The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
"What Our Gearhead® Experts Are Saying: ""The HW Life Short is my go-to for days when I want comfort and style in one. The high waist gives a flattering fit, and the elastic back keeps them feeling snug but not restrictive. Whether I’m biking around...
The Strike King Pinger Minnow - 4 in. gives crappie, bass, and walleye anglers a sonar-friendly presentation that fish can't ignore. Its unique split-tail design generates a 180-degree rolling action that shows vividly on live sonar, making it easy to...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Jenko Warhead Jig Head gives predators a target to hit with inset, lifelike eyes on the rounded ball head jig that rolls off of cover easily. Jenko Fishing applies ultra premium durable paint to the round ball jig heads in a select range of colors,...
Arguably, there's nothing more uncomfortable than wearing a pair of stiff pants on the skin track. So we do ourselves a favor and don the Marmot Kate Pant when our alpine activities call for unrestricted mobility. The Kate features a windproof and stretchy...
The Megabass Vision Oneten Plus 1 suspending jerkbait dives to nine feet, making it a go-to for targeting smallmouth and largemouth bass on lakes, reservoirs, and river systems where fish hold just off structure or suspended over points. Its patented...
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over - trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...
The Buckeye Lures Piggyback Jig Head gives forward-facing sonar anglers a compact, highly visible profile that keeps baits in the strike zone longer when targeting bass holding tight to cover or suspended in open water. The unique top-weighted head orientation...
The Bay De Noc Laker Taker Spoon offers a slower trolling action that's ideal for targeting deep-holding lake trout on big water. Measuring 4 inches and weighing 3/4 oz., this spoon runs roughly 1 foot down for every 18 yards of line out at standard trolling...
The Thomas Buoyant Spoon delivers an erratic, darting action that mimics a frantic baitfish, triggering aggressive strikes from trout, salmon, and other game fish. Whether cast or trolled, its versatile design performs in both deep and shallow water....
The Z-Man Billy GOAT Soft Bait is made for versatility! At 4 A 1/4 inches in length, the size and profile enable you to use it as a flipping bait, swimming grub, jig trailer, chatterbait trailer, buzzbait trailer, topwater bait, and whatever idea you...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
The Rapala X-Rap Prop is a unique topwater bait that can be fished in a variety of ways. Its long-casting design also features durable stainless steel nose and tail propellers to enhance movement and reduce noise in the water. In addition, the translucent...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
The Owner Cultiva Rip'n Minnow 65 is a hard bait with lifelike features and actions to attract bass, trout, walleye, and more! This life-like minnow lure dives to 3 - 4 feet under normal conditions and is great for targeting multiple species in shallow...
Arkie Double Eye Jig Head gives anglers a versatile presentation for crappie, perch, walleye, and bass when fishing grubs or live bait around docks, brush edges, breaklines, and current seams. The painted head with double eyes adds a baitfish-style look...
A Z-Man Slim SwimZ offers incredible softness, swimming action, and durability in a little package when the crappie bite is on. They're perfect meals for crappie, white bass, and small and largemouth bass, too. Featuring a slim body and unique paddle...
The Daiwa Salt Pro Minnow delivers lifelike swimming action that entices a variety of game fish, including striped bass, snook, and redfish. Its realistic design features detailed scale patterns and 3D eyes, while the weight transfer system improves casting...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
Wapsi Midge Flash is a finer, shorter twisted Mylar material tailored for tying the smallest flies, giving tiers the ability to add subtle flash without overwhelming delicate patterns. Perfect for midges, Griffith's Gnats, and small nymphs, this flash...