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Image of VMC Sleek Jighead - 3/8 oz. - Blue Fire UV
 

VMC Sleek Jighead - 3/8 oz. - Blue Fire UV

With its smooth finish and weight-forward design, the VMC Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture i


 
Image of Pautzke Fire Corn | Pink
 

Pautzke Fire Corn | Pink

When kokanee demand color, scent, and durability behind a dodger or spinner, Pautzke Fire Corn remains a trusted staple for trolling, jigging, and baiting up tandem hooks. This pre-dyed, pre-scented, and pre-cooked corn comes ready straight from the jar...


 
Image of Pautzke's Fire Brine - Chartreuse
 

Pautzke's Fire Brine - Chartreuse

Trout, salmon and steelhead anglers willove this proprietary mix of tried and true curing agents and vibrant dyes. Pautzke's Fire Brine isoaded with the toughening, coloring, and scent agents that make up an outstanding egg brine. This s


 
Image of VMC Bucktail Jigs | Orange Fire UV; 1/32 oz.
 

VMC Bucktail Jigs | Orange Fire UV; 1/32 oz.

Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...


 
Image of "Culprit Original 10"" Worm - Fire n' Ice"
 

"Culprit Original 10"" Worm - Fire n' Ice"

A proveneader for more than 2 decades, the Culprit Original 10 Worm's high-action kicking tail, innovative body design, and unique color sections give you the extra edge. It's been tested under the toughest conditions throughout the U.S.–\u20


 
Image of Megabass S-Crank | Fire Craw; 2 2/5 in.
 

Megabass S-Crank | Fire Craw; 2 2/5 in.

The Megabass S-Crank is designed with a square bill to provide a hard-hitting wobble action to zone in on your target without any issues. This action will draw in unsuspecting predators to trigger them to take the bite. The S-Crank covers a wider area...


 
Image of SPRO E Pop 65 Popper | Old Fire Tiger; 65 mm
 

SPRO E Pop 65 Popper | Old Fire Tiger; 65 mm

The SPRO E Pop 65 Popper packs a compact 65 mm body that excels when targeting pressured bass, trout, or panfish feeding near the surface. Its cupped mouth produces a sharp chug or subtle spit, while the bait's shape allows smooth side-to-side walking...


 
Image of Gamo Red Fire Pellets - .177 - 150 Count
 

Gamo Red Fire Pellets - .177 - 150 Count

Be ready for great performance on your next airgun hunt with Gamo'satest state-of-the-art hunting pellet, the Red Fire. Built around a diamond-shaped, hard polymer tip, this advanced pellet provides a true ballistic trajectory and an effec


 
Image of Z-Man The Original ChatterBait - 3/8 oz. - Fire Craw
 

Z-Man The Original ChatterBait - 3/8 oz. - Fire Craw

Offering the action of a crankbait, the profile of a jig and the flash of a spinnerbait, The Z-Man Original ChatterBait will have a profound impact on the way you fish. Designed to swim in an erratic motion that mimics wounded prey,


 
Image of Pautzke Fire Worms - White
 

Pautzke Fire Worms - White

Brilliantly-colored Pautzke Fire Worms attract panfish, trout, steelhead, and salmon with a range of vivid shades and a wriggling motion that hungry fish can't ignore. Neutrally buoyant and scented with garlic, these bite-sized worm


 
Image of Dreamweaver WhirlyGig | Fire Tiger; 1 1/4 in.
 

Dreamweaver WhirlyGig | Fire Tiger; 1 1/4 in.

Dreamweaver WhirlyGigs feature a neutral buoyancy plastic construction and are designed to be trolled behind an attractor or paddle. The wings and bodies of WhirlyGigs offer flashy, enticing finishes, and are durable enough to withstand many uses. The...


 
Image of VMC Sleek Jig Heads | Blue Fire UV; 3/8 oz.
 

VMC Sleek Jig Heads | Blue Fire UV; 3/8 oz.

The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...


 
Image of Eurotackle Z-Darter V2 | Fire Tiger; 1/4 oz.
 

Eurotackle Z-Darter V2 | Fire Tiger; 1/4 oz.

The Eurotackle Z-Darter V2 gives walleye, panfish, trout, and bass anglers a weight-forward gliding and darting bait built on a durable ABS platform with molded wings that hold up to hard hits and aggressive jigging. The hydrodynamic shape shoots out...


 
Image of VMC Bucktail Jigs | Green Fire UV; 3/4 oz.
 

VMC Bucktail Jigs | Green Fire UV; 3/4 oz.

Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...


 
Image of Velocio Anorak - Women's Fire Red, M
 

Velocio Anorak - Women's Fire Red, M

The Velocio Anorak delivers ultra-lightweight protection without compromising performance. Made with Pertex Shield Air fabric, this anorak offers impressive waterproofing and breathability, making it perfect for high-output rides in unpredictable conditions....


 
Image of Bandit B-Shad | Red Fire Tiger; 3 1/2 in.
 

Bandit B-Shad | Red Fire Tiger; 3 1/2 in.

Bandit B-Shads feature a unique shape that allows them to be trolled or cast for walleye and other game fish. This slim profile fishing lure tracks true straight out of the package; no tuning required. The round lip lets Bandit B-Shads dive quickly to...


 
Image of Northland Fire-Fly Jigs | Bumble Bee; 1/64 oz.
 

Northland Fire-Fly Jigs | Bumble Bee; 1/64 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of THE MARLIN FIRE 60 ~ .22 LONG RIFLE ~
 

 
Image of Eurotackle Z-Popper | Fire Tiger; 1 1/2 in.
 

Eurotackle Z-Popper | Fire Tiger; 1 1/2 in.

When panfish or bass are feeding up top but ignoring standard topwaters, the Eurotackle Z-Popper triggers reaction bites with a compact, noisy presence they can't ignore. At just 1.5 inches and 1/8 oz., this finesse floating lure functions as both a traditional...


 
Image of VMC Sleek Jig Heads | Green Fire UV; 1/4 oz.
 

VMC Sleek Jig Heads | Green Fire UV; 1/4 oz.

The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...


 
Image of Northland Fire-Fly Jigs | Glow; 1/16 oz.
 

Northland Fire-Fly Jigs | Glow; 1/16 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of Luhr Jensen Dodger | Fire; 2/0
 

Luhr Jensen Dodger | Fire; 2/0

Luhr Jensen Dodgers add extra flash to trolling rigs and help attract salmon from large distances. Ideal for the fast speeds favored in the Great Lakes, this dodger features a slender build that produces a sharp, side-to-side snap, amplifying the movement...


 
Image of Rebel Minnow | Fire Tiger; 2 1/2 in.
 

Rebel Minnow | Fire Tiger; 2 1/2 in.

Rebel Minnows are perfect for smaller, shallow waters including streams, ponds and small lakes. These lures catch just about any fish species. Rebel Minnows are offered in four standard color patterns and offer a tremendous value at a great price. Floating,...


 
Image of VMC Moon Tail Jig | Pink Fire UV; 1/8 oz.
 

VMC Moon Tail Jig | Pink Fire UV; 1/8 oz.

A VMC Moon Tail Jig, at first glance, looks like any other jig of its type, but the difference is in the oversized flat aspirin head shape with an extra-large 3D holographic eyeball profile on the side. Walleyes like it! The flattened head enhances the...


 
Image of Pautzke Fire Minnows | Pink
 

Pautzke Fire Minnows | Pink

Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile - you can use them for twitching, jigging, ice fishing, dead drifting, drop-shotting, and more. Each package contains 10...





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