Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
Eppinger Original Dardevle Spoons are the most popular all-around fishing lure of all time. For over a century, the Dardevle has been the standard by which all other casting spoons are judged. Cast or trolled, the unique wiggling-and-wobbling action of...
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The YUM Houdini Shad™ is a versatile soft plastic jerkbait effective onargemouth and smallmouth bass inakes and rivers throughout the U.S. It darts with an erratic, panicky action, then dies on the pause with a slow, come hither drift. A f
If you're targeting big inshore or offshore predators on the surface, the Yo-Zuri Mag Popper is the top water popper lure you need. Its massive cupped face pushes water aggressively, making it deadly for stop-and-go retrieves, fast popping, or a twitch-pause...
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging incredibly...
The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular swimming...
The Z-Man Big Ballerz Soft Bait gives inshore anglers a 4-inch profile that mimics mullet and other coastal forage with lifelike action and standout durability. The bait's realistic shape, ball-style tail, and segmented body combine with V-shaped ridges...
The YUM FF Sonar Minnow, developed with pro angler Jason Christie, makes the most of your forward-facing sonar technology! With its understated but realistic baitfish quiver, the YUM Bait Co. soft plastic bait works best in clear water to attract bass....
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The perfect inshore body, deadly on all coasts. The Z-Man Scented Curly TailZ features a juicy pot-bellied baitfish profile with a thin, highly active curly tail; infused with 100% natural Pro Cure baitfish scent, it's more than any fluke,
The Jenko Tremor Shad targets bass, walleye, and other predatory fish with a hand-poured soft plastic body that's super soft and pliable, delivering an unmatched swimming action. Its pintail design and split belly allow for perfectly weedless rigging,...
The Acme Tackle Phoebe is a legendary metal spinning lure built for versatility in both freshwater and saltwater. Its unique hydrodynamic curvature produces an enticing spinning and wobbling action, perfectly imitating a plump, full-bodied baitfish. The...
The Gitzit Fat Tube delivers a thicker body profile that helps anglers present a larger target when flipping, dragging, or hopping structure for bass. Its dense construction holds up to repeated casts and big hooksets, making it ideal for fishing around...
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
Put a Megabass SV-3 Spinnerbait into your hands and you'll hold 33 years of baitfish-head spinnerbait design and innovation that was developed for top-level pros competing in the most challenging tournaments. This double willow masterpiece can now be...
The Z-Man StreakZ Curly TailZ features a rugged, fat minnow body with a curly tail. That curly tail creates a distinctive swimming movement that drives fish crazy! This bait can be fished in a broad manner of ways, making it a valuable and flexible bait...
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Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes. Premiu
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Featuring a holographicaser tape, the P-Lineaser Minnow Jig delivers incredible realism with tons of flash. This freshwater and saltwater jig boasts an oblong shape with sharp cuts on the sides to deliver an erratic action that's perfect
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With its versatile dual-action design, the Creme Spoiler Spin compels fish to bite when otherures fall short. The detachable spinner arm flashes a blade throughout the water column, at almost any speed, attracting game fish in all waters, while the
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Justike a distressed minnow attempting to flee, the MACH Skooler swims with an erratic motion deceiving predator fish who instantly fall for the bait's realistic unpredictability. Each of these finesse-sized soft jerkbaits come packed with
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The original square-bill crankbait, the Cotton Cordell Big O remains as deadly today as when it started the whole bass-crankin', cover-knockin', reaction-bite revolution. More than a million Big O crankbaits sold in the first year s
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With its versatile dual-action design, the Creme Spoiler Spin compels fish to bite when otherures fall short. The detachable spinner arm flashes a blade throughout the water column, at almost any speed, attracting game fish in all waters, while the
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Popping, gurgling, and splashing, the Yo-Zuri 3D Inshore Popper displaces water during every retrieve. Its appearance mimics a frightened and desperate baitfish – an easy meal for any saltwater gamefish. Its extra-wide mouth pushes a bunch of wa
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The injection-molded JYG PRO Fishing Swym Jighead delivers a consistent design and robust build. Featuring a BKK hook, this jighead is built to rig seamlessly with the Swym jig (not included). A ribbed shank ensures your plastic stays put, a