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One of the easiestures to spot onive sonar, Z-Man Graph ShadZ™ simplifies the challenging-bass equation with strategic design and radical realism. The ShadZure's deep profile and air cavity reflect a vibrant forward-facing sonar s
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One of the easiestures to spot onive sonar, Z-Man Graph ShadZ™ simplifies the challenging-bass equation with strategic design and radical realism. The ShadZure's deep profile and air cavity reflect a vibrant forward-facing sonar s
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Inshore predators give the Z-Man Mulletron™ Swimbait 5 out of 5 stars – right up till it's tooate to change their mind. Featuring 10X Tough ElaZtech construction, this soft plastic delivers incredible durability and maxi
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Specializing in 3-6 swimbait presentations, the Z-Man Swimbait Eye Jighead has an oversized eye to really stir up the strikes. The jig's streamlined head reduces your snagging and fouling frustrations and a well-balanced weighting keeps it
The Jenko The Don delivers a minnow profile that targets bass, walleye, crappie, and other freshwater predators with a subtle, precise presentation. Poured in the USA, this mid-strolling minnow features a unique body shape on all sides and a wedged tail...
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
Xi2 cutters have blades hardened to a Rockwell C rating of 57, the result is the hardest, sharpest blade you can buy. The body retains the classic XIKAR shape and features a lightweight nylon fiberglass composite. Xi cutter blades are made of high quality...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
If you love the Texas rig but despise getting snagged, we have got your answer! Z-Man Texas Jig Heads perfectly merged a weedless Texas rig with a free-swinging jig head to give you a natural swimming presentation while your favorite ElaZtech soft bait...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
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Sleek and supple, the Z-Man Slim SwimZ™ soft swimbait combines a narrower body profile and its exclusive curved paddletail design to execute a hypnotic, undulating swimming action that game fishove to crush. Proven deadly in both fresh- and sa
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The YUM Dinger™ is one of the fewures that catches bass whether they're feeding or not. No other style ofure gets inactive fish to strikeike this one does. The YUM Dinger can be rigged Texas-, Carolina-, or wacky- style. It can be
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If you're going to go big, ateast go bulletproof. Our oceans, estuaries, and northernakes areoaded with vicious predators that will simply shred ordinary softbaits. Put a Z-Man HeroZ Jerkbait in their face, though, and it's
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Amplify the attraction of your favorite spinnerbaits and bladed jigs, even to the most pressured bass, with the addition of the Z-Man ChatterSpikeure. The realistic trailer's pintail shape, segmented body, and V-ridged tail unleashes a bai
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Here'sookin' at you, inshore monster. The Z-Man Redfish Eye™ Jighead sports theargest 3D eyes of any jig its size, dominating its profile with the wide-eyed frantic-baitfishook that reds, snook, sea trout, and other predators key
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Specializing in 3-6 swimbait presentations, the Z-Man Swimbait Eye Jighead has an oversized eye to really stir up the strikes. The jig's streamlined head reduces your snagging and fouling frustrations and a well-balanced weighting keeps it
Anglers chasing striped bass, bluefish, or other aggressive topwater predators will appreciate the Yo-Zuri Mag Pencil's long-distance casting and explosive surface action. This 8-inch, 3 1/3-ounce floating pencil bait features a magnet bullet weight transfer...
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The Bass Assassinit'l P&V is a tube-style twitch bait that's especially effective when targeting inshore speciesike trout, redfish, and flounder. The streamlined shaped allows it to cast far and accurately, while the tapered de
Land that next trophy with the Z-Man Swimbait Eye Jig Heads! This jig head is made to pair perfectly with a range of swimbaits, giving you more versatility to adjust on the fly! The dual keeper barbs ensure that your soft baits remain in place for the...
A Z-Man Slim SwimZ offers incredible softness, swimming action, and durability in a little package when the crappie bite is on. They're perfect meals for crappie, white bass, and small and largemouth bass, too. Featuring a slim body and unique paddle...
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The Z-Man DieZel MinnowZ™ combines unparalleled softness, outstanding action, and ElaZtech durability to create a swimbait that's as close to bulletproof as any other available today. Designed for freshwater and inshore anglers
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
The Z-Man Guppy Grubz is a 2-inch soft plastic grub crafted for anglers targeting crappie, panfish, trout, and more. Featuring a universal curly tail and a realistic minnow-shaped body, this lure delivers an enticing baitfish action in the water. Constructed...
Worden's Flatfish - M2, T50, T55, T60 models by Yakima Bait Company is the original Charlie Helin flat-nosed body design in trophy lake trout and salmon proportions and colors. Mr. Helin got it right with the wide action, wiggling Flatfish trolling plug...
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D.O.A.'s Swimmin' Mullet is a soft, cast-and-crankure that consistently performs when you need it most. A single hook upright on the Swimmin' Mullet allows you to get theure down in the strike zone without snagging anything but the fish.