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Image of Bomber 15A Long Shallow Diver | Purple-Black; 4 1/2 in.
 

Bomber 15A Long Shallow Diver | Purple-Black; 4 1/2 in.

Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...


 
Image of Bomber Saltwater Jointed Long A Hardbait | Black; 6 in.
 

Bomber Saltwater Jointed Long A Hardbait | Black; 6 in.

The Bomber Saltwater Jointed Long A Hardbait delivers aggressive tail-kicking action that draws explosive strikes from stripers, bluefish, and mackerel across both inshore and offshore zones. The 6-inch Heavy Duty version features stout saltwater-grade...


 
Image of Bomber Saltwater Long Shot Hardbait | Black; 6 in.
 

Bomber Saltwater Long Shot Hardbait | Black; 6 in.

The Bomber Saltwater Long Shot Hardbait delivers maximum reach with an aerodynamic shape and internal weight transfer system that shifts the rattle to the tail on the cast, then re-centers when the lure hits the water for immediate action. This setup,...


 
Image of Bomber Saltwater Long Shot Hardbait | Black; 7 in.
 

Bomber Saltwater Long Shot Hardbait | Black; 7 in.

The Bomber Saltwater Long Shot Hardbait delivers maximum reach with an aerodynamic shape and internal weight transfer system that shifts the rattle to the tail on the cast, then re-centers when the lure hits the water for immediate action. This setup,...


 
Image of Bonehead Brush Glider | Black Cherry Firetail
 

Bonehead Brush Glider | Black Cherry Firetail

The BoneHead Brush Glider crappie bait is a great choice if you're looking to catch bigger crappie! The innovative design of these crappie soft plastic baits features a ridged body with a non-slip ribbed back, which generates a better hook set. The wide...


 
Image of Bonehead Slim Stick | Black Cherry Firetail; 1 3/4 in.
 

Bonehead Slim Stick | Black Cherry Firetail; 1 3/4 in.

The Bonehead Slim Stick is a proven soft plastic that excels when targeting crappie and other panfish in clear or stained water. Its streamlined baitfish-style body and long, pointed tail generate a subtle quiver with minimal rod movement, perfectly mimicking...


 
Image of Bonehead Slim Stick | Black Cherry Firetail; 2 3/8 in.
 

Bonehead Slim Stick | Black Cherry Firetail; 2 3/8 in.

The Bonehead Slim Stick is a proven soft plastic that excels when targeting crappie and other panfish in clear or stained water. Its streamlined baitfish-style body and long, pointed tail generate a subtle quiver with minimal rod movement, perfectly mimicking...


 
Image of Bonehead Slim Stick | Black Cherry Firetail; 3 in.
 

Bonehead Slim Stick | Black Cherry Firetail; 3 in.

The Bonehead Slim Stick is a proven soft plastic that excels when targeting crappie and other panfish in clear or stained water. Its streamlined baitfish-style body and long, pointed tail generate a subtle quiver with minimal rod movement, perfectly mimicking...


 
Image of Booyah Baits Baby Boo Jig | Black/Brown/Chartreuse; 5/16 oz.
 

Booyah Baits Baby Boo Jig | Black/Brown/Chartreuse; 5/16 oz.

The Booyah Baby Boo Jig is the compact version of the Booyah Boo Jig, but it can still deliver many of the bass-catching features of its counterpart. Designed to work through shoreline vegetation and brushy areas, this jig allows you to fish difficult...


 
Image of Brad's Wiggler | Metallic Purple-Black Back; 3 3/4 in.
 

Brad's Wiggler | Metallic Purple-Black Back; 3 3/4 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Black Flake-Chartreuse Butt; 3 in.
 

Brad's Wiggler | Black Flake-Chartreuse Butt; 3 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Metallic Silver-Black-Red Belly; 2 in.
 

Brad's Wiggler | Metallic Silver-Black-Red Belly; 2 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Super Bait Cut Plug | Black Jack
 

Brad's Super Bait Cut Plug | Black Jack

Brad's Super Bait Cut Plugs are bait-holding lures with extreme rotating action! Proven to be effective with chinook, coho, lake trout, and walleye, these plugs can be fished by trolling, casting, plunking or back bouncing. Coming complete with a rolling...


 
Image of Brad's Wiggler | Metallic Pink/Black Bill (UV); 2 1/4 in.
 

Brad's Wiggler | Metallic Pink/Black Bill (UV); 2 1/4 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Metallic Silver/Black/Red Belly (UV); 2 1/4 in.
 

Brad's Wiggler | Metallic Silver/Black/Red Belly (UV); 2 1/4 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Metallic Silver/Black/Red Belly (UV); 3 in.
 

Brad's Wiggler | Metallic Silver/Black/Red Belly (UV); 3 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Black/Red Tail/Silver Specks; 2 1/4 in.
 

Brad's Wiggler | Black/Red Tail/Silver Specks; 2 1/4 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Black/Red Tail/Silver Specks; 3 in.
 

Brad's Wiggler | Black/Red Tail/Silver Specks; 3 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Metallic Pink/Black Bill; 3 in.
 

Brad's Wiggler | Metallic Pink/Black Bill; 3 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Chartruese/Orange/Pink/Black Dot; 3 in.
 

Brad's Wiggler | Chartruese/Orange/Pink/Black Dot; 3 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Buckeye Buzzerk Buzzbait | Black w/ Gold Blade; 1/2 oz.
 

Buckeye Buzzerk Buzzbait | Black w/ Gold Blade; 1/2 oz.

The Buckeye Buzzerk Buzzbait is the ultimate topwater lure, engineered with input from professional anglers to deliver everything you need for explosive strikes. This buzzbait features a head-knocking design that generates an incredible sound, drawing...


 
Image of Buckeye Buzzerk Buzzbait | Black w/ Gold Blade; 1/4 oz.
 

Buckeye Buzzerk Buzzbait | Black w/ Gold Blade; 1/4 oz.

The Buckeye Buzzerk Buzzbait is the ultimate topwater lure, engineered with input from professional anglers to deliver everything you need for explosive strikes. This buzzbait features a head-knocking design that generates an incredible sound, drawing...


 
Image of Buckeye Buzzerk Buzzbait | Black w/ Gold Blade; 3/8 oz.
 

Buckeye Buzzerk Buzzbait | Black w/ Gold Blade; 3/8 oz.

The Buckeye Buzzerk Buzzbait is the ultimate topwater lure, engineered with input from professional anglers to deliver everything you need for explosive strikes. This buzzbait features a head-knocking design that generates an incredible sound, drawing...


 
Image of Buckeye Buzzerk Buzzbait | Black w/ Gold Blade; 1/8 oz.
 

Buckeye Buzzerk Buzzbait | Black w/ Gold Blade; 1/8 oz.

The Buckeye Buzzerk Buzzbait is the ultimate topwater lure, engineered with input from professional anglers to deliver everything you need for explosive strikes. This buzzbait features a head-knocking design that generates an incredible sound, drawing...


 
Image of Case Plastics Large Hellgrammites | Black Shad; 3 1/4 in.
 

Case Plastics Large Hellgrammites | Black Shad; 3 1/4 in.

Case Plastics Large Hellgrammites are a prized bait for fishermen, particularly for smallmouth bass fishing. A favorite treat for a wide variety of fish, most notably panfish and trout, these artificial fishing baits accurately mimic the natural movements...





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