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Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley Gulp! Alive! Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason fo
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
"What Our Gearhead® Experts Are Saying:""I love the Strollbridge Hooded Vest for chilly days when I don’t want a full jacket. The down insulation is super warm, and the hood plus waist cinch make it easy to keep the cold out. It’s become my favorite...
Addicted Fishing Soft Beads, manufactured by Mad River Manufacturing, give salmon and steelhead anglers a lifelike presentation that holds up to repeated casts and hard strikes. Made from durable soft plastic, these beads mimic the natural look and feel...
Bobby Garland Live Roam'R gives crappie anglers a sleek, 1.75-inch minnow imitation that excels when targeting roaming fish in open water with forward-facing sonar. The streamlined profile tracks cleanly and maintains a tight, natural swim during cast-and-retrieve,...
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Target free-roaming crappie better than ever fishing the innovative Bobby Garlandive Roam'R soft bait. Precisely designed to optimize the effectiveness of forward-facing sonar technology, this realistic minnow imitation features a streamli
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
Hit midrange water with hard twitches and extended casts using the Yo-Zuri Pro 110 Jerkbait, a 1/2 oz. slow-floating lure that targets smallmouth and largemouth bass in the 5-7 ft. zone. The tungsten X magnet weight transfer system shifts during the cast...
"What Our Gearhead® Experts Are Saying: ""I use the Sunriser Hoodie on early trail runs and long days outside—it’s super breathable and dries fast. The FlashDry tech really works, and I like the extra sun coverage without feeling hot or weighed down.""...
A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5' long with claws that provide tight-kicking action. The CrushCity crawfish bait...
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
"What Our Gearhead® Experts Are Saying:""I wear these nonstop once the weather warms up—gym sessions, hikes, yard work, travel days, you name it. The fabric is super light and dries fast, and the elastic waistband never digs in. They feel like athletic...
The Megabass Magdraft Swimbait is a sure way to land some big fish. Inside, Megabass Swimbaits wrap around a harness that prevents tears to the soft plastic swimbait body, plus an internal magnet hides the unnatural profile of the underbelly treble hook....
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...
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Our Bass Pro Shops Cajun Critters™ are designed to resemble crickets, grasshoppers or crawdads. However you see them, theseittle 2'' Cajun Critter grubs goike the dickens and catch bream, crappie and bassike crazy. Pulsating tails work har
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
For targeting redfish, speckled trout, and snook in shallow grass flats and calm backwaters, the Yo-Zuri 3D Inshore Surface Minnow delivers a shallow-running, rolling action that triggers strikes in clear water. This 3 1/2 in., 3/8 oz. floating bait swims...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
"What Our Gearhead® Experts Are Saying:""I wear the Ahi every time I’m out fishing or paddling. It dries super fast, grips slick surfaces well, and doesn’t hold any water weight. Plus, it’s comfy enough to wear barefoot all day—and actually feels...
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Double Willow Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting
"What Our Gearhead® Experts Are Saying:""I reach for these more than any other pant I own—they’re light, they breathe well, and they never feel restrictive. I wear them on morning hikes, long drives, and lazy Sundays, and they somehow work for all...
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When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and salm
The Zoom Split Tail Trailer features a slender body with narrow twin tails for simulating the motion of live bait. This trailer is ideal for tough situations when you need a bulky meal to tempt fish. Pair the Split Tail with a spinnerbait, buzzbait, or...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...