The Storm WildEye Live Series Swimbait gives predatory fish a realistic baitfish profile with the flash, roll, and swimming action needed to trigger reaction strikes in open water, along breaklines, and around bait. This sinking swimbait combines natural...
The Okuma X-Series Bass Casting Rods provide exceptional performance and accuracy on the water with the help of advanced materials and cutting-edge technology. The Okuma bass casting rod is made from a lightweight and responsive 46-ton Toray carbon blank....
The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...
A St. Croix Avid Series Walleye Spinning Rod targets the subtle nuances of walleye fishing, allowing the dedicated angler to use all the top walleye presentations and techniques. St. Croix walleye rods in the Avid Series come in distinctive lengths, powers,...
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Constructed of premium balsa wood in a bite-sized portion, the Rapala Ott's Garage Series Tiny Crankbait boasts tight wobble with finesse-like action for realistic movement, attractingarge predators for deep-set bites. The silent, flat sid
For versatility and value, we like the Lamson Liquid S-Series Fly Reel 3-Pack, which gives us a reel with three spools for the price of one reel and spool. That lets us carry both floating and sinking lines or multiple weights to mix and match to different...
The Bink's Pro Series Spoon is a local legend in Arkansas and is widespread throughout midwestern states for walleye and other fish. One of the most effective spoons for vertical fishing, the Bink Spoon closely resembles juvenile shad. When you drop the...
Introducing the MOJO Elite Series Woody Motorized Decoy ? the pinnacle of motion technology for waterfowl hunting. Crafted with precision, this innovative decoy is engineered to eliminate the wobble, vibration, and noise associated with spinning wing...
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Perfect from the first winter chill up until deep into the rut, the Blocker Outdoors Shield Series Silentec Jacket for Men is deadly silent, perfectly warm, and it movesike athletic gear. Built-in S3 Technology uses silver ions to
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The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zoneonger than any other crankbait. Only the DT Seriesures are made from the top 7% of select balsa wood; its perfect consistency combines
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The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zoneonger than any other crankbait. Only the DT Seriesures are made from the top 7% of select balsa wood; its perfect consistency combines
The Lamiglas Detroiter Walleye Series Spinning Rod replaces the company's Assassin Walleye series. The next evolution in specialty walleye rods is eye-catching, lightweight, and ultra-sensitive, designed to catch more walleye. The Detroiter Walleye jigging...
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Made with the catch-and-release angler in mind, EGO's S1 Genesis Guide Series Nets feature the hands-free measure net technology, so you canand, measure and release withess contact and stress to the fish. Plus, this net floats, so you wo
The Berkley Stunna 100 Series Jerkbait delivers unmatched precision and action, designed to trigger strikes from even the most cautious bass. Featuring a maximum darting action and easy 180-degree head turns, the Stunna 100 Jerkbait mimics distressed...
The JB Lures Gem-N-Eye Gold Back Series Jig is an ice fishing jig designed to catch attention and fish alike. With its genuine 24K gold-plated back, this flutter jig delivers unmatched flash and visibility that penetrates deep, murky water and low-light...
The X Zone Lures Pro Series Adrenaline Craw stands out with its high-definition claws and intricately detailed body, closely resembling the natural appearance and movement of a live crawfish. When stationary, its claws float upwards, mimicking a defensive...
The Okuma X-Series Bass Spinning Rods offer exceptional performance and accuracy on the water. These Okuma spinning rods use advanced materials and cutting-edge technology, like a lightweight and responsive 46-ton Toray carbon blank that is strengthened...
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Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King Pro Model 8XD and 10XD Deep Diving Crankbaits fit the big fish/big bait equation perfectly, and their free-floating rattle chambers crea
The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...
The X Zone Pro Series Stealth Invader is a meticulously designed soft bait that mirrors the natural forage of bass and walleye. These 3-inch X Zone lures capture the essence of a finesse goby, shiner, chub, and fat-head minnow, making them an irresistible...
What Our Gearhead® Experts Are Saying: “I’ve been using this jacket on early rides and windy descents, and the new fit makes a huge difference. It doesn’t flap, it doesn’t billow, and the Breaker fabric blocks way more wind than its weight suggests....
Every Lew's Wally Marshall Classic Series Spinning Rod reflects the engineering that went into creating the collection. Premium IM8 blanks display the perfect balance between backbone and a light, fast tip that is astoundingly sensitive and strong to...
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An unbelievably realisticook--sea trout, redfish, snook, striper and tarpon will be all over these perfectly weighted hardbaits! Natural baitfish scale patterns, reflective holographic foil finishes, sonic rattles, 3-D fiery red eyes, exclusive Mir
The Lamiglas XCC Kwik Series Salmon & Steelhead Rod is equipment that performs! The XCC Kwik Series collection has become a favorite salmon and steelhead boat fishing rod. Set up rods in holders, downriggers, for pulling divers, or for sending out plugs....
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...