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Image of Yamamoto Flappin Hog | Fire Craw; 4 1/2 in.
 

Yamamoto Flappin Hog | Fire Craw; 4 1/2 in.

The Yamamoto Flappin Hog is a soft creature bait designed with four distinct appendages that are made to kick up a large number of vibrations. The bait's ribbed body only amps the vibrations up even more when moved through the water. These vibrations...


 
Image of Pautzke Crappie Fire Balls
 

Pautzke Crappie Fire Balls

Wherever crappies swim, you can entice them to bite with Pautzke Crappie Fire Balls. These brightly colored, &ampquot;soft but satisfying&ampquot;ittle eggs are specially formulated for crappie, slowly releasing a strong scent into the water


 
Image of Tru-Fire Hardcore 2.0 Buckle Bow Release
 

Tru-Fire Hardcore 2.0 Buckle Bow Release

Get torque-free releases every time with the Tru-Fire Hardcore 2.0 Buckle Bow Release! A self-centering knuckle hinge automatically aligns your center shot for a variety of anchor points. Plus, the Hardcore 2.0 delivers over 1 ofength adj


 
Image of VMC Sleek Jig Heads | Orange Fire UV; 1/4 oz.
 

VMC Sleek Jig Heads | Orange Fire UV; 1/4 oz.

The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...


 
Image of Northland Fire-Fly Jigs | Sunrise; 1/16 oz.
 

Northland Fire-Fly Jigs | Sunrise; 1/16 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of Rebel Crickhopper | Fire Cricket; 1 1/2 in.
 

Rebel Crickhopper | Fire Cricket; 1 1/2 in.

The Rebel Crickhopper delivers realistic grasshopper action, enticing aggressive strikes from bass, trout, and panfish. This versatile cricket hopper lure, designed to work as both a topwater lure and a crankbait, features a lifelike design that mimics...


 
Image of Warrior Colorado Blades | Fire Dot; 5
 

Warrior Colorado Blades | Fire Dot; 5

The Warrior Colorado Blades deliver a hard thump and steady rotation that walleye, pike, and salmon track in stained water and low-light conditions. A wide, teardrop shape with a rounded tip and short profile produces strong vibration at slower trolling...


 
Image of Pautzke Fire Balls - Chinook
 

Pautzke Fire Balls - Chinook

Pautzke Fire Ballsook, smell and tasteike real eggs because they're made with pure salmon egg juice. It's why trout, steelhead, and panfish willingly slurp them up, yet unlike the real thing, Fire Balls have a tougher skin that allows th

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Image of Pautzke Fire Tubes | White
 

Pautzke Fire Tubes | White

Pautzke Fire Tubes come in vibrant colors - and a Fire Worm tail added for action turns them even more into multi-species baits. Pre-rigged Fire Tube bait is designed to catch all freshwater fish and is ideal for casting and retrieving, twitching, jigging,...


 
Image of Pautzke Fire Worms - Peach
 

Pautzke Fire Worms - Peach

Brilliantly-colored Pautzke Fire Worms attract panfish, trout, steelhead, and salmon with a range of vivid shades and a wriggling motion that hungry fish can't ignore. Neutrally buoyant and scented with garlic, these bite-sized worm


 
Image of VMC Moon Tail Jig | Green Fire UV; 1/4 oz.
 

VMC Moon Tail Jig | Green Fire UV; 1/4 oz.

A VMC Moon Tail Jig, at first glance, looks like any other jig of its type, but the difference is in the oversized flat aspirin head shape with an extra-large 3D holographic eyeball profile on the side. Walleyes like it! The flattened head enhances the...


 
Image of Berkley F19 Swim Jig - 1/2 oz. - Fire Craw
 

Berkley F19 Swim Jig - 1/2 oz. - Fire Craw

Equipped with an irresistible PowerBait flavored skirt and a needle-point Fusion19 hook, the Berkley F19 Swim Jig packs all the right things in all the right places to bring more fish into your boat. Fishing pro Bobbyane relies on


 
Image of Pautzke Fire Eggs - Orange
 

Pautzke Fire Eggs - Orange

Brilliantly-colored Pautzke Fire Eggs mimic fresh roe with a range of vivid shades that hungry trout and salmon can't ignore. Neutrally buoyant and scented with garlic, these eggs offer deadly attraction whether fished on a drift, s


 
Image of Z-Man ChatterBait JackHammer | Fire Craw; 3/8 oz.
 

Z-Man ChatterBait JackHammer | Fire Craw; 3/8 oz.

The Z-Man ChatterBait JackHammer features a never before seen design that makes the lure vibrate and create an erratic, side-to-side motion. Its signature flat-bottom and low center of gravity head, combined with a thin stainless steel blade, allows the...


 
Image of Worden's Flatfish U-20 | Fire Tiger; 3 1/4 in.
 

Worden's Flatfish U-20 | Fire Tiger; 3 1/4 in.

Worden's Flatfish U-20 trolling plug by Yakima Bait Company is the Charlie Helin flat-nosed body original with detachable offset hooks. The high-action, life-like, wiggling swimming motion has seemed irresistible to multiple predator fish species since...


 
Image of VMC Hot Skirt Glow Jig | Pink Fire UV; 1/32 oz.
 

VMC Hot Skirt Glow Jig | Pink Fire UV; 1/32 oz.

With a fresh and innovative look, walleye will not be able to resist the VMC Hot Skirt Glow Jig. This jig features a traditional minnow head with a new skirt combination of glow-in-the-dark and flashabou fibers. The unique skirt reflects light to grab...


 
Image of Pautzke Fire Worms - Chartreuse
 

Pautzke Fire Worms - Chartreuse

Brilliantly-colored Pautzke Fire Worms attract panfish, trout, steelhead, and salmon with a range of vivid shades and a wriggling motion that hungry fish can't ignore. Neutrally buoyant and scented with garlic, these bite-sized worm


 
Image of Character Lures Kraken | Fire-Fly; 2 in.
 

Character Lures Kraken | Fire-Fly; 2 in.

Character Lures Kraken dives with the hard-pulling action salmon and steelhead anglers expect when backtrolling plugs or flatlining through deep runs. Modeled after classic Heddon Tadpolly-style crankbaits, this east coast favorite features a wide, flat...


 
Image of VMC Moon Tail Jig - 3/8 oz. - Orange Fire UV
 

VMC Moon Tail Jig - 3/8 oz. - Orange Fire UV

Aarge, flat pill-shaped head on the VMC Moon Tailâ„¢ Jig gives it a darting, rolling action when you jig it, drawing aggressive strikes from big fish! Theow-profile bucktail maintains its shape and deliversifelike action, while extr


 
Image of VMC Snitch Jig Spinhead | Blue Fire UV; 1/4 oz.
 

VMC Snitch Jig Spinhead | Blue Fire UV; 1/4 oz.

The VMC Snitch Jig Spinhead adds flash and thump to your soft plastics with a sculpted spinner blade that rotates cleanly against a bead stopper, enhancing visibility and vibration in stained or clear water. The weight-forward teardrop head improves tracking...


 
Image of Pautzke Fire Brine - Pink
 

Pautzke Fire Brine - Pink

Trout, salmon and steelhead anglers willove this proprietary mix of tried and true curing agents and vibrant dyes. Pautzke's Fire Brine isoaded with the toughening, coloring, and scent agents that make up an outstanding egg brine. This s


 
Image of Worden's Maxi Jig | Fire Tiger; 1/8 oz.
 

Worden's Maxi Jig | Fire Tiger; 1/8 oz.

The Worden's Maxi Jig brings proven performance to steelhead and salmon anglers who rely on lifelike presentation and dependable hook strength. Each jig features a pulsating marabou or flashabou tail that comes alive in the current, drawing strikes during...


 
Image of XPS Chatterbomb Bladed Jig By Z-Man - Fire Pumpkin - 3/8 oz.
 

XPS Chatterbomb Bladed Jig By Z-Man - Fire Pumpkin - 3/8 oz.

We teamed up with Z-Man Fishing Products to create a one-of-a-kind bladed swim jig designed for explosive attraction! XPS Chatterbomb Bladed Jig By Z-Man excels during the toughest conditions. The unique flash and signature head-str


 
Image of Leland's Lures D2 Jig | Fire Craw; 1/8 oz.
 

Leland's Lures D2 Jig | Fire Craw; 1/8 oz.

Leland's Lures D2 Jig, a.k .a. Dudley's Original Marabou Jig, is brought to you from a collaboration with D2 Jigs. Some may know this Trout Magnet D2 Jig lure as the original White River Marabou Jig, created in the 1970s in Northeast Arkansas. The marabou...


 
Image of VMC Sleek Jig Heads | Orange Fire UV; 3/8 oz.
 

VMC Sleek Jig Heads | Orange Fire UV; 3/8 oz.

The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...





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