Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
Pearl Chenille is strong and dense. It is made of pearl mylar and similar to Estaz.
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The Megabass Vision Oneten Jr. Jerkbait, scaled-down in size from the original, improves upon the dynamic actions you know and love! Along with snack-sized irresistible darting action, retrieving the Oneten Jr. jerk slowly will generate a high pitch rolling...
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Rapala CrushCity™ Customs The Jerk elevates the fork-tail jerk minnow concept to new heights withifelike detailing and a quivering tail that responds to even the slightest current or twitch of the rod. A compact body shape creates a n
Addicted Fishing Soft Beads, manufactured by Mad River Manufacturing, give salmon and steelhead anglers a lifelike presentation that holds up to repeated casts and hard strikes. Made from durable soft plastic, these beads mimic the natural look and feel...
"What Our Gearhead® Experts Are Saying: ""I’ve been wearing the Basin 7in Shorts on all my local hikes this season. They’re super breathable, dry quickly with FlashDry™, and the thigh zip pocket keeps my phone secure without bouncing around.""...
Berkley PowerBait MaxScent Stank-Bug gives finesse-minded bass anglers a compact craw-style option when pressured fish demand smaller profiles around docks, laydowns, and rock transitions. At 3.5 in., the body stays subtle while the easy-to-activate claws...
Even when rainy weather comes knocking, your little girl will still insist on playing outside; with the Columbia Switchback II Jacket, this won't be a problem. Featuring a waterproof shell, full-zip design, and elastic cuffs, water splashes right off...
Charlie Brewer's Crappie Slider Grubs put fish in the boat when crappie suspend around brush, docks, and basin edges and panfish key on small forage. The 1-inch profile matches the hatch for pressured fish, while soft, colorful bodies produce a slow-falling...
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib
"What Our Gearhead® Experts Are Saying:""I reach for these more than any other pant I own—they’re light, they breathe well, and they never feel restrictive. I wear them on morning hikes, long drives, and lazy Sundays, and they somehow work for all...
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An all-time favorite due to its uncanny effectiveness, the Blue Fox Classic Vibrax Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
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Don'tet dirty water spoil your day's fishing. Berkley Clickin' Frittside™ Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track withocator-beacon precision in t
The Zoom Swimming Super Fluke Jr. is the perfect baitfish imitator for catching a wide range of fish. Cherished by anglers across the globe, you can fish this soft bait with the traditional swoop and glide motion, or wind it steadily to feel it pulse...
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With their wide-gap, chemically sharpened, black nickel hook and durable finish, the Strike King Squadron Swimbait Jigheads are ideal for internal or external use on all hollow-body swimbaits, grubs and swimming tail baits. Wide-gap, chemically shar
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
"What Our Gearhead® Experts Are Saying: ""I use the Sunriser Hoodie on early trail runs and long days outside—it’s super breathable and dries fast. The FlashDry tech really works, and I like the extra sun coverage without feeling hot or weighed down.""...
"What Our Gearhead® Experts Are Saying:""I wear the Ahi every time I’m out fishing or paddling. It dries super fast, grips slick surfaces well, and doesn’t hold any water weight. Plus, it’s comfy enough to wear barefoot all day—and actually feels...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...