Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
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Turn up the volume on your jighead techniques and draw spectator bass in for the party using our XPS Rock'n Shad. An innovative winged design gives the Rock'n Shad an enticing motion, swinging back and forth to a bass friendly beat as it swi
The Keitech 4' Flapper Grub is a versatile fishing grub for bass that delivers impressive action across the entire water column. This soft plastic grub lure features a ribbed V-Core body for stability and increased water displacement, making it perfect...
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It's a popper, it's a frog. It's all of the above, and neither. It's theunkerhunt Popping Frog™, and it's sure to bring explosive strikes when fished along edges, through grass, in pockets, and on open water. Theunkerhunt Popping Frog is a w
Enhance your FFS arsenal with Damiki Rig Jig Heads! Master the depths and secure your next big catch with these Damki Rig heads, engineered for precision and versatility. Originally designed for vertical jigging during the cold water months, these jig...
Whether you're pitching into mangroves for snook, sliding across grass flats for redfish, or probing deeper currents for flounder, the JYG Pro Shrymp Soft Bait delivers lifelike performance that predators can't ignore. Weighted to replicate a natural...
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The Acme Kastmaster Spoon works on a special balance ratio that produces wild action withoutine twist. Thanks to its aerodynamic design, a Kastmaster Spoon goes the distance, setting the standard forong-castures. In both fre
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Theunkerhunt™unker Frog is the mostifelike frog on the market today. Theunker Frog mimics an adult frog and has swimmingegs that extend during your retrieve, and retract on the pause. At rest, theunker Frog is 2.5 and extends to 4.5
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Wapsi Polarflash fly tying material creates brilliant wings, tails, ribbing, and body components. Micro nylon filaments tightly wrap each strand of Flashabou, to give you a strong fiber with pronouncedight diffusion, increased sparkle, and
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With its versatile dual-action design, the Creme Spoiler Spin compels fish to bite when otherures fall short. The detachable spinner arm flashes a blade throughout the water column, at almost any speed, attracting game fish in all waters, while the
The Hawken Trout Trap Jig is a popular choice among anglers due to its ability to catch a range of fish with amazing color patterns and Gamakatsu hooks. These mini tube jigs weighing just 1/32 oz. are irresistible to most fish species. The little trout...
PK Lures PK Spoon triggers reaction bites when fish track falling bait and key on flash and vibration. A counter weighted system creates erratic movement on the drop, making this spoon effective for vertical jigging, casting, and controlled lifts over...
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Featuring a holographicaser tape, the P-Lineaser Minnow Jig delivers incredible realism with tons of flash. This freshwater and saltwater jig boasts an oblong shape with sharp cuts on the sides to deliver an erratic action that's perfect
The YUM FF Sonar Minnow, developed with pro angler Jason Christie, makes the most of your forward-facing sonar technology. With its understated but realistic baitfish quiver, the soft plastic bait works best in clear water to attract bass. The FF Sonar...
Worden's Flatfish - M2, T50, T55, T60 models by Yakima Bait Company is the original Charlie Helin flat-nosed body design in trophy lake trout and salmon proportions and colors. Mr. Helin got it right with the wide action, wiggling Flatfish trolling plug...
With a fresh and innovative look, walleye will not be able to resist the VMC Hot Skirt Glow Jig. This jig features a traditional minnow head with a new skirt combination of glow-in-the-dark and flashabou fibers. The unique skirt reflects light to grab...
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Made from incredibly tough thermoplastic elastomer (TPE), the Vudu Quiver Shad delivers the durability to withstand toothy strikes. This fishingure boasts a serrated tail that articulates, creating aifelike swimming action while the boot-shaped t
The Z-Man Scented Jerk Shadz stands out from other soft plastic jerkbaits with its 10X Tough ElaZtech construction, durable enough for aggressive strikes in both saltwater and freshwater. Its split-tail design delivers a subtle flutter when fished weightless...
The Mack's Double D Dodger is an indispensable tool for anglers aiming to expand their trolling game by increasing their lure spread. This innovative Mack's Lure dodger delivers the classic back-and-forth motion that attracts fish, and it goes a step...
Z-Man Chatterbait Mini Max puts every effort to get on the same wavelength as the bass you're after. Z-Man's exclusive ChatterBait direct head-to-blade connection combined with a downsized hex-shaped ChatterBlade emits a subtle but potent jig vibration....
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
The Z-Man Micro Graph ShadZ is a 1 3/4 bait crafted for precision sonar fishing, featuring a flattened shad profile that reflects strongly on forward-facing sonar for easy tracking. The natural baitfish shape and forked tail deliver a subtle quiver that...
The Acme Tackle Phoebe is a legendary metal spinning lure built for versatility in both freshwater and saltwater. Its unique hydrodynamic curvature produces an enticing spinning and wobbling action, perfectly imitating a plump, full-bodied baitfish. The...
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C&Hures Pearl Alien Jigs feature austrous, natural-looking pearlized finish and a reflective accent strip for additional flash. ustrous, natural-looking pearlized finish Reflective accent strip for additional flash
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The effectiveness of death-hook rigs on walleye is well known. Now, with the Berkley Rawler Jig, you have a jighead that's optimized for use with forward-facing sonar and specially designed, when tipped with a crawler, to deliver that amazin