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The STORM WildEye Swim Shad is as real as it gets for matching the baitfish hatch, which is why it's become such a favorite with tournament anglers. Made with a tough yet soft plastic body over an internal head weight, this easy-to-
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Straight out of a finesse angler's dream, the Z-Man ChatterBait MicroMax™ Bladed Jig supercharges BFS tackle and other finesse applications with tournament-level performance. This scaled-down bladed jig targets selective fish f
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Ultimate finesse, balance, and precise casting weight! Rig up with our Bass Pro Shops Mean Eye Jighead, add the bait of your choice, andet its holographic eyes tempt strikes from your favorite species. Equipped with a strong wire bait keep
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The Bomber Model A Crankbait is aittle slimmer, aittle trimmer, wiggles aittle harder and faster, and dives aittle deeper than other ordinary bass-targeting crankbaits. The timeless design and unbeatable fish-catching action
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
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The Ron Zures Original Series Jig is ideal for targeting deep-holding striped bass, suspended cobia, and tarpon. It's also a natural go-to when school-sized tuna are dialed in on small bait. The heavy, elongated head gets the bait down dee
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Straight out of a finesse angler's dream, the Z-Man ChatterBait MicroMax™ Bladed Jig supercharges BFS tackle and other finesse applications with tournament-level performance. This scaled-down bladed jig targets selective fish f
The Jenko Warhead Jig Head gives predators a target to hit with inset, lifelike eyes on the rounded ball head jig that rolls off of cover easily. Jenko Fishing applies ultra premium durable paint to the round ball jig heads in a select range of colors,...
Arguably, there's nothing more uncomfortable than wearing a pair of stiff pants on the skin track. So we do ourselves a favor and don the Marmot Kate Pant when our alpine activities call for unrestricted mobility. The Kate features a windproof and stretchy...
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The effectiveness of bottom-bouncer death-hook rigs on walleye is well known. Now, with the Berkley Bladed Rawler Jig, you have a jighead that's optimized for use with forward-facing sonar and specially designed, when tipped with a crawler,
The Megabass Vision Oneten Plus 1 suspending jerkbait dives to nine feet, making it a go-to for targeting smallmouth and largemouth bass on lakes, reservoirs, and river systems where fish hold just off structure or suspended over points. Its patented...
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
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You can see Kevin VanDam's influence in every aspect of the Strike King KVD Toad Buzz. This high-action topwater bass killer has been tweaked and fine-tuned by the master himself, until its size, weight, and profile are perfect according to
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Theifelike wiggle of Ron Zures Replacement Tails coaxes any fish that can fit one in their mouth into biting. But sight isn't the only factor that will trigger fish. Each of the Ron Z tails are infused with natural fish oil for an unmis
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Tandem Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting in a bait that's uniquel
Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over - trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...
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As the water warms and bass start hunting, you need a bait that moves with purpose. The Yamamoto Baits Shinobi Grub packs a double-tail profile with a solid body and hard-kicking twin tails that thump and swim through the strike zone, pulling reactio
The Buckeye Lures Piggyback Jig Head gives forward-facing sonar anglers a compact, highly visible profile that keeps baits in the strike zone longer when targeting bass holding tight to cover or suspended in open water. The unique top-weighted head orientation...
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Paired with your favorite minnowure, the YUM Forward Facing Sonar Jighead excels at fooling suspended bass. The standard ball head with a verticaline tie gives your bait ainear presentation, while the #1 sickle hook increases your hook
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The Bomber Model A Crankbait is aittle slimmer, aittle trimmer, wiggles aittle harder and faster, and dives aittle deeper than other ordinary bass-targeting crankbaits. The timeless design and unbeatable fish-catching action
The Bay De Noc Laker Taker Spoon offers a slower trolling action that's ideal for targeting deep-holding lake trout on big water. Measuring 4 inches and weighing 3/4 oz., this spoon runs roughly 1 foot down for every 18 yards of line out at standard trolling...
The Thomas Buoyant Spoon delivers an erratic, darting action that mimics a frantic baitfish, triggering aggressive strikes from trout, salmon, and other game fish. Whether cast or trolled, its versatile design performs in both deep and shallow water....