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Introduced in 2009, the Megabass Vision ONETEN sets a new standard for jerk baits. Designed by Yuki Ito, it has become the go-to jerk bait touring pros turn to, producing big fish on all major U.S. circuits. A slow floater, the ONETEN is c
Charlie Brewer's 3' Grubs, equipped with a Vibra-Tail for irresistible wiggle, attract bass, walleye, sauger, and more. These soft plastic lures, designed to mimic the average baitfish size, excel in open water and dense cover, whether you're trolling,...
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This Wish Pearl Sterling Silver Necklace Gift Set allows you to give a pearl in its original state. It is a wish waiting to come true! The necklace features an impregnated mollusk in a protective case. The cultured pearl is packaged in a spe
The Northland Eye-Candy Nightcrawler brings a new level of effectiveness to classic fishing techniques, especially when targeting walleyes with spinner rigs. Designed with Northland's Super TPE formula, this soft bait 6' worm offers exceptional lifelike...
The Strike King Clickin Chickin gives bass and walleye anglers a bait that stands out with sound as much as action, drawing fish in from a distance. A distinctive clicking sound comes from its adjustable metal tail, which can be fine-tuned to adapt to...
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Without a doubt, the Zoom Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Fluke, it
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
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Quickly get the attention of wary bass using the pre-rigged and ready-to-fish Storm Surge Minnow. This ultra-lifelike baitfish imitation features internal weighting foraunchingong, accurate casts. Since the molded dorsal fin doubles as a
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crank
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Coverots of water fast at a variety of depths fishing the versatile Strike King Final Copy. The streamlined shape, heavy density, and even weight distribution have this soft-body swimbait running true at even the highest retrieve speeds. D
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
The Thomas Buoyant Spoon delivers an erratic, darting action that mimics a frantic baitfish, triggering aggressive strikes from trout, salmon, and other game fish. Whether cast or trolled, its versatile design performs in both deep and shallow water....
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl D Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get thoseunkers' attention. Designed and appr
The Megabass Dark Sleeper gives anglers a stealthy swimbait option for bass, walleye, and other bottom-dwelling predators holding tight to structure or vegetation. Its ultra-realistic profile, soft fins, and natural color patterns combine with a paddle...
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Big Bite Baits Crappie Tube series supplies a variety of crappie tubes in 1.5' sizes, with or without glitter, and dark options. The one and two-color soft plastic bait tubes for every situation deliver the profile and lifelike motion crappie and...
The Rapala Jigging Rap Magnum and your forward-facing sonar system give you an unbeatable advantage when targeting individual fish. The lure falls fast and accurate. The heavy-weighted Jigging Rap Magnum is in tune with casting, pitching, or vertical...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
Arguably, there's nothing more uncomfortable than wearing a pair of stiff pants on the skin track. So we do ourselves a favor and don the Marmot Kate Pant when our alpine activities call for unrestricted mobility. The Kate features a windproof and stretchy...
The Zoom Horny Toad mimics the body of a toad and is the perfect bait for hefty predatory fish. Salt-impregnated Horny Toads are highly effective in waters with heavy cover. Pairing the soft plastic buzz toad with a weedless hook penetrates lily pads,...
Arkie Double Eye Jig Head gives anglers a versatile presentation for crappie, perch, walleye, and bass when fishing grubs or live bait around docks, brush edges, breaklines, and current seams. The painted head with double eyes adds a baitfish-style look...