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Ditch the minnow bucket! The Berkley Gulp! Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
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Popping, gurgling, and splashing, the Yo-Zuri 3D Inshore Popper displaces water during every retrieve. Its appearance mimics a frightened and desperate baitfish – an easy meal for any saltwater gamefish. Its extra-wide mouth pushes a bunch of wa
When your live bait isn't living up to your expectations, it's time to try the ultimate baitfish replicators, Berkley Gulp! Minnows. Featuring a realistic profile, Berkley Minnows have a thicker body that's great for rigging, and a split tail for incredible...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
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With itsifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expan
As sleek as it is secure, the Kuat Grip 4 Ski Rack brings the whole team's skis up to the hill in style without crowding up your less-than-spacious sedan. Right out of the box, the Grip 4 installs quickly and easily to your roof via the Flip Mount system,...
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Williamsonures Benthos Speed JigGlows in the dark! Its diamond shape means that this jig drops vertically at high speed, allowing you to get down to the fish you'reooking for -- even in a heavy drift! Detailed painted fish attracts attention and
The 1Standard Fishing Stacker Jighead features dual line ties-top for the main line and bottom for a vertical dropper line-allowing anglers to fish two jigs simultaneously, increasing catch potential. Its oversized 3D eye enhances realism, while the light...
The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
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Turn calm water into chaos with the Yo-Zuri Pro Series Popper, a true go-to when explosive strikes from boss bass top the agenda. This topwater bait throws a sharp popping report and wide splash that mirrors distressed forage at the surface.
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Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crank
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Ditch the minnow bucket! The Berkley Gulp! Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs
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Whether fishing inshore or offshore, the Yo-Zuri Mag Pencil Floatingure is aarge topwater that's perfect for targeting big fish. This pencilure has a walk-the-dog style action you hardly have to work for, delivering a horizontal posture in the
The Hawken Trout Trap Jig is a popular choice among anglers due to its ability to catch a range of fish with amazing color patterns and Gamakatsu hooks. These mini tube jigs weighing just 1/32 oz. are irresistible to most fish species. The little trout...
PK Lures PK Spoon triggers reaction bites when fish track falling bait and key on flash and vibration. A counter weighted system creates erratic movement on the drop, making this spoon effective for vertical jigging, casting, and controlled lifts over...
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Cast an irresistible spell on wary fish with the Vudu Shrimp. Perfect for fishing under a popping cork, thisifelike weighted delicacy delivers exceptional tail action with even the slightest movement. Durable plastic construction features a Kevlar&
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SPRO Sashimmy Swimmer unleashes an ultrarealistic swimming motion convincing even the most keen-eyed bass to commit. Elite Series professional angler Bryan New designed this triple-jointed swimbait with 4 hard-plastic sections that swim in a
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl I Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
Chocklett's Filler Flash fills the flashy void in any pattern. Great for feather Gamechangers.
When bass slide shallow during pre-spawn or feed aggressively in the fall, a suspending jerkbait that tracks true and snaps wide draws reaction strikes, and the Bassmooch HC95 Jerkbait fills that role with a balanced, hard-cutting profile for pressured...