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Go all in using a baitfish jig soifelike it gets highly pressured fish to consistently strike. Rebel Shiner Jig imitates natural prey with spot-on realism thanks to the amazing flexibility and floating characteristics ofIVEflex floating
The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
From jigging snapper offshore to targeting striped bass in low-light conditions, the JYG Pro Swym Paddle Tail delivers realistic action that triggers predator strikes. Its triangular body and oversized paddle tail create an erratic swimming motion that...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
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The Nomad Design Jerksquid features a realistic design that boasts wings andong arms with bulbs to create tons of fish-enticing action. Itsarge 3D eyes add to the realistic design and give fish a target. This Nomad Design bait is made wi
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
When your live bait isn't living up to your expectations, it's time to try the ultimate baitfish replicators, Berkley Gulp! Minnows. Featuring a realistic profile, Berkley Minnows have a thicker body that's great for rigging, and a split tail for incredible...
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The effectiveness of bottom-bouncer death-hook rigs on walleye is well known. Now, with the Berkley Bladed Rawler Jig, you have a jighead that's optimized for use with forward-facing sonar and specially designed, when tipped with a crawler,
Hareline Dubbin Ice Dub Shimmer Fringe gives streamer and baitfish patterns a fast, clean way to add flash and profile when trout, bass, steelhead, and saltwater species chase moving prey. This fringe features fused fiber ends that allow you to trim a...
The 1Standard Fishing Stacker Jighead features dual line ties-top for the main line and bottom for a vertical dropper line-allowing anglers to fish two jigs simultaneously, increasing catch potential. Its oversized 3D eye enhances realism, while the light...
The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an
Every Hawken Sy's UV Marabou Jig is hand-tied with six premium-grade marabou feathers and a touch of marabou flash. If you're fishing for salmon and steelhead, you probably already know that marabou jigs for trout with feather-flash are effective for...
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
"What Our Gearhead® Experts Are Saying: ""My little one rocks these on the playground and around town—they’re super sturdy and have that timeless basketball style. They’re easy to clean, grippy, and they hold up way better than most kids’ sneakers...
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Casting an easy-to-view image onive sonar, the Strike King Homing Minnow will have you perfecting your forward-facing sonar techniquesike never before to stay in the strike zone. The Homing Minnow paddle-tail swimbait boasts a versatile,
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
The Hawken Trout Trap Jig is a popular choice among anglers due to its ability to catch a range of fish with amazing color patterns and Gamakatsu hooks. These mini tube jigs weighing just 1/32 oz. are irresistible to most fish species. The little trout...
PK Lures PK Spoon triggers reaction bites when fish track falling bait and key on flash and vibration. A counter weighted system creates erratic movement on the drop, making this spoon effective for vertical jigging, casting, and controlled lifts over...
When bass slide shallow during pre-spawn or feed aggressively in the fall, a suspending jerkbait that tracks true and snaps wide draws reaction strikes, and the Bassmooch HC95 Jerkbait fills that role with a balanced, hard-cutting profile for pressured...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl N Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
"What Our Gearhead® Experts Are Saying: ""This coverall is the perfect mix of function and style. The stretch cotton fabric keeps me comfortable whether I’m working on projects or just running errands. The adjustable waist gives it a great fit, and...
The Lucky Craft Pointer Jerkbait features a revolutionary design that utilizes special brass weights, giving it a very low center of gravity. The low center balance point causes the jerkbait to wobble and vibrate when pausing the retrieve. Short twitches...