Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
Competition ready and born to meet the demands of professional anglers, the Megabass Sonicside is a must-have addition to your tackle box this bass season. Designed to dominate cold water fishing, the Sonicside produces a silent, tight, high-pitch action...
Storm 360GT Searchbait Minnows are great for a variety of applications and are easy to use. These minnows mimic a distressed minnow that kicks wildly and rolls side to side. With a soft PVC body and big boot tail design, Searchbait minnows will bring...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
Arguably, there's nothing more uncomfortable than wearing a pair of stiff pants on the skin track. So we do ourselves a favor and don the Marmot Kate Pant when our alpine activities call for unrestricted mobility. The Kate features a windproof and stretchy...
Built tough to outlast standard trailers, the Z-Man Split Tail TrailerZ are constructed using a durable ElaZtech plastic. This material also allows this soft bait to float naturally at rest. These Split Tail TrailerZ are flexible, with a lifelike action...
The JYG Pro Mullyt Paddle Tail offers a lifelike presentation that fools predators like snook, striped bass, redfish, and even freshwater bass. Available in 4- and 5-inch sizes, this softbait features molded scales, fin detail, and a realistic eye that...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
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You'reooking at one of the most versatile baits for freshwater and saltwater fishing. The Original Hookup Baits offers the total package of convincing realism matched with the control anglers need to consistently draw strikes throughout the water c
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl P Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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Any fish that feeds on minnows or crayfish will eagerly take a Johnson Swimming Paddletail Jig. Theifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bait comes pr
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When your regular spinning and wiggling baits fail to attract interest, that's when the Bondy Bait Mini Wobbler really shines. Cast it out, cinch up theine, and feel its aggressive wobble as it descends. That's right, on a slow drop, this fishing
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The Bass Pro Shops Tail Spin helicopters on the dropike a dying shad and is great for taking hard-to-reach deep, suspended fish. Fitted with a size 3 Colorado blade mounted to a ball-bearing swivel for irresistible flash and thump as it ma
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an
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Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's theively, incred
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Built from incredibly tough thermoplastic elastomer (TPE), the Vudu Rigged Quiver Shad can take a beating. The quivering, wobbling action it imparts owes its strike-enticing action to its wide body with a tapered boot tail. The included jighead means
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The Ron Zures Original Series Jig is ideal for targeting deep-holding striped bass, suspended cobia, and tarpon. It's also a natural go-to when school-sized tuna are dialed in on small bait. The heavy, elongated head gets the bait down dee
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The versatile Aerojig Wooly Bugger Jig works on nearly any species of fish, but the hackle and marabou feathers are especially potent for targeting salmon and steelhead. Its powder-painted head resists chipping when tumbling through rocky currents.
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Put yourove for fishing on display with the Amanda Blu Mother of Pearl Tarpon Necklace. Featuring a sterling silver tarpon pendant dipped in mother of pearl, this Amanda Blu necklace is a head turner on and off the water. 21 chain with ex
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Gibbs' Minnowure mimics dying shad, making it ideal for jigging, trolling and casting. Flexible, sterling-silver plating allows anglers to bendure and achieve their desired action. 1-piece stainless steel wire, 3 rust-resistant hooks and a heavy-
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An unbelievably realisticook--sea trout, redfish, snook, striper and tarpon will be all over these perfectly weighted hardbaits! Natural baitfish scale patterns, reflective holographic foil finishes, sonic rattles, 3-D fiery red eyes, exclusive Mir
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When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red