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Enjoy elegance with a nod to your nature-lovingifestyle with the Amanda Blu Moose Mother of Pearl Earrings. Shepherd hooks withever backs make them a breeze to put on and ensure a secure fit, no matter what your day entails. These Amanda
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Ditch the minnow bucket! The Berkley Gulp! Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs
When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4' Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
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The Berkley SquareBull Crankbait helps you catch more fish, more often. Designed by David Fritts and the Berkley Pro Team, this premiumong-casting crankbait delivers an irresistible hunting action, with maximum flash and tail wag. Designed
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Preferred by fisherman and fish alike, the proven Berkley PowerBait Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trail
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Precision-crafted with cutting-edge foil and motion technology, the Nomad Design Spectre Minnow Foil Swimbait blurs theine between artificial andive bait. Mirage X Foil System technology captures the flicker and flash of real baitfish wi
The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
From jigging snapper offshore to targeting striped bass in low-light conditions, the JYG Pro Swym Paddle Tail delivers realistic action that triggers predator strikes. Its triangular body and oversized paddle tail create an erratic swimming motion that...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
When your live bait isn't living up to your expectations, it's time to try the ultimate baitfish replicators, Berkley Gulp! Minnows. Featuring a realistic profile, Berkley Minnows have a thicker body that's great for rigging, and a split tail for incredible...
Hareline Dubbin Ice Dub Shimmer Fringe gives streamer and baitfish patterns a fast, clean way to add flash and profile when trout, bass, steelhead, and saltwater species chase moving prey. This fringe features fused fiber ends that allow you to trim a...
The 1Standard Fishing Stacker Jighead features dual line ties-top for the main line and bottom for a vertical dropper line-allowing anglers to fish two jigs simultaneously, increasing catch potential. Its oversized 3D eye enhances realism, while the light...
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The Bass Pro Shops Go-To Swim Minnow faithfully imitates shad and other baitfish and works as a swimbait, a jig or spinnerbait trailer, or even on an umbrella rig. Boot tail enhances vibration and creates realistic swimming action. Imitates
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
Every Hawken Sy's UV Marabou Jig is hand-tied with six premium-grade marabou feathers and a touch of marabou flash. If you're fishing for salmon and steelhead, you probably already know that marabou jigs for trout with feather-flash are effective for...
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
"What Our Gearhead® Experts Are Saying: ""My little one rocks these on the playground and around town—they’re super sturdy and have that timeless basketball style. They’re easy to clean, grippy, and they hold up way better than most kids’ sneakers...
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The STORM WildEye Swim Shad is as real as it gets for matching the baitfish hatch, which is why it's become such a favorite with tournament anglers. Made with a tough yet soft plastic body over an internal head weight, this easy-to-