The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular swimming...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging incredibly...
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Tailored for today's most advanced sonar techniques, the Z-Man Micro Graph ShadZ™ puts panfish specialists in total control with impeccable precision and realism. A flattened shad-style body amplifies sonar returns, while the forked tai
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A small swimbait with big potential, the Salmo Slick Shad adds great versatility to your arsenal. You can rig it on a jighead, Texas-style, or even on a dropshot setup, and it will trigger strikes at any speed, including vertical and ultra-slow prese
Charlie Brewer's 3' Grubs, equipped with a Vibra-Tail for irresistible wiggle, attract bass, walleye, sauger, and more. These soft plastic lures, designed to mimic the average baitfish size, excel in open water and dense cover, whether you're trolling,...
Anglers chasing striped bass, bluefish, or other aggressive topwater predators will appreciate the Yo-Zuri Mag Pencil's long-distance casting and explosive surface action. This 8-inch, 3 1/3-ounce floating pencil bait features a magnet bullet weight transfer...
The ACME Tackle Kastmaster series is among the most recognizable fishing lure collections ever designed, and with good reason. It's a good bet that you already know this one. ACME Kastmasters have put fish into the boat for years and everything from panfish...
Southern Pro Triple Tip Grubs feature a ribbed body combined with a triple-tipped tail. This tail design produces a fish-enticing wiggle to attract even the most finicky fish. These soft plastic baits are extremely effective when used with jigheads (sold...
Designed for finesse applications, Z-Man StreakZ does all the work for you with its unpredictable and erratic action in the water. These pot-bellied, thin-tailed soft baits incite strikes from virtually every fresh and saltwater species that swims. Featuring...
Z-Man Chatterbait Mini Max puts every effort to get on the same wavelength as the bass you're after. Z-Man's exclusive ChatterBait direct head-to-blade connection combined with a downsized hex-shaped ChatterBlade emits a subtle but potent jig vibration....
The JYG Pro Mullyt Paddle Tail offers a lifelike presentation that fools predators like snook, striped bass, redfish, and even freshwater bass. Available in 4- and 5-inch sizes, this softbait features molded scales, fin detail, and a realistic eye that...
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Turn up the volume on your jighead techniques and draw spectator bass in for the party using our XPS Rock'n Shad. An innovative winged design gives the Rock'n Shad an enticing motion, swinging back and forth to a bass friendly beat as it swi
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D.O.A.'s Swimmin' Mullet is a soft, cast-and-crankure that consistently performs when you need it most. A single hook upright on the Swimmin' Mullet allows you to get theure down in the strike zone without snagging anything but the fish.
The Z-Man Scented Jerk Shadz stands out from other soft plastic jerkbaits with its 10X Tough ElaZtech construction, durable enough for aggressive strikes in both saltwater and freshwater. Its split-tail design delivers a subtle flutter when fished weightless...
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
Z-Man Texas Eye Finesse Jig Heads feature a swinging hook-to-jighead construction that makes all the difference for the action of your soft baits. While the special pivoting jig maximizes action by letting your finesse bait swing freely, its oversized...
The Rapala X-Rap Pop combines a translucent, textured body with 3D holographic eyes and an internal long-cast mechanism to help anglers cover more water with precision. Its deep-cupped lip and thin, flat chin create sharp pops and chugs on the surface,...
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 5/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
The Umpqua Pearl-Butt Trico Spinner in sizes 20 and 22 is purpose-built for those tricky days when trout refuse anything but the most realistic presentation. The pearl butt provides a subtle trigger point, while the slim body and spent wings mimic the...
Stock up your tackle box with the Z-Man Finesse EyeZ Jig Heads this season! This jig head is designed with an oversized eye that creates a prominent target for fish! This jig head is perfectly balanced thanks to the low center of gravity and grooved Stabiltrack...
The Crappie Monster Small Fry baits are roughly two inches long in various colors with the requisite thin wispy tails that entice movement and plump, glittery bodies that attract the crappie bite. This is a best-in-class soft plastic crappie lure that...
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Deadly on saltwater species, Z-Man Scented Jerk ShadZ™ are incredibly soft and buoyant withifelike detail. Infused with 100% natural scents derived from real baitfish, Z-Man Scented Jerk ShadZ provide the smell that triggers strikes f
For extreme versatility and effectiveness on the coast, try Z-Man Scented Curly TailZ next time you're targeting flounder, fluke, seatrout, redfish, and more. Curly TailZ can also be fished in freshwater - smallmouth and walleye love gobbling them up!...
Whether you're pitching into mangroves for snook, sliding across grass flats for redfish, or probing deeper currents for flounder, the JYG Pro Shrymp Soft Bait delivers lifelike performance that predators can't ignore. Weighted to replicate a natural...