The Storm Rattlin' Chug Bug covers a lot of topwater water in one bait when bass, pike, and other predators start blasting baitfish near points, weed edges, riprap, and shallow flats. This 3 1/4 in., 3/8 oz. topwater lure spits, darts, and chugs with...
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Zoom's Tiny Fluke offers all the same fish-catching characteristics as the Original Fluke, in a downsized version for drop shot use. The Tiny Fluke's proven action has enticedethargic bass to strike when nothing else even made the
Built tough to outlast standard trailers, the Z-Man Split Tail TrailerZ are constructed using a durable ElaZtech plastic. This material also allows this soft bait to float naturally at rest. These Split Tail TrailerZ are flexible, with a lifelike action...
The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
When your live bait isn't living up to your expectations, it's time to try the ultimate baitfish replicators, Berkley Gulp! Minnows. Featuring a realistic profile, Berkley Minnows have a thicker body that's great for rigging, and a split tail for incredible...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl K Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
Wake up and smell the coffee when you fish with the Strike King Caffeine Shad! Constructed using Strike King's exclusive blend of ingredients, these plastic jerkbaits are incredibly salty and soft so they attract fish to your area and don't let go when...
The 1Standard Fishing Stacker Jighead features dual line ties-top for the main line and bottom for a vertical dropper line-allowing anglers to fish two jigs simultaneously, increasing catch potential. Its oversized 3D eye enhances realism, while the light...
The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...
PK Lures PK Spoon triggers reaction bites when fish track falling bait and key on flash and vibration. A counter weighted system creates erratic movement on the drop, making this spoon effective for vertical jigging, casting, and controlled lifts over...
When bass suspend on points, channel swings, and shallow-to-mid breaklines during pre-spawn and fall, a jerkbait that cuts wide and holds depth triggers reaction strikes, and the Bassmooch HC115 Jerkbait delivers that bite window with authority. Crafted...
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The Aerojig Hackle Jig features customized 1/0 Gamakatsu hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on
BnR Tackle Soft Beads put a realistic egg profile right in the drift lane where salmon, steelhead, and trout feed, making them a staple for bead fishing in rivers and creeks. These soft, pliable beads carry a neutral buoyancy that closely matches a natural...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The PK Lures Spin A Jig revolutionizes traditional jig fishing by adding a unique blade that creates flash and vibration, making it irresistible to fish. This versatile spinner jig is perfect for targeting multiple species in various conditions, including...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
The Buckeye Lures Scope Head 3-pack gives you a few jig heads for swimbaits to exploit your forward-facing sonar advantage on bass. Buckeye Lures relied upon Elite Series pro Jacob Powroznik to design the perfect swimbait jig heads that can be used to...
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Williamsonures Benthos Speed JigGlows in the dark! Its diamond shape means that this jig drops vertically at high speed, allowing you to get down to the fish you'reooking for -- even in a heavy drift! Detailed painted fish attracts attention and
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The Berkley SquareBull Crankbait helps you catch more fish, more often. Designed by David Fritts and the Berkley Pro Team, this premiumong-casting crankbait delivers an irresistible hunting action, with maximum flash and tail wag. Designed