VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
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Casting an easy-to-view image onive sonar, the Strike King Homing Minnow will have you perfecting your forward-facing sonar techniquesike never before to stay in the strike zone. The Homing Minnow paddle-tail swimbait boasts a versatile,
The Buckeye Lures Su-Spin Blade is a single-bladed underspin jig head with a slender willow blade. Like a traditional underspin, the Buckeye Su-Spin Blade comes to life with the slightest of movements, reflecting light and attracting fish from great distances....
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
Mad River Steelhead Worms (3') are a go-to bait for drift and float fishing, mimicking the movement of real worms with their soft, supple plastic construction. Their durable design makes them perfect for steelhead worm setups, whether rigged on a jig...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
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Sharing the same dynamic trophy-winning action as its big brother, the Megabass Vision ONETEN Jr. earns you plenty of bites with its non-intimidating snack-sized profile. Aerodynamically shaped for outstanding performance above and below the
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The Cotton Cordell Pencil Popper is a super topwater bait for striper and big gamefish – so effective that even inexperienced anglers can catch fish with it. Designed to deliver super-long, accurate casts, the Pencil Popper's tail secti
The Strike King Pinger Minnow - 2 1/2 in. gives crappie, bass, and walleye anglers a sonar-friendly presentation that fish can't ignore. Its unique split-tail design generates a 180-degree rolling action that shows vividly on live sonar, making it easy...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Berkley Ripfish Hardbait blends the fast-dropping traits of a lipless crank with the erratic glide of a walleye bait, making it a versatile choice for targeting walleye and bass. Its flat-bottom profile controls fall rates, keeping the bait in the...
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Enjoy elegance with a nod to your nature-lovingifestyle with the Amanda Blu Moose Mother of Pearl Earrings. Shepherd hooks withever backs make them a breeze to put on and ensure a secure fit, no matter what your day entails. These Amanda
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Ditch the minnow bucket! The Berkley Gulp! Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs
The Northland Eye-Candy Jig Crawler is designed specifically for walleye fishing. Featuring the Northland Super TPE material, the walleye worm is super flexible, resulting in action fish can't resist. The 3-1/2' worm body mimics the perfect forage that...
The Strike King Sexy Bug gives bass anglers a creature bait with a ribbed, cuffed body that triggers reaction strikes even in tough fishing conditions. Its unique profile enhances water movement, producing a distinctive falling action that mimics natural...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
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The Berkley SquareBull Crankbait helps you catch more fish, more often. Designed by David Fritts and the Berkley Pro Team, this premiumong-casting crankbait delivers an irresistible hunting action, with maximum flash and tail wag. Designed
The Megabass DOG-X Jr. COAYU mimics small baitfish in distress with its patented lengthwise moving balancer system that creates the roll walk action. Equipped with the familiar Side-Stepping Moving Balancer found in the original Dog-X lure, the COAYU...
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Preferred by fisherman and fish alike, the proven Berkley PowerBait Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trail
The Big Bite Baits Suicide Shad is a proven fish catching swimbait with its realistic, detailed construction. With a thick, solid head and belly hook slot for secure rigging, the Suicide Shad provides the ultimate baitfish profile. The slender body and...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
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