When predators are feeding on small baitfish, the P-Line Laser Minnow jigging spoon delivers the flash and erratic action needed to trigger strikes. This metal jig features a holographic laser finish that reflects light from all angles, mimicking the...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
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A proveneader for more than 2 decades, the Culprit Original 10 Worm's high-action kicking tail, innovative body design, and unique color sections give you the extra edge. It's been tested under the toughest conditions throughout the U.S.–\u20
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Perfect forarger game fish, the Hookupures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish Marine-grade durability Extra
From jigging snapper offshore to targeting striped bass in low-light conditions, the JYG Pro Swym Paddle Tail delivers realistic action that triggers predator strikes. Its triangular body and oversized paddle tail create an erratic swimming motion that...
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Without a doubt, the Zoom Fluke is the most popular soft jerkbait series ever produced. The realistic baitfish profile and split-tail design combine to drive fish crazy, and as countless tournament victories have proven, there's jus
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The Yo-Zuri 3D Inshore Fingerling is a temptingittle morsel with some tight moves! This suspending minnow bait is ideal for targeting a variety of popular species in shallow saltwater. On a straight retrieve, it offers a quick wobble, and it produc
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Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes. Premiu
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The effectiveness of death-hook rigs on walleye is well known. Now, with the Berkley Rawler Jig, you have a jighead that's optimized for use with forward-facing sonar and specially designed, when tipped with a crawler, to deliver that amazin
Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging incredibly...
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If,ike most anglers, you consider the original Dinger a bass-catchin' machine, just wait till you see the YUM Ned Dinger in action! It's theegendary YUM Dinger, cut down to a size that fishes perfectly on a Ned-type jighead, with a stockier body
The Hawken Trout Trap Jig is a popular choice among anglers due to its ability to catch a range of fish with amazing color patterns and Gamakatsu hooks. These mini tube jigs weighing just 1/32 oz. are irresistible to most fish species. The little trout...
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Wanna do aittle hawg callin'? Pitch this plump bodied Zoom Salty Fat Albert grub out there to bring those heavy sows a-runnin'. And once they zoom in and clamp down, the Fat Albert's heavy saltoad makes sure they won'tet go. These vers
Eppinger Original Dardevle Spoons are the most popular all-around fishing lure of all time. For over a century, the Dardevle has been the standard by which all other casting spoons are judged. Cast or trolled, the unique wiggling-and-wobbling action of...
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It's a popper, it's a frog. It's all of the above, and neither. It's theunkerhunt Popping Frog™, and it's sure to bring explosive strikes when fished along edges, through grass, in pockets, and on open water. Theunkerhunt Popping Frog is a w
The YUM FF Sonar Minnow, developed with pro angler Jason Christie, makes the most of your forward-facing sonar technology. With its understated but realistic baitfish quiver, the soft plastic bait works best in clear water to attract bass. The FF Sonar...
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Deadly on saltwater species, Z-Man Scented Jerk ShadZ™ are incredibly soft and buoyant withifelike detail. Infused with 100% natural scents derived from real baitfish, Z-Man Scented Jerk ShadZ provide the smell that triggers strikes f
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
The Z-Man StreakZ Curly TailZ features a rugged, fat minnow body with a curly tail. That curly tail creates a distinctive swimming movement that drives fish crazy. This bait can be fished in a broad manner of ways, making it a valuable and flexible bait...
The Mack's Double D Dodger is an indispensable tool for anglers aiming to expand their trolling game by increasing their lure spread. This innovative Mack's Lure dodger delivers the classic back-and-forth motion that attracts fish, and it goes a step...
Z-Man Chatterbait Mini Max puts every effort to get on the same wavelength as the bass you're after. Z-Man's exclusive ChatterBait direct head-to-blade connection combined with a downsized hex-shaped ChatterBlade emits a subtle but potent jig vibration....
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Sometimes the fish need a soft hand. When the situation calls for a delicate presentation, rig up your favorite swimbait or minnow-style bait with the Z-Man Finesse Eyez™ Jighead! An oversized eye gives predators an easy target toock
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Those with weak hearts should avoid throwing the Booyah Boss Pop™. This versatile, hard-cutting surface bait chugs, pops, darts, and spitsike crazy, bringing sudden, vicious strikes at any time. Tight engineering, premium hardware, an
The Christmas Island Special in Pearl, size 8, is a stealthy and highly effective pattern built for clear, shallow flats where bonefish and other gamefish are quick to spook. The pearl body offers just the right amount of flash and translucence, imitating...
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The effectiveness of death-hook rigs on walleye is well known. Now, with the Berkley Rawler Jig, you have a jighead that's optimized for use with forward-facing sonar and specially designed, when tipped with a crawler, to deliver that amazin