A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
The Zoom Fat Albert Curly Tail is just the right size to provide enough movement in the water to attract fish far and near. This bait combines a segmented, short, soft body with a slender, ribbon-style tail that moves back and forth, offering a great...
Cast out and land bites with the realistic look and feel of the Storm Wildeye Curl Tail Minnow. These powerful minnows come armed and ready with VMC needle-point hooks to ensure you set the hook with ease. The Storm Wildeye Curl Tail Minnow offers extraordinary...
The Duckett Fishing Sway Minnow is your key to fooling even the most cautious bass with its innovative Soratobu Wing Technology. This 4.5-inch and 3.75-inch finesse bait mimics the subtle movements of an injured minnow, creating a lifelike rocking and...
Big Bite Baits Slab Tube puts a tougher, more active profile in front of big slab crappies holding in current, around brush, or suspended off structure. This 1.75 in. solid-body tube bait pairs a ribbed, ringed body with a tube-style tail that flows naturally...
The Owner Cultiva Mira Shad is compact, but effective, with lifelike features that are extremely deadly for trout, bass, walleye, and more. Each lure is equipped with two #10 Owner Stinger-36 Super Needle Point treble hooks, realistic eyes, chattering...
The Berkley Money Badger Crankbait doesn't care how you fish it. Whether casting for bass or trolling for walleye, the Berkley Money Badger lure attracts each! Compact and aggressive, the balsa-style Berkley Fishing hybrid baitfish-crayfish design is...
The Zoom Winged Fluke combines a lifelike swimming motion with wing-like appendages that slow the fall, making it ideal for forward-facing sonar techniques. This design lets you fish it effectively in the middle of the water column as a hover-strolling...
Action describes the Storm Largo Shad Soft Swimbait and its paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls. Agitate that bass into striking in reaction to an enticingly slow body...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The Rapala CrushCity Mooch Minnow combines the subtle glide of a minnow-style bait with the versatility of a swimbait, making it a favorite for finesse anglers. Whether rigged on a jig head or drop shot, this bait's floating TPE material mimics small...
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
Put a Berkley PowerBait MaxScent Tube on your hook if you want to become an absolute Smallmouth smasher. This is an upgrade over an already-proven bait. Berkeley's Maxscent material has an ultra-realistic texture that is perfect for your finesse presentations....
These 10" brushes are ready to use on your favorite shrimp and streamer patterns. Originally developed to use on shrimp patterns to imitate the grass shrimp in Long Island Sound and then a few years later Enrico Puglisi incorporated it into the brushes...
The ATX Lure Company Wicked Shad lures are where quality meets durability, and less rigging means more catching. The ATX lure has three sizes varieties that allow you to fine-tune your shad jig presentation to the fish you target, and a pretty extensive...
The Keitech Shad Impact is the ultimate baitfish imitator. Keitech utilizes different weighted plastics to create a soft bait that maintains a horizontal swimming position while producing a natural rolling action that mimics a wounded baitfish. The top...
The Big Bite Baits Spotlight Minnow gives anglers a sonar-specific bait with precise tail movement and enhanced visibility for targeting suspended fish like largemouth, smallmouth, and spotted bass. Its hollow body adds bulk without weight, keeping it...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
Hareline Dubbin Ice Dub Shimmer Fringe gives streamer and baitfish patterns a fast, clean way to add flash and profile when trout, bass, steelhead, and saltwater species chase moving prey. This fringe features fused fiber ends that allow you to trim a...
Crappie, bluegill, and perch anglers looking for an edge in finesse presentations will appreciate the lifelike action of the Baitfuel NanoShad Soft Bait. At 2 inches long, this compact soft plastic mimics a small shad and excels when fish are pressured...
The Z-Man SlingBladeZ Double Willow Spinnerbait is an excellent bass fishing lure for both professional anglers and weekend warriors, without the high price tag. The Double Willow model from the Z-Man SlingBladeZ spinnerbait series stands out with its...
The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...
When bass bury deep in pads, duckweed, and shoreline slop, the Warrior Baits Buzz Frawg skims across the surface and calls them out with churning commotion they cannot ignore. A realistic frog body profile matches the natural forage largemouth target...
Anglers working topwater for bass, stripers, or inshore species will find the Yo-Zuri 3DB Pencil Popper delivers aggressive surface action with precise control. Measuring 4 3/8 in. and weighing 1/2 oz., this floating bait walks easily and throws water...