
Preferred by fisherman and fish alike, the proven Berkley PowerBait Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trail
The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The Montana Silversmiths Pearl Harmony Earring Set are what's missing in your jewelry box! These simple stud earrings are an easy choice for any occasion! The stud earrings are simple design with 1 being pearls and the other clear cubic zirc
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When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
Find your breakthroughure in the MirrOlure MirrOminnow, a secret weapon of guides on every coast! Thisure's suspending twitchbait action produces real, true-to-life movement to mimic a glass or rain minnow and consistently fool big fish.
The PK Lures Spin A Jig revolutionizes traditional jig fishing by adding a unique blade that creates flash and vibration, making it irresistible to fish. This versatile spinner jig is perfect for targeting multiple species in various conditions, including...
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The Luhr Jensen Kwikfish draws aggressive strikes from salmon and lake trout with its wide, searching action and loud internal rattle. Its fixed eyelets offer added reliability during long trolling passes and heavy fights, while the side-to-side body...
BnR Tackle Soft Beads put a realistic egg profile right in the drift lane where salmon, steelhead, and trout feed, making them a staple for bead fishing in rivers and creeks. These soft, pliable beads carry a neutral buoyancy that closely matches a natural...
Bobby Garland Stroll'R gives crappie anglers a proven soft plastic that shines during slow trolling passes along creek channels, flats, and open-water schools while still working cleanly when cast and retrieved. A durable yet soft body pairs with a curly...
Craft your next high-performance spinner or custom rig with Yakima Bait Hildebrandt Blades 3.5. Serious anglers trust these premium Colorado-style blades for their superior balance, flash, and vibration. Each blade features precision engineering, durable...
When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red
Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an
If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X B
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
Hawken AeroJig Jig Heads feature tough Gamakatsu hooks with powder painted heads. Some colors utilize UV and fluorescent dyes and pigments. These jigs will stand up to the hardships of fishing for any species of fish. Customized Gamakatsu hooks with...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
The Buckeye Lures BFS Su-Spin Blade adds irresistible flash and vibration to your finesse setups, making it a must-have for targeting bass in cold or murky waters. Designed as an underspin jig head, it features a single willow leaf blade that activates...
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Use Perfect Hatch™ Crystal Flash when you want to draw maximum attention to your fly patterns from predatorsooking for a bite. It reflects almost 3 times the amount ofight compared with that of any other flash. Crafted from a synthetic mater