The Hawken Simon Hot Tail trolling lure is a versatile gem for catching trout, kokanee, salmon, and walleye with UV-painted tails and wounded baitfish action. This lure excels when paired with corn, coon shrimp, prawns, and other bait, making it a perfect...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
Captain Jay's Blade Baits are some of the most effective baits for walleye fishing on Lake Erie. Individually built and hand painted, these blade baits create a vibration in the water to attract walleye to your area. The best way to fish blade baits is...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...
Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Pautzke Premium Fire Floats combine high visibility and stealth to help you detect even the slightest trout bites. These two-toned trout floats feature a bright top for easy tracking and a black bottom to avoid spooking fish. Lightweight yet durable,...
The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...
The VMC Tingler Spoon brings a wide, fluttering action to the ice that's deadly on walleye, perch, and crappie. Its curved body and V-shaped design create an unmatched wobble that mimics the flash and fall of a dying baitfish, triggering strikes from...
Character Lures Kraken dives with the hard-pulling action salmon and steelhead anglers expect when backtrolling plugs or flatlining through deep runs. Modeled after classic Heddon Tadpolly-style crankbaits, this east coast favorite features a wide, flat...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
Pautzke BorX O' Fire Cure is one of Pautzke's oldest egg curing recipes. Most effective for curing salmon & steelhead eggs, BorX O' Fire combines our world-renowned knowledge in egg science with a multi colored lineup and our newest secret seasonings...
Character Lures Kraken dives with the hard-pulling action salmon and steelhead anglers expect when backtrolling plugs or flatlining through deep runs. Modeled after classic Heddon Tadpolly-style crankbaits, this east coast favorite features a wide, flat...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The VMC Bull Spoon hits hard beneath the ice, delivering a fast, aggressive presentation that drives walleye, perch, and crappie to strike. Its compact, minnow-shaped profile sinks quickly to the strike zone, creating a wounded baitfish action that flashes...
The Cotton Cordell Ripplin' Red Fin is an old reliable to many anglers who have used this standard over the years. The Ripplin' Red Fin can dive to three feet with a wobble or side-to-side twitching action that fish find hard to resist. If you chase walleye...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The Bill Lewis Rat-L-Trap for bass collection offers an outstanding combination of durability and natural forage patterns for a realistic-looking 1/2 oz. lure with something extra. The Rat-L-Trap lure also instigates excitement among predators through...
The Storm ThunderStick MadFlash features traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can't tell its a lure. All species of fish will devour this bait whether trolled, cast,...
The Yakima Bait Mag Lip delivers a hard-hitting trolling option with a unique skip-beat action that holds up at speeds up to 4 mph while diving deep to target crappie, trout, walleye, salmon, and steelhead. These plugs run straight out of the box and...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...