Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
The Mepps Syclops Spoon is a go-to lure for anglers targeting everything from panfish to trophy northern pike. Designed for unmatched versatility, this spoon excels in casting, trolling at various speeds, and even vertical jigging, making it a year-round...
The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
Wapsi Fire Tip Sili Legs are made of silicone and have a translucency and flexibility that is unmatched by conventional rubber legs. These legs feature a dual coloring for a vareity of styles and patterns. Sili Legs are great for freshwater and saltwater...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
The VMC Rattle Spoon brings sound, flash, and vibration together to trigger strikes from walleye, perch, and crappie through the ice. Its brass resonance chamber, packed with multiple beads, creates sharp, high-frequency noise that draws fish in from...
Worden's Original Flatfish lures have been catching fish for over 50 years. No matter where you are fishing, or what you are fishing for, the Flatfish will simply catch fish. These lures are not copies, they are the original Charlie Helin design. Original...
Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile - you can use them for twitching, jigging, ice fishing, dead drifting, drop-shotting, and more! Each package contains 10...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...
Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Z-Man Big Ballerz Soft Bait gives inshore anglers a 4-inch profile that mimics mullet and other coastal forage with lifelike action and standout durability. The bait's realistic shape, ball-style tail, and segmented body combine with V-shaped ridges...
The Jenko Little Mermaid Soft Bait for crappie looks and acts just like the Jenko Fishing Mermaid Jig, except downsized for times when the fish turn on to something smaller. The Little Mermaid 1.5' contains a signature blend of plastics and scent and...
The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...
Pautzke Fire Neds micro finesse jigs for trout are a remastering of the popular bass fishing technique designed to make catching trout easier. Just like in bass fishing, Fire Neds can be used in a cast & bubble set-up, jigged, twitched, float-fished,...
The VMC Tingler Spoon brings a wide, fluttering action to the ice that's deadly on walleye, perch, and crappie. Its curved body and V-shaped design create an unmatched wobble that mimics the flash and fall of a dying baitfish, triggering strikes from...
Character Lures Kraken dives with the hard-pulling action salmon and steelhead anglers expect when backtrolling plugs or flatlining through deep runs. Modeled after classic Heddon Tadpolly-style crankbaits, this east coast favorite features a wide, flat...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Umpqua Jungle Junkie in Fire Tiger, Size 4/0, brings a commanding presence to the water that's ideal for large, territorial predators. This oversized fly pushes water and moves with an erratic, wounded baitfish motion that draws immediate attention....
Spike-It Elastint Lure Dye lets you say goodbye to the frustration of dyeing non-plastisol soft plastic lures with disappointing results. This innovative fishing lure dye is specifically for non-PVC, TPE, or stretchy-type soft plastic lures. Traditional...