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Image of Yamamoto Ned Senko Worm | Fire Craw; 3 in.
 

Yamamoto Ned Senko Worm | Fire Craw; 3 in.

The Yamamoto Ned Senko Worm looks no different from the three-inch fat Senko in the open air. The difference, however, is in the formula that makes the Ned Senko Worm stand up and dance. The "Mega Floater Formula" brings more 'come-and-get-me' action...


 
Image of VMC Neon Moon Eye Jighead - 3/8 oz. -Blue Fire UV
 

VMC Neon Moon Eye Jighead - 3/8 oz. -Blue Fire UV

River fishermenove aspirin-head jigs because they're easier to work in current. The VMC Neon Moon Eye Jighead adds even more control, with embedded 3D holographic eyes that add superb realism without protruding into the current. This well-


 
Image of Fox Racing Ranger Fire Hoodie - Men's Adobe, M
 

Fox Racing Ranger Fire Hoodie - Men's Adobe, M

Skipping a ride due to the cold or wet weather is a thing of the past. The Fox Racing Ranger Fire Hoodie is our go-to riding hoodie in the fall and winter when we need a little bit of extra protection. Made with a 3-layer shell that features an internal...


 
Image of Swix Navado Hybrid Jacket - Men's Fire Red, XL
 

Swix Navado Hybrid Jacket - Men's Fire Red, XL

From gliding on groomed cross-country tracks to running up snowy switchbacks to cycling against winter's bitter gusts, the Swix Navado Hybrid Jacket is there to help us send. With an articulated fit and 4-way stretch panels, this cold-weather layer doesn't...


 
Image of Pautzke Fire Tubes | Ghost Chrome
 

Pautzke Fire Tubes | Ghost Chrome

Pautzke Fire Tubes come in vibrant colors - and a Fire Worm tail added for action turns them even more into multi-species baits. Pre-rigged Fire Tube bait is designed to catch all freshwater fish and is ideal for casting and retrieving, twitching, jigging,...


 
Image of VMC Tungsten Moon Eye Jigs | Pink Fire UV; 1/8 oz.
 

VMC Tungsten Moon Eye Jigs | Pink Fire UV; 1/8 oz.

Anglers seeking precise control and effective bait presentation will benefit from the VMC Tungsten Moon Eye Jigs. These Moon Eye jig heads feature a dense tungsten head that enhances sensitivity and control, making them ideal for use with forward-facing...


 
Image of Pautzke Fire Eggs Soft Bait | Red
 

Pautzke Fire Eggs Soft Bait | Red

Pautzke Fire Eggs affordably mimic the natural trout, steelhead, and salmon eggs each species devour when given a chance. Using Dad Pautzke's world famous egg science and garlic scent for attraction, these soft baits bring the bite when drifted in streams...


 
Image of Northland Fire-Fly Jigs | Pink/White; 1/32 oz.
 

Northland Fire-Fly Jigs | Pink/White; 1/32 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of Fox Racing Ranger Fire Jacket - Men's Adobe, XXL
 

Fox Racing Ranger Fire Jacket - Men's Adobe, XXL

When fall and winter roll around, the last thing we want to do is hang up our bikes until spring. With the Fox Racing Ranger Fire Jacket, we can continue to shred the trails in comfort. Featuring a waterproof and breathable 3-layer fabric and backed with...


 
Image of Bandit 100 Series Crankbait | Fire Tiger; 2 in.
 

Bandit 100 Series Crankbait | Fire Tiger; 2 in.

The Bandit 100 Series Crankbait is the go-to lure for experienced anglers when fish are holding in shallow cover or feeding on shallow flats. The affordable Bandit 100 Series Crankbaits produce a loud rattle and a wide wobble, and each model weighs a...


 
Image of Wapsi Fire Tip Sili Legs | Pumpkin/Red Tip
 

Wapsi Fire Tip Sili Legs | Pumpkin/Red Tip

Wapsi Fire Tip Sili Legs add a lively, translucent kick to flies when trout, bass, panfish, and inshore species key on legs and feelers that move on the pause. Silicone gives these legs flexibility and translucency that conventional rubber legs can't...


 
Image of Hawken Simon Hot Tail | Fire Tiger
 

Hawken Simon Hot Tail | Fire Tiger

The Hawken Simon Hot Tail trolling lure is a versatile gem for catching trout, kokanee, salmon, and walleye with UV-painted tails and wounded baitfish action. This lure excels when paired with corn, coon shrimp, prawns, and other bait, making it a perfect...


 
Image of VMC Neon Moon Eye Jigs | Blue Fire UV; 3/8 oz.
 

VMC Neon Moon Eye Jigs | Blue Fire UV; 3/8 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of UTC Ultra Thread 210 - Fluorescent Fire Orange
 

UTC Ultra Thread 210 - Fluorescent Fire Orange

Engineered to enhance tying performance, UTC Ultra Thread 210 is made from strong, flat, smooth andightly waxed nylon. Spool easily secures thread tag end. Ultra 210 is a strong thread with a breaking strength of 3bs. It is recommended for size 1


 
Image of Rebel CrickHopper Popper - Fire Cricket
 

Rebel CrickHopper Popper - Fire Cricket

The Rebel CrickHopper Popper™ is hard to beat anytime the tastyittle critters are in season. A simple rod twitch causes the realistic CrickHopper to pop and dance on the surface, spitting waterike a wounded bug – the kind of co


 
Image of Pautzke BorX O' Fire Fish Egg Cure - Red
 

Pautzke BorX O' Fire Fish Egg Cure - Red

Known worldwide for Balls O' Fire eggs, Pautzke heats up your fishing action even more with BorX O' Fire Fish Egg Cure. With 75 years of tradition and reputation for using premium eggs and producing proven attractants, BorX O' Fire Fish Egg Cure adds


 
Image of Character Lures Loko | Chrome Fire Top; 40
 

Character Lures Loko | Chrome Fire Top; 40

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...


 
Image of Northland Fire-Ball Jigs | Firetiger; 1/8 oz.
 

Northland Fire-Ball Jigs | Firetiger; 1/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Warrior Colorado Blades | Wild Fire; 3
 

Warrior Colorado Blades | Wild Fire; 3

The Warrior Colorado Blades deliver a hard thump and steady rotation that walleye, pike, and salmon track in stained water and low-light conditions. A wide, teardrop shape with a rounded tip and short profile produces strong vibration at slower trolling...


 
Image of Tru-Fire Patriot Caliper Release - Jr. Model
 

Tru-Fire Patriot Caliper Release - Jr. Model

Tru-Fire Patriot Caliper Release features a padded black nylon power strap that's very easy to put on, sized for women and junior archers. Manufacturer model #: PT-JT.Tru-Fire Releases increase arrow speed and improve accuracy, providing a


 
Image of VMC Tungsten Moon Eye Jighead - 1/8 oz. - Pink Fire UV
 

VMC Tungsten Moon Eye Jighead - 1/8 oz. - Pink Fire UV

The VMC Tungsten Moon Eye Jighead delivers the increased control of aspirin-shaped heads and adds the hardness and high density of tungsten. Embedded 3D holographic eyes create superb realism few fish will pass up, while the supersharp hook


 
Image of VMC Neon Moon Eye Jigs | Pink Fire UV; 1/4 oz.
 

VMC Neon Moon Eye Jigs | Pink Fire UV; 1/4 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of Kalin's Tickle Tail - 2.8'' - Fire Tiger
 

Kalin's Tickle Tail - 2.8'' - Fire Tiger

Check out thoseittle tentacles along theength of the Kalin's Tickle Tail. Those knob-ended micro-limbs come alive with the slightest movement. Talk about tantalizing! The added vibration and pulsating action changes with your every tweak of the r


 
Image of Character Lures Loko | Gold Fire Top; 30
 

Character Lures Loko | Gold Fire Top; 30

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...


 
Image of Northland Fire-Ball Jigs | UV Moonlight Glo; 1/8 oz.
 

Northland Fire-Ball Jigs | UV Moonlight Glo; 1/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...





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