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Image of VMC Neon Moon Eye Jigs | Green Fire UV; 1/2 oz.
 

VMC Neon Moon Eye Jigs | Green Fire UV; 1/2 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of Dreamweaver TripZ Diver | Fire Tiger; 30
 

Dreamweaver TripZ Diver | Fire Tiger; 30

Dreamweaver TripZ Divers allow anglers to target specific depth ranges when trolling. These divers feature a patented release, so you fight the fish and not the diver during the retrieve. This feature also aids when changing out lures. The release is...


 
Image of VMC Neon Moon Eye Jigs | Orange Fire UV; 1/8 oz.
 

VMC Neon Moon Eye Jigs | Orange Fire UV; 1/8 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of Brad's Wiggler | Green Fire Tiger (UV); 3 in.
 

Brad's Wiggler | Green Fire Tiger (UV); 3 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Yo-Zuri 3DR-X Shad | Matte Fire Tiger; 2 3/8 in.
 

Yo-Zuri 3DR-X Shad | Matte Fire Tiger; 2 3/8 in.

A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...


 
Image of Salmo Floating Hornet Crankbait | Fire Bug; 2 in.
 

Salmo Floating Hornet Crankbait | Fire Bug; 2 in.

The highly regarded Salmo Floating Hornet Crankbait is one of the most effective walleye crankbaits for catching walleye and other freshwater predators in various water types. The fast twitch and rod vibrating action created by the Hornet results in an...


 
Image of VMC Neon Moon Eye Jigs | Green Fire UV; 1/32 oz.
 

VMC Neon Moon Eye Jigs | Green Fire UV; 1/32 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of Eurotackle T-Flasher Spoon | Fire Tiger; 1/8 oz.
 

Eurotackle T-Flasher Spoon | Fire Tiger; 1/8 oz.

The Eurotackle T-Flasher Spoon brings a compact tungsten profile with heavyweight performance for anglers chasing walleye, perch, and bass. Made from 99% tungsten, this jigging spoon sinks quickly, getting down to suspended or bottom fish fast. A custom...


 
Image of VMC Tingler Spoon | Glow Pink Fire UV; 3/16 oz.
 

VMC Tingler Spoon | Glow Pink Fire UV; 3/16 oz.

The VMC Tingler Spoon brings a wide, fluttering action to the ice that's deadly on walleye, perch, and crappie. Its curved body and V-shaped design create an unmatched wobble that mimics the flash and fall of a dying baitfish, triggering strikes from...


 
Image of Pautzke Fire Hellgrammite | Midnight Blue
 

Pautzke Fire Hellgrammite | Midnight Blue

The Pautzke Fire Hellgrammite mimics one of a fish's most irresistible meals, but live larvae of the Dobson fly are challenging to find, and the vicious critters are even harder to keep on a hook. This 1.75-inch soft plastic mimics the natural movement...


 
Image of Character Lures Loko | Hell Fire; 40
 

Character Lures Loko | Hell Fire; 40

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...


 
Image of Sufix 832 Advanced Ice Braid | 8 lb.; 50 yds.; Fire Camo
 

Sufix 832 Advanced Ice Braid | 8 lb.; 50 yds.; Fire Camo

The Sufix 832 Advanced Ice Braid is hands-down the strongest and most durable small diameter ice braid around. This line combines GORE Performance Fibers and high-modulus polyethylene (HMPE) fibers into 32 weaves per inch, for an impressively strong line...


 
Image of Z-Man GOAT Soft Bait | Fire Craw; 3 3/4 in.
 

Z-Man GOAT Soft Bait | Fire Craw; 3 3/4 in.

The Z-Man GOAT Soft Bait is the middle-sized version in this series at 3 3/4 inches long and can take a beating strike after strike! Made from the incredibly durable, naturally buoyant, and non-toxic soft plastic ElaZtech material as other Z-Man products,...


 
Image of Silver Streak Jr. Spoon | UV Fire Tiger; 2 1/4 in.
 

Silver Streak Jr. Spoon | UV Fire Tiger; 2 1/4 in.

Silver Streak Jr. Spoons are the smallest in the Silver Streak series of spoons. These highly reflective spoons are generally used for early season trolling for walleye, trout, salmon, steelhead and more. Jr. Silver Streak Spoons are designed to be used...


 
Image of Pautzke Fire Minnows | Tennessee Shad
 

Pautzke Fire Minnows | Tennessee Shad

Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile - you can use them for twitching, jigging, ice fishing, dead drifting, drop-shotting, and more! Each package contains 10...


 
Image of VMC Hatchet Spoon | Glow Orange Fire UV; 3/16 oz.
 

VMC Hatchet Spoon | Glow Orange Fire UV; 3/16 oz.

The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...


 
Image of Character Lures Loko | Rasta Fire; 35
 

Character Lures Loko | Rasta Fire; 35

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...


 
Image of Northland Fire-Ball Jigs | Glo Watermelon; 1/4 oz.
 

Northland Fire-Ball Jigs | Glo Watermelon; 1/4 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Sufix 832 Advanced Superline | 15 lb.; Fire Tiger; 300 yds.
 

Sufix 832 Advanced Superline | 15 lb.; Fire Tiger; 300 yds.

Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...


 
Image of Z-Man Big Ballerz Soft Bait | Gold Fire; 5 in.
 

Z-Man Big Ballerz Soft Bait | Gold Fire; 5 in.

The Z-Man Big Ballerz Soft Bait gives inshore anglers a 4-inch profile that mimics mullet and other coastal forage with lifelike action and standout durability. The bait's realistic shape, ball-style tail, and segmented body combine with V-shaped ridges...


 
Image of VMC Hatchet Spoon | Glow Pink Fire UV; 1/16 oz.
 

VMC Hatchet Spoon | Glow Pink Fire UV; 1/16 oz.

The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...


 
Image of Northland Fire-Ball Jigs | Firetiger; 3/8 oz.
 

Northland Fire-Ball Jigs | Firetiger; 3/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Sufix 832 Advanced Superline | 8 lb.; Fire Tiger; 150 yds.
 

Sufix 832 Advanced Superline | 8 lb.; Fire Tiger; 150 yds.

Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...


 
Image of SPRO Little John MD 50 Crankbait | Old Fire Tiger; 1/2 oz.
 

SPRO Little John MD 50 Crankbait | Old Fire Tiger; 1/2 oz.

To catch a predator, the SPRO Little John MD 50 Crankbait reaches a depth of nine feet, where the hungry bass like to feed. With a thicker and longer lip than the original Little John, this crankbait dives quickly and deflects easily off structures. Featuring...


 
Image of Worden's Original Flatfish - F3/F4/F5/F6/F7 | Fire Tiger; 2 1/4 in.
 

Worden's Original Flatfish - F3/F4/F5/F6/F7 | Fire Tiger; 2 1/4 in.

Worden's Original Flatfish lures have been catching fish for over 50 years. No matter where you are fishing, or what you are fishing for, the Flatfish will simply catch fish. These lures are not copies, they are the original Charlie Helin design. Original...





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