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Image of Character Lures Loko | Gold Fire Top; 35
 

Character Lures Loko | Gold Fire Top; 35

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...


 
Image of VMC Neon Moon Eye Jighead - 3/8 oz. - Orange Fire UV
 

VMC Neon Moon Eye Jighead - 3/8 oz. - Orange Fire UV

River fishermenove aspirin-head jigs because they're easier to work in current. The VMC Neon Moon Eye Jighead adds even more control, with embedded 3D holographic eyes that add superb realism without protruding into the current. This well-


 
Image of "Bass Pro Shops Log Father - Fire Craw - 5"""
 

"Bass Pro Shops Log Father - Fire Craw - 5"""

Own the bite with the dynamic action and superior versatility of our Bass Pro Shopsog Father, a hybrid creature bait imitating all kinds of highly targeted gamefish preyike crawfish,izards, and worms. Energetic appendages on theog Fa


 
Image of Northland Fire-Ball Jigs | Glo Rainbow; 3/8 oz.
 

Northland Fire-Ball Jigs | Glo Rainbow; 3/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Sufix 832 Advanced Ice Braid | 8 lb.; 50 yds.; Fire Camo
 

Sufix 832 Advanced Ice Braid | 8 lb.; 50 yds.; Fire Camo

The Sufix 832 Advanced Ice Braid is hands-down the strongest and most durable small diameter ice braid around. This line combines GORE Performance Fibers and high-modulus polyethylene (HMPE) fibers into 32 weaves per inch, for an impressively strong line...


 
Image of Keitech Fat Swing Impact | Fire Craw; 5.8 in.
 

Keitech Fat Swing Impact | Fire Craw; 5.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of Pautzke Fire Bait | Garlic Wildfire
 

Pautzke Fire Bait | Garlic Wildfire

When trout turn selective in lakes, ponds, and stocked streams, Pautzke Fire Bait delivers a proven edge for anglers targeting rainbow, brown, and brook trout. This UV-enhanced dough bait releases scent and flavor steadily, holding fish in the strike...


 
Image of VMC Hatchet Spoon | Glow Orange Fire UV; 1/32 oz.
 

VMC Hatchet Spoon | Glow Orange Fire UV; 1/32 oz.

The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...


 
Image of Fox Racing Defend Pro Fire Glove - Men's Adobe, M
 

Fox Racing Defend Pro Fire Glove - Men's Adobe, M

Designed to keep you warm on long winter rides, the Defend Pro Fire Glove features a low-profile fit and water-resistant materials. The DWR treatment sheds water and works to keep your gloves clean and dry while the waterproof Clarino leather palm maintains...


 
Image of Northland Fire-Ball Jigs | UV Moonlight Glo; 3/8 oz.
 

Northland Fire-Ball Jigs | UV Moonlight Glo; 3/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Sufix 832 Advanced Superline | 15 lb.; Fire Tiger; 300 yds.
 

Sufix 832 Advanced Superline | 15 lb.; Fire Tiger; 300 yds.

Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...


 
Image of "VMC Bull Spoon - 3/4"", 1/32 oz. - Glow Pink Fire UV"
 

"VMC Bull Spoon - 3/4"", 1/32 oz. - Glow Pink Fire UV"

Quick on the sink, the VMC Bull Spoon keeps you in the thick of the ice action with its erratic, wounded-baitfish action. The compact, minnow-shaped profile darts and wriggles with every movement of the rod tip, to trigger aggressive strikes


 
Image of VMC Neon Moon Eye Jighead - 1/4 oz. - Orange Fire UV
 

VMC Neon Moon Eye Jighead - 1/4 oz. - Orange Fire UV

River fishermenove aspirin-head jigs because they're easier to work in current. The VMC Neon Moon Eye Jighead adds even more control, with embedded 3D holographic eyes that add superb realism without protruding into the current. This well-


 
Image of Keitech Swing Impact | Fire Craw; 3 in.
 

Keitech Swing Impact | Fire Craw; 3 in.

The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...


 
Image of The Hornet Outdoors Fire Extinguisher Mount for Can Am
 

The Hornet Outdoors Fire Extinguisher Mount for Can Am

The Hornet Outdoors Fire Extinguisher Mount for Can Amets you stay more prepared on all your outdoor adventures. This UTV fire-extinguisher mount brings a Hornet Outdoors Can Am Defender anchor integrated into a solid-aluminum bracket


 
Image of Pautzke Crappie Fire Balls | Blue
 

Pautzke Crappie Fire Balls | Blue

Pautzke Crappie Fire Balls put out 10 times more scent than dough baits, making them a go-to crappie bait when fish are keying in on smell. These soft baits stay on the hook better than traditional options, so you're not rebaiting after every nibble....


 
Image of Death Roe Scented Soft Beads | Fire/UV; 1/4 in.
 

Death Roe Scented Soft Beads | Fire/UV; 1/4 in.

The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...


 
Image of Northland Fire-Fly Jigs | White Blue; 1/64 oz.
 

Northland Fire-Fly Jigs | White Blue; 1/64 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of Sufix 832 Advanced Superline | 8 lb.; Fire Tiger; 150 yds.
 

Sufix 832 Advanced Superline | 8 lb.; Fire Tiger; 150 yds.

Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...


 
Image of Patina Collegiate Fire Pit - University of Montana
 

Patina Collegiate Fire Pit - University of Montana

Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means you


 
Image of Mad Katz XL Battle Rattle | Fire Tiger
 

Mad Katz XL Battle Rattle | Fire Tiger

The Mad Katz XL Battle Rattle adds sound and flash to your rig, drawing catfish in from a distance. These catfish rattle floats are designed to be tied a few inches above your bait, where every movement causes them to shake and produce noise. The rattling...


 
Image of SPRO Little John MD 50 Crankbait | Fire Craw; 1/2 oz.
 

SPRO Little John MD 50 Crankbait | Fire Craw; 1/2 oz.

To catch a predator, the SPRO Little John MD 50 Crankbait reaches a depth of nine feet, where the hungry bass like to feed. With a thicker and longer lip than the original Little John, this crankbait dives quickly and deflects easily off structures. Featuring...


 
Image of Keitech Easy Shiner | Fire Craw; 4 in.
 

Keitech Easy Shiner | Fire Craw; 4 in.

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...


 
Image of Columbia Fire Side Headband Shark2, L/XL
 

Columbia Fire Side Headband Shark2, L/XL

"What Our Gearhead® Experts Are Saying:""I throw on the Fire Side Headband when I want that extra warmth without the weight of a beanie. It’s fleece-lined and incredibly soft, and it doesn’t mess up my hair the way a full hat can. It’s perfect...


 
Image of VMC Bull Spoon | 1/16 oz.; Glow Fire Tiger
 

VMC Bull Spoon | 1/16 oz.; Glow Fire Tiger

The VMC Bull Spoon hits hard beneath the ice, delivering a fast, aggressive presentation that drives walleye, perch, and crappie to strike. Its compact, minnow-shaped profile sinks quickly to the strike zone, creating a wounded baitfish action that flashes...





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