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Image of Berkley PowerBait MaxScent The General Soft Bait | Black Blue Fleck; 5 in.
 

Berkley PowerBait MaxScent The General Soft Bait | Black Blue Fleck; 5 in.

The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish. The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...


 
Image of Berkley PowerBait MaxScent The General Soft Bait | Green Pumpkin Black; 5 in.
 

Berkley PowerBait MaxScent The General Soft Bait | Green Pumpkin Black; 5 in.

The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish. The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...


 
Image of Berkley PowerBait MaxScent Flat Worm Soft Bait | Black Shiner; 3.6 in.
 

Berkley PowerBait MaxScent Flat Worm Soft Bait | Black Shiner; 3.6 in.

A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...


 
Image of Berkley PowerBait MaxScent Flat Worm Soft Bait | Black Shiner; 4 1/4 in.
 

Berkley PowerBait MaxScent Flat Worm Soft Bait | Black Shiner; 4 1/4 in.

A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...


 
Image of Berkley PowerBait MaxScent Chigger Craw Soft Bait | Black Red Fleck; 3 in.
 

Berkley PowerBait MaxScent Chigger Craw Soft Bait | Black Red Fleck; 3 in.

The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. Now it is available in new material featuring convincing matte colors and an ultra-realistic texture that releases a super-charged scent field to attract fish....


 
Image of Berkley PowerBait MaxScent Chigger Craw Soft Bait | Black Red Fleck; 4 in.
 

Berkley PowerBait MaxScent Chigger Craw Soft Bait | Black Red Fleck; 4 in.

The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. Now it is available in new material featuring convincing matte colors and an ultra-realistic texture that releases a super-charged scent field to attract fish....


 
Image of Berkley PowerBait Chigger Craw Soft Bait | Black Blue Fleck; 3 in.
 

Berkley PowerBait Chigger Craw Soft Bait | Black Blue Fleck; 3 in.

The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again. High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...


 
Image of Berkley PowerBait Chigger Craw Soft Bait | Black Blue Fleck; 4 in.
 

Berkley PowerBait Chigger Craw Soft Bait | Black Blue Fleck; 4 in.

The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again. High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...


 
Image of Berkley PowerBait Atomic Tubes | Dark Green Pearl Black Pepper; 1 1/4 in.
 

Berkley PowerBait Atomic Tubes | Dark Green Pearl Black Pepper; 1 1/4 in.

Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over - trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...


 
Image of Berkley PowerBait Atomic Tubes | Dark Green Pearl Black Pepper; 1 1/2 in.
 

Berkley PowerBait Atomic Tubes | Dark Green Pearl Black Pepper; 1 1/2 in.

Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over - trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...


 
Image of Berkley Gulp! Saltwater Grub Soft Bait | Black Chartreuse Fuze; 6 in.
 

Berkley Gulp! Saltwater Grub Soft Bait | Black Chartreuse Fuze; 6 in.

The Berkley Gulp! Saltwater Grub Soft Bait imitates an array of saltwater baits with its proven swirltail design that swims under any condition. This bait is irresistible to large saltwater predators. This grub is ideal on jigs or as a trailer. Use this...


 
Image of Big Bite Baits Nekorama Finesse Worm | Green Pumpkin Black Flake; 7 in.
 

Big Bite Baits Nekorama Finesse Worm | Green Pumpkin Black Flake; 7 in.

The Big Bite Baits Nekorama Finesse Worm offers precision and action for your Neko rig presentations. Developed with input from MLF Pro Drew Gill, this 7-inch worm features two indented sections that securely hold your O-ring, ensuring perfect bait alignment...


 
Image of Big Bite Baits Scentsation Slim Minnow Soft Bait | Black Flash; 4 in.
 

Big Bite Baits Scentsation Slim Minnow Soft Bait | Black Flash; 4 in.

The Big Bite Baits Scentsation Slim Minnow offers a 4-inch streamlined profile and soft body that excels in finesse presentations for smallmouth, largemouth, and spotted bass. Infused with the Scentsation formula for boosted scent dispersion, the bait's...


 
Image of Bill Lewis Hammer-Trap | Gold Black Splatter w/ Orange Belly; 3/8 oz.
 

Bill Lewis Hammer-Trap | Gold Black Splatter w/ Orange Belly; 3/8 oz.

The Bill Lewis Hammer-Trap lipless crankbait is an aggressive bait that feels almost like a chatter bait, according to Bill Lewis pro Mark Daniels, Jr. The Hammer-Trap gets its name from its powerful hammering action that can cause your rod tip to shake....


 
Image of Bill Lewis Hammer-Trap | Gold Black Splatter w/ Orange Belly; 5/8 oz.
 

Bill Lewis Hammer-Trap | Gold Black Splatter w/ Orange Belly; 5/8 oz.

The Bill Lewis Hammer-Trap lipless crankbait is an aggressive bait that feels almost like a chatter bait, according to Bill Lewis pro Mark Daniels, Jr. The Hammer-Trap gets its name from its powerful hammering action that can cause your rod tip to shake....


 
Image of Bill Lewis Mini Hammer-Trap | Chrome Black - Splatter Back; 3/16 oz.
 

Bill Lewis Mini Hammer-Trap | Chrome Black - Splatter Back; 3/16 oz.

The Bill Lewis Mini Hammer-Trap 3/16 oz. is a high-performance lipless crankbait that combines a compact profile with cutting-edge sound technology. Featuring a Tri-tone sound chamber, this bait emits three distinct tonal frequencies alongside enhanced...


 
Image of Bill Lewis Baby Bubbler Topwater Lure | Chrome Black Shad; 55 mm
 

Bill Lewis Baby Bubbler Topwater Lure | Chrome Black Shad; 55 mm

The Bill Lewis Baby Bubbler Topwater Lure delivers high-pitched commotion in a compact 2-inch plopper-style body, making it deadly for bass, panfish, and trout feeding near the surface. With its rotating tail, the Baby Bubbler spits and churns steadily...


 
Image of Blue Fox Whip Tail Deep Runner Spinner | Black Chartreuse Pink; 1/16 oz.
 

Blue Fox Whip Tail Deep Runner Spinner | Black Chartreuse Pink; 1/16 oz.

The Blue Fox Whip Tail Deep Runner Spinner is a highly dependable inline spinning lure that effectively catches various fish species. The Blue Fox spinner has a unique tubular construction that gives it a larger profile. Meanwhile, the Whip Tail includes...


 
Image of Blue Fox Whip Tail Deep Runner Spinner | Black Chartreuse Pink; 1/8 oz.
 

Blue Fox Whip Tail Deep Runner Spinner | Black Chartreuse Pink; 1/8 oz.

The Blue Fox Whip Tail Deep Runner Spinner is a highly dependable inline spinning lure that effectively catches various fish species. The Blue Fox spinner has a unique tubular construction that gives it a larger profile. Meanwhile, the Whip Tail includes...


 
Image of Blue Fox Whip Tail Deep Runner Spinner | Black Chartreuse Pink; 1/4 oz.
 

Blue Fox Whip Tail Deep Runner Spinner | Black Chartreuse Pink; 1/4 oz.

The Blue Fox Whip Tail Deep Runner Spinner is a highly dependable inline spinning lure that effectively catches various fish species. The Blue Fox spinner has a unique tubular construction that gives it a larger profile. Meanwhile, the Whip Tail includes...


 
Image of Bluestorm Atmos40 Automatic/Manual Inflatable Life Vest | Apex Black
 

Bluestorm Atmos40 Automatic/Manual Inflatable Life Vest | Apex Black

The Bluestorm Atmos40 Automatic/Manual Inflatable Life Vest provides anglers with the safety and comfort needed when fishing offshore for tuna, stripers, or big lake trout where rescue may not be immediate. Classified as a USCG-approved Type II PFD, it...


 
Image of Bluestorm Stratus35 Automatic/Manual Inflatable Life Vest | Apex Black
 

Bluestorm Stratus35 Automatic/Manual Inflatable Life Vest | Apex Black

The Bluestorm Stratus35 Automatic/Manual Inflatable Life Vest gives anglers a USCG-approved Type II personal flotation device with 35 pounds of buoyancy, providing face-up flotation when fishing offshore for stripers, chasing walleye on big water, or...


 
Image of Bluestorm Cirrus26 Automatic/Manual Inflatable Life Vest | Apex Black
 

Bluestorm Cirrus26 Automatic/Manual Inflatable Life Vest | Apex Black

The Bluestorm Cirrus26 Automatic/Manual Inflatable Life Vest gives anglers a US Coast Guard-approved Type V PFD with Type III performance, offering 26 pounds of buoyancy whether you're chasing walleye on inland lakes or running offshore for stripers....


 
Image of Bobby Garland Hyper Grub Soft Bait | Black Chartreuse Silver; 2 in.
 

Bobby Garland Hyper Grub Soft Bait | Black Chartreuse Silver; 2 in.

Panfish anglers looking for dependable year-round action can turn to the Bobby Garland Hyper Grub Soft Bait for consistent results in lakes, ponds, and rivers. This 2-inch soft plastic features a realistic grub body and a tightly curled hyper tail that...


 
Image of Buckeye Lures Bubbler Blade Topwater Lure | Chrome Black Shad; 1/2 oz.
 

Buckeye Lures Bubbler Blade Topwater Lure | Chrome Black Shad; 1/2 oz.

The Buckeye Lures Bubbler Blade Topwater Lure puts out a disruptive topwater commotion that triggers explosive strikes from largemouth hunting around laydowns, wood, and emergent vegetation. This 1/2 oz. topwater bait churns along the surface with a unique...





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