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Image of P-Line Sunrise Squid Skirt | Black/White/Green; 4 1/2 in.
 

P-Line Sunrise Squid Skirt | Black/White/Green; 4 1/2 in.

Dead bait and stiff rigs don't fool fish - P-Line Sunrise Squid Skirts fix that with a natural, pulsing action that brings lifeless setups back to life. When salmon, albacore, or other predators hesitate to commit, these soft, flowing saltwater skirts...


 
Image of Panfish Assassin Crappie Dapper | Black/Fire Tail; 2 in.
 

Panfish Assassin Crappie Dapper | Black/Fire Tail; 2 in.

The Panfish Assassin Crappie Dapper is a tiny torpedo-style soft bait that produces the kind of action crappie, bluegill, and perch can't ignore. Its slim body shape creates a natural swimming profile, while the thumping tail kicks water with every twitch,...


 
Image of Panfish Assassin Pro Tiny Shad | Black/Chartreuse Tail; 2 in.
 

Panfish Assassin Pro Tiny Shad | Black/Chartreuse Tail; 2 in.

The Panfish Assassin 2" Pro Tiny Shad is a must-have for anglers targeting bass, crappie, walleye, and other species that feed on smaller baitfish. With its 2-inch size, this soft plastic bait offers a natural, finesse presentation that's perfect for...


 
Image of Panther Martin Classic Regular Spinner | Black Zebra; 1/8 oz.
 

Panther Martin Classic Regular Spinner | Black Zebra; 1/8 oz.

For over 50 years, the Panther Martin spinner has been a go-to lure for anglers chasing trout, bass, and other freshwater predators. Its convex/concave teardrop blade design sends out strong sonic vibrations, grabbing the attention of aggressive fish....


 
Image of Panther Martin Classic Regular Spinner | Copper Black; 1/8 oz.
 

Panther Martin Classic Regular Spinner | Copper Black; 1/8 oz.

For over 50 years, the Panther Martin spinner has been a go-to lure for anglers chasing trout, bass, and other freshwater predators. Its convex/concave teardrop blade design sends out strong sonic vibrations, grabbing the attention of aggressive fish....


 
Image of Panther Martin Classic Regular Spinner | Silver Black; 1/8 oz.
 

Panther Martin Classic Regular Spinner | Silver Black; 1/8 oz.

For over 50 years, the Panther Martin spinner has been a go-to lure for anglers chasing trout, bass, and other freshwater predators. Its convex/concave teardrop blade design sends out strong sonic vibrations, grabbing the attention of aggressive fish....


 
Image of Panther Martin Classic Regular Spinner | Black Zebra; 1/4 oz.
 

Panther Martin Classic Regular Spinner | Black Zebra; 1/4 oz.

For over 50 years, the Panther Martin spinner has been a go-to lure for anglers chasing trout, bass, and other freshwater predators. Its convex/concave teardrop blade design sends out strong sonic vibrations, grabbing the attention of aggressive fish....


 
Image of Panther Martin Classic Regular Spinner | Copper Black; 1/4 oz.
 

Panther Martin Classic Regular Spinner | Copper Black; 1/4 oz.

For over 50 years, the Panther Martin spinner has been a go-to lure for anglers chasing trout, bass, and other freshwater predators. Its convex/concave teardrop blade design sends out strong sonic vibrations, grabbing the attention of aggressive fish....


 
Image of Panther Martin Classic Regular Spinner | Silver Black; 1/4 oz.
 

Panther Martin Classic Regular Spinner | Silver Black; 1/4 oz.

For over 50 years, the Panther Martin spinner has been a go-to lure for anglers chasing trout, bass, and other freshwater predators. Its convex/concave teardrop blade design sends out strong sonic vibrations, grabbing the attention of aggressive fish....


 
Image of Panther Martin Classic Regular Spinner | Black Zebra; 1/16 oz.
 

Panther Martin Classic Regular Spinner | Black Zebra; 1/16 oz.

For over 50 years, the Panther Martin spinner has been a go-to lure for anglers chasing trout, bass, and other freshwater predators. Its convex/concave teardrop blade design sends out strong sonic vibrations, grabbing the attention of aggressive fish....


 
Image of Panther Martin Classic Regular Spinner | Copper Black; 1/16 oz.
 

Panther Martin Classic Regular Spinner | Copper Black; 1/16 oz.

For over 50 years, the Panther Martin spinner has been a go-to lure for anglers chasing trout, bass, and other freshwater predators. Its convex/concave teardrop blade design sends out strong sonic vibrations, grabbing the attention of aggressive fish....


 
Image of Panther Martin Classic Regular Spinner | Silver Black; 1/16 oz.
 

Panther Martin Classic Regular Spinner | Silver Black; 1/16 oz.

For over 50 years, the Panther Martin spinner has been a go-to lure for anglers chasing trout, bass, and other freshwater predators. Its convex/concave teardrop blade design sends out strong sonic vibrations, grabbing the attention of aggressive fish....


 
Image of PK Ridge Glider Glide Bait | Black Chrome Glow; 1 oz.
 

PK Ridge Glider Glide Bait | Black Chrome Glow; 1 oz.

The PK Ridge Glider is a versatile glide bait that imitates distressed baitfish, making it highly effective for bass and walleye. Its unique gliding action triggers strikes as it settles naturally to the bottom, creating a lifelike, swim-like movement....


 
Image of PK Ridge Glider Glide Bait | Black Chrome Glow; 5/8 oz.
 

PK Ridge Glider Glide Bait | Black Chrome Glow; 5/8 oz.

The PK Ridge Glider is a versatile glide bait that imitates distressed baitfish, making it highly effective for bass and walleye. Its unique gliding action triggers strikes as it settles naturally to the bottom, creating a lifelike, swim-like movement....


 
Image of PK Ridge Glider Glide Bait | Black Chrome Glow; 5/16 oz.
 

PK Ridge Glider Glide Bait | Black Chrome Glow; 5/16 oz.

The PK Ridge Glider is a versatile glide bait that imitates distressed baitfish, making it highly effective for bass and walleye. Its unique gliding action triggers strikes as it settles naturally to the bottom, creating a lifelike, swim-like movement....


 
Image of Poor Boys Baits Erie Darter | Black Goby; 4 in.
 

Poor Boys Baits Erie Darter | Black Goby; 4 in.

The Poor Boys Baits Erie Darter fools big smallmouth, walleye, and even opportunistic pike and musky with its natural goby and baitfish profile. The ribbed body and subtle darting tail create an unpredictable movement that fires up aggressive strikes....


 
Image of Pro-Troll ProChip Fin Flasher | Chrome Black Eyed Peas; 8 in.
 

Pro-Troll ProChip Fin Flasher | Chrome Black Eyed Peas; 8 in.

The Pro-Troll ProChip Fin Flasher offers a revolutionary spin and kick design combined with electronic EChip technology! The EChip consists of a small stainless steel tube with a stainless ball inside. At one end of the tube, there is a special ceramic...


 
Image of Pro-Troll E-Plug Scent Dispenser - Unrigged - 2pk | Black Jack
 

Pro-Troll E-Plug Scent Dispenser - Unrigged - 2pk | Black Jack

The Pro-Troll E-Plug Scent Dispenser - Unrigged - 2pk is essential for anglers seeking to maximize their trolling setup with effective scent dispersion. This dispenser features a patented trap door design, allowing easy loading of tuna or other bait scents...


 
Image of Pulse Fish Side Piece Bladed Jig | Black-Blue; 3/8 oz.
 

Pulse Fish Side Piece Bladed Jig | Black-Blue; 3/8 oz.

The Pulse Fish Side Piece Bladed Jig drives reaction strikes from largemouth and smallmouth bass with a vibrating profile that tracks clean through open water and tight cover. A unique wire frame system separates the blade from the jig head, allowing...


 
Image of Pulse Fish Side Piece Bladed Jig | Black-Blue; 1/2 oz.
 

Pulse Fish Side Piece Bladed Jig | Black-Blue; 1/2 oz.

The Pulse Fish Side Piece Bladed Jig drives reaction strikes from largemouth and smallmouth bass with a vibrating profile that tracks clean through open water and tight cover. A unique wire frame system separates the blade from the jig head, allowing...


 
Image of Rapala CrushCity Bronco Bug | Black Blue Green Pumpkin; 4 in.
 

Rapala CrushCity Bronco Bug | Black Blue Green Pumpkin; 4 in.

When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4' Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...


 
Image of Rapala CrushCity Cleanup Craw | Black Blue Flake; 3 1/2 in.
 

Rapala CrushCity Cleanup Craw | Black Blue Flake; 3 1/2 in.

A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5' long with claws that provide tight-kicking action. The CrushCity crawfish bait...


 
Image of Rapala CrushCity The Mayor Swimbait | Black Blue Flake; 3 in.
 

Rapala CrushCity The Mayor Swimbait | Black Blue Flake; 3 in.

A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...


 
Image of Rapala CrushCity The Mayor Swimbait | Black Blue Flake; 4 in.
 

Rapala CrushCity The Mayor Swimbait | Black Blue Flake; 4 in.

A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...


 
Image of Rapala CrushCity Freeloader | Black Blue Green Pumpkin; 4 1/4 in.
 

Rapala CrushCity Freeloader | Black Blue Green Pumpkin; 4 1/4 in.

The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...





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