Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
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The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get thoseunkers' attention. Designed and appr
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The Yakima Bait Maxi Jig is a pulsating maribou/Flashabou steelhead jig with an Owner 2X pre-sharpened hook. Itsil' Corky colored head and durable urethane UV finish adds fish-tempting appeal. Clean eyelet makes tying eas
The Kalin's Sizmic Jerk Minnow is the master of imitation, featuring lifelike actions and movement with an accurate baitfish profile. Attractive to any hungry fish looking for prey, this easy-to-use and versatile bait can be used in almost any fishing...
PK Lures PK Spoon triggers reaction bites when fish track falling bait and key on flash and vibration. A counter weighted system creates erratic movement on the drop, making this spoon effective for vertical jigging, casting, and controlled lifts over...
When your live bait isn't living up to your expectations, it's time to try the ultimate baitfish replicators, Berkley Gulp! Minnows. Featuring a realistic profile, Berkley Minnows have a thicker body that's great for rigging, and a split tail for incredible...
Grab the time-tested crankbait walleye anglers trust for pulling trophies from deep structure with the Bandit Walleye Deep Diver, a slender minnow trolling jerkbait that dives fast and tracks true for walleye, zander, and other predators cruising 20-27...
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Googan Baits Bandito Bugs are soft plastic baits that delivers fish-enticing action. These Googan Baits bugures have elongated claws, creepy pinchers, and a ribbed body that fish won'tet go, plus a V ridge that delivers the extra wiggle needed to
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The Bass Pro Shops Tail Spin helicopters on the dropike a dying shad and is great for taking hard-to-reach deep, suspended fish. Fitted with a size 3 Colorado blade mounted to a ball-bearing swivel for irresistible flash and thump as it ma
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Theifelike wiggle of Ron Zures Replacement Tails coaxes any fish that can fit one in their mouth into biting. But sight isn't the only factor that will trigger fish. Each of the Ron Z tails are infused with natural fish oil for an unmis
PK Lures PK Spoon triggers reaction bites when fish track falling bait and key on flash and vibration. A counter weighted system creates erratic movement on the drop, making this spoon effective for vertical jigging, casting, and controlled lifts over...
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
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A proven fish catcher using a variety of methods, Kalin'sunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using v
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Tough and dependable, the Ned's Bait Box Mega Tube measures a full 6.5 and is perfect for bouncing or slow-trolling on a jighead or behind aake troll. Machine-injected for uniform strength and thickness, this quality soft plastic tube consistently
The Mr. Crappie Sugar Glider 1.5' has a shad pole style body, which is Mr. Crappie's signature design. However, what makes these crappie soft plastic baits unique are their wings. These wings allow the crappie plastic baits to flutter and glide underwater,...
The Strike King 3X Z-Too Soft Jerkbait is 5 inches, smaller than a standard one and floats higher, making it more flexible and giving it a killer shimmy. These Strike King jerkbaits are extremely durable and can withstand being pulled, nipped, and chomped...
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The Aerojig Hackle Jig features customized 1/0 Gamakatsu hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on
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The most versatile soft plastic in theirineup, Googan Baitsove Grub features dual Blazin' Worm-style tails that pump through the water with wickedeg-kicking action. You pick the rig – spinnerbaits, buzzbaits, jigs – and the
The Epic Baits Punch Skirt helps anglers target bass in heavy grass, mats, and thick cover by giving flipping baits a larger, more appealing profile. Featuring a durable silicone core, each skirt is built with premium silicone skirting material that flows...
The X Zone Lures X-Tube packs a heavy salt load and versatile action that makes it a reliable go-to for both shallow and deep presentations. Rig it Texas style to skip under docks, punch through mats, or flip along grass edges when targeting pressured...
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
"What Our Gearhead® Experts Are Saying: ""My little one rocks these on the playground and around town—they’re super sturdy and have that timeless basketball style. They’re easy to clean, grippy, and they hold up way better than most kids’ sneakers...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The Rebel Jumpin' Minnow is a topwater lure that delivers a proven walk-the-dog action, making it a staple for anglers targeting surface-feeding predators like bass, stripers, and redfish. Its slender, minnow-shaped body glides side-to-side across the...
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