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Image of Berkley PowerBait Chigger Craw Soft Bait | Black Red Fleck; 4 in.
 

Berkley PowerBait Chigger Craw Soft Bait | Black Red Fleck; 4 in.

The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again. High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...


 
Image of Berkley Gulp! Saltwater Grub Soft Bait | Black Bling; 8 in.
 

Berkley Gulp! Saltwater Grub Soft Bait | Black Bling; 8 in.

The Berkley Gulp! Saltwater Grub Soft Bait imitates an array of saltwater baits with its proven swirltail design that swims under any condition. This bait is irresistible to large saltwater predators. This grub is ideal on jigs or as a trailer. Use this...


 
Image of Berkley PowerBait The Champ Swimmer Soft Bait | HD Black Crappie; 4.6 in.
 

Berkley PowerBait The Champ Swimmer Soft Bait | HD Black Crappie; 4.6 in.

The Berkley PowerBait The Champ Swimmer Soft Bait is aptly named after its designer, two-time Bassmaster Classic champion Jordan Lee. The Champ mimics real bait through its lifelike profile and high-definition colors that incredibly impersonate those...


 
Image of Berkley MaxScent Flux-Gill | Blue Pearl Black Hologram; 3.5 in.
 

Berkley MaxScent Flux-Gill | Blue Pearl Black Hologram; 3.5 in.

Berkley MaxScent Flux-Gill targets pressured bass when subtle movement and scent control the bite, from mid-strolling over suspended fish to dead-sticking along docks or free-rigging deeper breaks. Its unique flow-through "Flux" rooted design channels...


 
Image of Berkley MaxScent Flux-Gill | Smoke Black Blue Gold; 3.5 in.
 

Berkley MaxScent Flux-Gill | Smoke Black Blue Gold; 3.5 in.

Berkley MaxScent Flux-Gill targets pressured bass when subtle movement and scent control the bite, from mid-strolling over suspended fish to dead-sticking along docks or free-rigging deeper breaks. Its unique flow-through "Flux" rooted design channels...


 
Image of Berkley MaxScent Flux-Gill | Blue Pearl Black Hologram; 5.3 in.
 

Berkley MaxScent Flux-Gill | Blue Pearl Black Hologram; 5.3 in.

Berkley MaxScent Flux-Gill targets pressured bass when subtle movement and scent control the bite, from mid-strolling over suspended fish to dead-sticking along docks or free-rigging deeper breaks. Its unique flow-through "Flux" rooted design channels...


 
Image of Berkley MaxScent Flux-Gill | Smoke Black Blue Gold; 5.3 in.
 

Berkley MaxScent Flux-Gill | Smoke Black Blue Gold; 5.3 in.

Berkley MaxScent Flux-Gill targets pressured bass when subtle movement and scent control the bite, from mid-strolling over suspended fish to dead-sticking along docks or free-rigging deeper breaks. Its unique flow-through "Flux" rooted design channels...


 
Image of Big Bite Baits Salt Tube | Smoke/Black Purple Flake; 3.5 in.
 

Big Bite Baits Salt Tube | Smoke/Black Purple Flake; 3.5 in.

Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick...


 
Image of Big Bite Baits Salt Tube | White/Silver/Black Flake; 3.5 in.
 

Big Bite Baits Salt Tube | White/Silver/Black Flake; 3.5 in.

Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick...


 
Image of Big Bite Baits Salt Tube | Smoke/Black Purple Flake; 2.5 in.
 

Big Bite Baits Salt Tube | Smoke/Black Purple Flake; 2.5 in.

Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick...


 
Image of Big Bite Baits Kamikaze Crappie Swimon | Black/Pink Tail; 2.5 in.
 

Big Bite Baits Kamikaze Crappie Swimon | Black/Pink Tail; 2.5 in.

The Big Bite Baits Kamikaze Crappie Swimon is a compact variation of the popular Kamikaze Swimon soft jerkbait/jig trailer. Due to its immense success in the bass fishing world, crappie and other panfish enthusiasts were eager to have their own version...


 
Image of Big Bite Baits Slab Tube | Black Blue Chartreuse Shine; 1 3/4 in.
 

Big Bite Baits Slab Tube | Black Blue Chartreuse Shine; 1 3/4 in.

Big Bite Baits Slab Tube puts a tougher, more active profile in front of big slab crappies holding in current, around brush, or suspended off structure. This 1.75 in. solid-body tube bait pairs a ribbed, ringed body with a tube-style tail that flows naturally...


 
Image of Big Bite Baits Ring Triple Tip Grub | Black/Chart Tail; 2 in.
 

Big Bite Baits Ring Triple Tip Grub | Black/Chart Tail; 2 in.

A Big Bite Baits Ring Triple Tip Grub is a solid crappie and panfish bait choice when you're after a bigger bite. This beefed-up version of the Triple Tip Grub, featuring a solid ringed body and larger rings, displaces more water and sends out more vibration...


 
Image of Big Bite Baits Scentsation Thresher Worm Soft Bait | Black; 4 in.
 

Big Bite Baits Scentsation Thresher Worm Soft Bait | Black; 4 in.

The Big Bite Baits Scentsation Thresher Worm Soft Bait brings a deadly finesse option to your smallmouth arsenal with its compact 4-inch profile and exaggerated tail that moves like a shark fin in current or still water. Developed by Big Bite pro staffer...


 
Image of Big Bite Baits Scentsation Fuzzy Stick Soft Bait | Black; 4 in.
 

Big Bite Baits Scentsation Fuzzy Stick Soft Bait | Black; 4 in.

The Big Bite Baits Scentsation Fuzzy Stick Soft Bait draws interest from pressured bass with its 4-inch body and thin, quivering appendages that move subtly on the fall or with the slightest rod twitch. Infused with Big Bite's Scentsation formula, it...


 
Image of Big Bite Baits Rollerama Soft Bait | Blue Black Herring; 5 in.
 

Big Bite Baits Rollerama Soft Bait | Blue Black Herring; 5 in.

The Big Bite Baits Rollerama Soft Bait gives forward-facing sonar anglers a rolling, baitfish-style soft plastic that mimics panicked or suspended forage like shad and small blueback herring. A laminated body composition enhances its rolling action, while...


 
Image of Bill Lewis Precise Walleye Crank | Gold Black Back
 

Bill Lewis Precise Walleye Crank | Gold Black Back

A Bill Lewis Precise Walleye Crank is what you want to reach for when the water cools off at the end of the day. Created with Precision Trolling expert Mark Romanack, the walleye crankbait hits all the right notes. The action is precise and perfectly...


 
Image of Bill Lewis Hammer-Trap | Chrome Blue/Splatter Black; 3/8 oz.
 

Bill Lewis Hammer-Trap | Chrome Blue/Splatter Black; 3/8 oz.

The Bill Lewis Hammer-Trap lipless crankbait is an aggressive bait that feels almost like a chatter bait, according to Bill Lewis pro Mark Daniels, Jr. The Hammer-Trap gets its name from its powerful hammering action that can cause your rod tip to shake....


 
Image of Bill Lewis Hammer-Trap | Chrome Blue/Splatter Black; 5/8 oz.
 

Bill Lewis Hammer-Trap | Chrome Blue/Splatter Black; 5/8 oz.

The Bill Lewis Hammer-Trap lipless crankbait is an aggressive bait that feels almost like a chatter bait, according to Bill Lewis pro Mark Daniels, Jr. The Hammer-Trap gets its name from its powerful hammering action that can cause your rod tip to shake....


 
Image of Bill Lewis Big Gizz Hard Bait | Chrome Black Shad
 

Bill Lewis Big Gizz Hard Bait | Chrome Black Shad

The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers targeting trophy bass feeding on oversized forage. This versatile bait can fish like a spoon, blade bait, or...


 
Image of Bill Lewis Baby Bubbler Topwater Lure | Matte Black; 55 mm
 

Bill Lewis Baby Bubbler Topwater Lure | Matte Black; 55 mm

The Bill Lewis Baby Bubbler Topwater Lure delivers high-pitched commotion in a compact 2-inch plopper-style body, making it deadly for bass, panfish, and trout feeding near the surface. With its rotating tail, the Baby Bubbler spits and churns steadily...


 
Image of Bink's Ice Spoon with Chain Dropper Hooks | White-Black Back; 1/4 oz.
 

Bink's Ice Spoon with Chain Dropper Hooks | White-Black Back; 1/4 oz.

The Bink's Ice Spoon with Chain Dropper Hooks combines the proven attraction of a fluttering spoon with the finesse of a chain dropper hook, creating an irresistible presentation for finicky fish. Built on Bink's standard 1/8 oz and 1/4 oz spoon bodies,...


 
Image of Bink's Ice Spoon with Chain Dropper Hooks | White-Black Back; 1/8 oz.
 

Bink's Ice Spoon with Chain Dropper Hooks | White-Black Back; 1/8 oz.

The Bink's Ice Spoon with Chain Dropper Hooks combines the proven attraction of a fluttering spoon with the finesse of a chain dropper hook, creating an irresistible presentation for finicky fish. Built on Bink's standard 1/8 oz and 1/4 oz spoon bodies,...


 
Image of Bobby Garland Itty Bit Slab Slay'R | Black Chartreuse/Silver; 1 1/4 in.
 

Bobby Garland Itty Bit Slab Slay'R | Black Chartreuse/Silver; 1 1/4 in.

Bobby Garland Itty Bit Slab Slay'R is a tiny soft bait for crappie, but it is mighty. This highly effective bait features a ribbed, solid body with a small tapered tail that can look like insects or minnows. Prepare yourself for big action with these...


 
Image of Bobby Garland Itty Bit Mayfly Soft Bait | Black Night; 1 1/4 in.
 

Bobby Garland Itty Bit Mayfly Soft Bait | Black Night; 1 1/4 in.

The Bobby Garland Itty Bit Mayfly Soft Bait offers crappie anglers an ideal match for small forage, enticing selective crappie feeding on insects, shrimp, nymphs, and tadpoles. Crappie are keen sight feeders, with eyes set high for optimal upward ambushing,...





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