The Megabass Magdraft Swimbait is a sure way to land some big fish. Inside, Megabass Swimbaits wrap around a harness that prevents tears to the soft plastic swimbait body, plus an internal magnet hides the unnatural profile of the underbelly treble hook....
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...
For targeting redfish, speckled trout, and snook in shallow grass flats and calm backwaters, the Yo-Zuri 3D Inshore Surface Minnow delivers a shallow-running, rolling action that triggers strikes in clear water. This 3 1/2 in., 3/8 oz. floating bait swims...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
The Yo-Zuri 3D Inshore Pencil Popper (5 3/8 in.) is a back bay style pencil popper built for explosive topwater strikes. Its cupped mouth spits water, the single-knock rattle draws fish in, and the rear-weighted design ensures long, accurate casts. Featuring...
The Zoom Split Tail Trailer features a slender body with narrow twin tails for simulating the motion of live bait. This trailer is ideal for tough situations when you need a bulky meal to tempt fish. Pair the Split Tail with a spinnerbait, buzzbait, or...
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The super-sized Zoom Magnum Super Fluke is part of the most popular soft jerkbait ever produced. Its extra-plump baitfish profile and split-tail design combine to drive fish crazy, and the added size and weight allow for maximum cas
The Duckett Fishing Sway Minnow is your key to fooling even the most cautious bass with its innovative Soratobu Wing Technology. This 4.5-inch and 3.75-inch finesse bait mimics the subtle movements of an injured minnow, creating a lifelike rocking and...
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Our Bass Pro Shops Cajun Critters™ are designed to resemble crickets, grasshoppers or crawdads. However you see them, theseittle 2'' Cajun Critter grubs goike the dickens and catch bream, crappie and bassike crazy. Pulsating tails work har
When targeting smallmouth and largemouth in clear water or pressured conditions, the Yo-Zuri 3DB 110 Deep Jerkbait produces aggressive reaction strikes with its suspending action and flash-heavy profile. This 4 3/8 in., 9/16 oz. bait dives 3-5 ft. and...
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There's nothing sneaky about the way these Bandit 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, wit
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
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The world's most popular soft jerkbait now sports a high-action swimming paddle tail. The Zoom Swimmin' Super Fluke™ is a true swimmer and is recommended for schooling bass or as a search tool that's handy forocating fish. For schooli
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...
The Saltwater Assassin Artemis Shad Swimbait delivers a full 5 in. baitfish profile that moves serious water for redfish, speckled trout, snook, and tarpon in coastal bays and nearshore structure. A solid shad body creates a natural silhouette that tracks...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
The Z-Man SlingBladeZ Colorado/Willow Spinnerbait is a premium bass fishing lure for pro anglers and weekend warrior tourney regulars without the premium price tag. The Willow Colorado model from the Z-Man SlingBladeZ spinnerbait series stands out with...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
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Sometimes you need to downsize your creature bait to upsize your catch. The Rapala CrushCity™ Customs HedgeHog proves up to the challenge, packing powerful attraction into a smaller profile. Curly tail appendages flutter enticingly at e
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...