

Bill Lewis Original Rat-L-Trap - 3'' - Gizzard Shad

The famous Billewis Original Rat-L-Trap is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for thisipless crankbait's overwhelming popularity: it just flat-o


 
Image of Yamamoto Original Senko Worms | Rainbow Trout; 4 in.
 

Yamamoto Original Senko Worms | Rainbow Trout; 4 in.

Bass anglers everywhere trust the Yamamoto Original Senko Worm to put fish in the boat when nothing else will. This legendary soft plastic features a ribbed stick-style body with an egg sac midsection, packed with salt for the perfect sink rate and subtle...


 
Image of Eppinger Original Dardevle Spoon - 2-1/4'' - 2/5 oz. - Red/White Chunk
 

Eppinger Original Dardevle Spoon - 2-1/4'' - 2/5 oz. - Red/White Chunk

The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib


 
Image of Twisted X The Original Chukka Driving Moc Shoes for Men - Bomber - 8.5W
 

Twisted X The Original Chukka Driving Moc Shoes for Men - Bomber - 8.5W

From a relaxing walk in the park to spending the entire day on your feet, the Twisted X™ Original Chukka Driving Moc Shoes for Men will have you redefining comfort. Full-graineather uppers deliver rugged goodooks that feel good to wear, too!


 
Image of Rapala Original Jointed Minnow | Brook Trout; 3 1/2 in.
 

Rapala Original Jointed Minnow | Brook Trout; 3 1/2 in.

Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom. Swimming...


 
Image of Yamamoto Original Senko Worms | Strawberry Cream; 5 in.
 

Yamamoto Original Senko Worms | Strawberry Cream; 5 in.

Bass anglers everywhere trust the Yamamoto Original Senko Worm to put fish in the boat when nothing else will. This legendary soft plastic features a ribbed stick-style body with an egg sac midsection, packed with salt for the perfect sink rate and subtle...





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