Pautzke Fire Brine transforms natural baits like herring, anchovy, and eggs into long-lasting, high-performance offerings by toughening flesh, adding vibrant color, and enhancing shine and scent-all in one easy step. This ready-to-use brine replaces homemade...
The Z-Man ChatterBait Micro Max delivers big-time flash and vibration in a bite-sized package tailored for BFS setups and other finesse presentations. Whether you're targeting pressured bass in clear water or need a compact profile for creek and pond...
When kokanee demand color, scent, and durability behind a dodger or spinner, Pautzke Fire Corn remains a trusted staple for trolling, jigging, and baiting up tandem hooks. This pre-dyed, pre-scented, and pre-cooked corn comes ready straight from the jar...
Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...
The Megabass S-Crank is designed with a square bill to provide a hard-hitting wobble action to zone in on your target without any issues. This action will draw in unsuspecting predators to trigger them to take the bite. The S-Crank covers a wider area...
The SPRO E Pop 65 Popper packs a compact 65 mm body that excels when targeting pressured bass, trout, or panfish feeding near the surface. Its cupped mouth produces a sharp chug or subtle spit, while the bait's shape allows smooth side-to-side walking...
Dreamweaver WhirlyGigs feature a neutral buoyancy plastic construction and are designed to be trolled behind an attractor or paddle. The wings and bodies of WhirlyGigs offer flashy, enticing finishes, and are durable enough to withstand many uses. The...
The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...
The Eurotackle Z-Darter V2 gives walleye, panfish, trout, and bass anglers a weight-forward gliding and darting bait built on a durable ABS platform with molded wings that hold up to hard hits and aggressive jigging. The hydrodynamic shape shoots out...
Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...
Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....
Pautzke Fire Tubes come in vibrant colors - and a Fire Worm tail added for action turns them even more into multi-species baits. Pre-rigged Fire Tube bait is designed to catch all freshwater fish and is ideal for casting and retrieving, twitching, jigging,...
The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...
Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....
Rebel Minnows are perfect for smaller, shallow waters including streams, ponds and small lakes. These lures catch just about any fish species. Rebel Minnows are offered in four standard color patterns and offer a tremendous value at a great price. Floating,...
The Pautzke Fire Craw is a 1-inch soft plastic designed to mimic juvenile crawfish, a key food source for bass, crappie, perch, walleye, and trout. Its lifelike movement excels when jigged, twitched, drop-shotted, or drifted, while the durable, non-scented...
Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile - you can use them for twitching, jigging, ice fishing, dead drifting, drop-shotting, and more. Each package contains 10...
A VMC Moon Tail Jig, at first glance, looks like any other jig of its type, but the difference is in the oversized flat aspirin head shape with an extra-large 3D holographic eyeball profile on the side. Walleyes like it! The flattened head enhances the...
))/2766152.json)
With its smooth finish and weight-forward design, the VMC Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture i
The Velocio Anorak delivers ultra-lightweight protection without compromising performance. Made with Pertex Shield Air fabric, this anorak offers impressive waterproofing and breathability, making it perfect for high-output rides in unpredictable conditions....
))/2766163.json)
With its smooth finish and weight-forward design, the VMC Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture i
Berkley Walleye Rig delivers reliable action for anglers targeting walleye, perch, and other freshwater predators. The deep-cut Colorado blades displace more water for maximum vibration, while holographic stripe designs and premium beads attract fish...
))/4093830.json)
The energetic action of theIVETARGET Crawfish convinces finicky predators of certified prey. Justike aiving craw defending against attack, thisifelike soft bait's appendages kick and vibrate with the slightest movement. Injected Core
))/2899377.json)
Offering the action of a crankbait, the profile of a jig and the flash of a spinnerbait, The Z-Man Original ChatterBait will have a profound impact on the way you fish. Designed to swim in an erratic motion that mimics wounded prey,
))/4995444.json)