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Image of Pautzke Fire Brine | Blue
 

Pautzke Fire Brine | Blue

Pautzke Fire Brine transforms natural baits like herring, anchovy, and eggs into long-lasting, high-performance offerings by toughening flesh, adding vibrant color, and enhancing shine and scent-all in one easy step. This ready-to-use brine replaces homemade...


 
Image of Z-Man Chatterbait Micro Max | Fire Craw; 3/16 oz.
 

Z-Man Chatterbait Micro Max | Fire Craw; 3/16 oz.

The Z-Man ChatterBait Micro Max delivers big-time flash and vibration in a bite-sized package tailored for BFS setups and other finesse presentations. Whether you're targeting pressured bass in clear water or need a compact profile for creek and pond...


 
Image of Pautzke Fire Corn | Natural
 

Pautzke Fire Corn | Natural

When kokanee demand color, scent, and durability behind a dodger or spinner, Pautzke Fire Corn remains a trusted staple for trolling, jigging, and baiting up tandem hooks. This pre-dyed, pre-scented, and pre-cooked corn comes ready straight from the jar...


 
Image of VMC Bucktail Jigs | Green Fire UV; 1/32 oz.
 

VMC Bucktail Jigs | Green Fire UV; 1/32 oz.

Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...


 
Image of Northland Fire-Fly Jigs | Parakeet; 1/32 oz.
 

Northland Fire-Fly Jigs | Parakeet; 1/32 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of Megabass S-Crank | Fire Craw; 2 3/5 in.
 

Megabass S-Crank | Fire Craw; 2 3/5 in.

The Megabass S-Crank is designed with a square bill to provide a hard-hitting wobble action to zone in on your target without any issues. This action will draw in unsuspecting predators to trigger them to take the bite. The S-Crank covers a wider area...


 
Image of Dreamweaver WD Spoon | Fire Tiger; 2 3/8 in.
 

Dreamweaver WD Spoon | Fire Tiger; 2 3/8 in.

The Dreamweaver WD Spoon was crafted to be the ultimate walleye spoon, developed in collaboration with top Great Lakes charter captains for unbeatable performance. Designed through years of testing and refinement, this spoon has earned a reputation as...


 
Image of VMC Bucktail Jigs | Pink Fire UV; 1 oz.
 

VMC Bucktail Jigs | Pink Fire UV; 1 oz.

Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...


 
Image of Eurotackle Z-Darter V2 | Fire Tiger; 3/4 oz.
 

Eurotackle Z-Darter V2 | Fire Tiger; 3/4 oz.

The Eurotackle Z-Darter V2 gives walleye, panfish, trout, and bass anglers a weight-forward gliding and darting bait built on a durable ABS platform with molded wings that hold up to hard hits and aggressive jigging. The hydrodynamic shape shoots out...


 
Image of VMC Sleek Jig Heads | Pink Fire UV; 1/2 oz.
 

VMC Sleek Jig Heads | Pink Fire UV; 1/2 oz.

The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...


 
Image of AAE MAX Stealth Vanes - Fire Orange
 

AAE MAX Stealth Vanes - Fire Orange

Made of proprietary durable, flexible MAX material, the AAE MAX Stealth Vanes deliver whisper-quiet performance. The ultra-stable, air-channeling ridges offer unbeatable durability and performance. The AAE MAX Stealth Vanes are the go-to arr


 
Image of "Z-Man ChatterShad Trailer - Fire Craw - 4-1/2"""
 

"Z-Man ChatterShad Trailer - Fire Craw - 4-1/2"""

Unleash the day's full fish-catching potential with the Z-Man ChatterShad Trailer. Designed to activate and energize your ChatterBaiture, the ChatterShad trailer also amplifies the effectiveness of many different fishing applicati


 
Image of "Z-Man Goat Grub - 3"" - Fire Craw"
 

"Z-Man Goat Grub - 3"" - Fire Craw"

The Z-Man Goat™ Grub produces great thumping action at all retrieve speeds and even on the fall. This Z-Man grub soft bait has twin tails that incorporate a unique, curved, paddle-tail design found on other popular Z-Manures. 10X Toug


 
Image of Gamo Red Fire Pellets - .177 - 150 Count
 

Gamo Red Fire Pellets - .177 - 150 Count

Be ready for great performance on your next airgun hunt with Gamo'satest state-of-the-art hunting pellet, the Red Fire. Built around a diamond-shaped, hard polymer tip, this advanced pellet provides a true ballistic trajectory and an effec


 
Image of VMC Moon Tail Jig - 1/4 oz. - Blue Fire UV
 

VMC Moon Tail Jig - 1/4 oz. - Blue Fire UV

Aarge, flat pill-shaped head on the VMC Moon Tail™ Jig gives it a darting, rolling action when you jig it, drawing aggressive strikes from big fish! Theow-profile bucktail maintains its shape and deliversifelike action, while extr


 
Image of Patina Products Western Fire Pit
 

Patina Products Western Fire Pit

With flame-flickering designs of cowboys, broncos, and bulls, the Patina Products Western Fire Pit is sure to become your friends' and family's favorite gathering spot. The natural rust patina matures over time, creating an aged appearance t


 
Image of Bogner - Fire+Ice Zea Overall - Women's Black, 8
 

Bogner - Fire+Ice Zea Overall - Women's Black, 8

"What Our Gearhead® Experts Are Saying: ""These overalls feel like a mix between high-fashion ski style and real mountain performance. The softshell fabric stretches and moves easily, while the 10K waterproofing holds up fine for resort days. I like...


 
Image of Patina Collegiate Fire Pit - UC Berkeley
 

Patina Collegiate Fire Pit - UC Berkeley

Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means you


 
Image of Velocio Anorak - Women's Fire Red, L
 

Velocio Anorak - Women's Fire Red, L

The Velocio Anorak delivers ultra-lightweight protection without compromising performance. Made with Pertex Shield Air fabric, this anorak offers impressive waterproofing and breathability, making it perfect for high-output rides in unpredictable conditions....


 
Image of Fierce Fire Arms~Fury~.300 Win Mag
 

Fierce Fire Arms~Fury~.300 Win Mag

Fierce Fire Arms enters the fray with the Fury, chambered in .300 Win Mag so you can try and shoot the moon.

$1199.99
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Image of Bandit B-Shad | Fire Tiger; 3 1/2 in.
 

Bandit B-Shad | Fire Tiger; 3 1/2 in.

Bandit B-Shads feature a unique shape that allows them to be trolled or cast for walleye and other game fish. This slim profile fishing lure tracks true straight out of the package; no tuning required. The round lip lets Bandit B-Shads dive quickly to...


 
Image of VMC Sleek Jighead - 1/8 oz. - Green Fire UV
 

VMC Sleek Jighead - 1/8 oz. - Green Fire UV

With its smooth finish and weight-forward design, the VMC Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture i


 
Image of Character Lures Loko | Fire-Fly; 30
 

Character Lures Loko | Fire-Fly; 30

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...


 
Image of Pautzke's Fire Brine - Chartreuse
 

Pautzke's Fire Brine - Chartreuse

Trout, salmon and steelhead anglers willove this proprietary mix of tried and true curing agents and vibrant dyes. Pautzke's Fire Brine isoaded with the toughening, coloring, and scent agents that make up an outstanding egg brine. This s


 
Image of Pautzke Fire Worms - Chartreuse
 

Pautzke Fire Worms - Chartreuse

Brilliantly-colored Pautzke Fire Worms attract panfish, trout, steelhead, and salmon with a range of vivid shades and a wriggling motion that hungry fish can't ignore. Neutrally buoyant and scented with garlic, these bite-sized worm





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