The Yakima Bait Mag Lip delivers a hard-hitting trolling option with a unique skip-beat action that holds up at speeds up to 4 mph while diving deep to target crappie, trout, walleye, salmon, and steelhead. These plugs run straight out of the box and...
"What Our Gearhead® Experts Are Saying: ""My little one rocks these on the playground and around town—they’re super sturdy and have that timeless basketball style. They’re easy to clean, grippy, and they hold up way better than most kids’ sneakers...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
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Googan Baitsunkerogs are soft plastic baits that deliver a subtle, shimmy action to attract the big fish. These worms feature brilliant colors with distinctateralines and a ribbed texture. They have a super salty taste and alluring slaunch sa
The Buckeye Lures Scope Head 3-pack gives you a few jig heads for swimbaits to exploit your forward-facing sonar advantage on bass. Buckeye Lures relied upon Elite Series pro Jacob Powroznik to design the perfect swimbait jig heads that can be used to...
Mad River Steelhead Worms (3') are a go-to bait for drift and float fishing, mimicking the movement of real worms with their soft, supple plastic construction. Their durable design makes them perfect for steelhead worm setups, whether rigged on a jig...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
"What Our Gearhead® Experts Are Saying: ""The Portola Pants are my go-to for road trips and outdoor adventures. The stretch cotton canvas keeps them comfortable for long drives, while the adjustable leg opening lets me dial in the fit. I love that they...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The Strike King Pinger Minnow - 2 1/2 in. gives crappie, bass, and walleye anglers a sonar-friendly presentation that fish can't ignore. Its unique split-tail design generates a 180-degree rolling action that shows vividly on live sonar, making it easy...
"What Our Gearhead® Experts Are Saying:""This is the jacket I grab when the forecast calls for single digits and steady snowfall. The NanoPro shell really does keep moisture out, and the 700-fill down is incredibly warm without feeling bulky. I love...
The Northland Eye-Candy Grub is a 3 inch double curly tail grub for walleye featuring Northland's Super TPE material. Although the stretching ability is impressive, the primary advantage of the Northland Fishing Tackle grub is its ability to catch a...
The Strike King Sexy Bug gives bass anglers a creature bait with a ribbed, cuffed body that triggers reaction strikes even in tough fishing conditions. Its unique profile enhances water movement, producing a distinctive falling action that mimics natural...
Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...
The Jenko Booty Shaker Swimbait targets bass, pike, and other predatory fish with a natural swimming action enhanced by lifelike eyes and a detailed scale pattern. Hand-poured from a super-soft, pliable, and environmentally friendly blend of soft plastic,...
"What Our Gearhead® Experts Are Saying:""This is the jacket I grab when the forecast calls for single digits and steady snowfall. The NanoPro shell really does keep moisture out, and the 700-fill down is incredibly warm without feeling bulky. I love...
The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...
Build bright, scale-like flash into spoon flies, zonkers, and baitfish patterns that pull strikes from trout, bass, pike, tarpon, and redfish with Wapsi Mylar Cord. This hollow, braided fly tying material throws refractive light for a reflective shimmer...
The Tiny Fluke is the smallest member of the Fluke family from Zoom. When the big bass are biting the smaller shads, the Tiny Fluke is the perfect replica of a young baitfish. Extensively used by professional anglers, this small fishing lure is the perfect...
Competition ready and born to meet the demands of professional anglers, the Megabass Sonicside is a must-have addition to your tackle box this bass season. Designed to dominate cold water fishing, the Sonicside produces a silent, tight, high-pitch action...
Storm 360GT Searchbait Minnows are great for a variety of applications and are easy to use. These minnows mimic a distressed minnow that kicks wildly and rolls side to side. With a soft PVC body and big boot tail design, Searchbait minnows will bring...
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...