The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
When targeting smallmouth and largemouth in clear water or pressured conditions, the Yo-Zuri 3DB 110 Deep Jerkbait produces aggressive reaction strikes with its suspending action and flash-heavy profile. This 4 3/8 in., 9/16 oz. bait dives 3-5 ft. and...
The Megabass Vision Oneten Jr. Jerkbait, scaled-down in size from the original, improves upon the dynamic actions you know and love! Along with snack-sized irresistible darting action, retrieving the Oneten Jr. jerk slowly will generate a high pitch rolling...
Bobby Garland crappie baits like the Slab Slay'R trigger aggressive strikes with lifelike action and versatility in 2-inch and 3-inch sizes. These soft plastic crappie lures quiver naturally with the slightest movement, featuring a solid body and a thin...
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
"What Our Gearhead® Experts Are Saying:""I have been skiing with the Kira Poles all season on everything from groomed groomers to variable off-piste, and the new Slash grip feels secure and natural in the hand all day. The 70mm All Mountain basket floats...
The Rapala Rippin' Rap Crankbait delivers hard vibration and sound that draw strikes from bass, walleye, and pike across open water or under the ice. Its thin, tall body and lipless profile create a rapid, vibrating action that can be cranked, ripped,...
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Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Shrimp actually
The Northland Eye-Candy Paddle Shad features a boot tail that swims, wiggles, and kicks. The Eye-Candy soft plastics revolutionize how anglers fish for walleyes. The durability of Northland Eye-Candy material aside, the Paddle Shad kicks into lifelike...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
Addicted Fishing Soft Beads, manufactured by Mad River Manufacturing, give salmon and steelhead anglers a lifelike presentation that holds up to repeated casts and hard strikes. Made from durable soft plastic, these beads mimic the natural look and feel...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
"What Our Gearhead® Experts Are Saying: ""I like these shorts for days when I’m bouncing between hikes, workouts, and casual wear. The built-in liner keeps everything comfortable without feeling restrictive, and the fabric dries quickly once I start...
"What Our Gearhead® Experts Are Saying:""I have been recommending the Koko Ski Poles to skiers looking for a dependable everyday setup that does not break the bank or require any fuss. The 5083 aluminum shaft feels solid and consistent underhand, and...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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Effective on nearly all game fish, the Point Wilson Candlefish Plug can be trolled with or without flashers. Spinning action imitates a wounded baitfish for fish-attracting motion. Fully rigged witheader, swivel and hook. Effective on nearly all
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The Strike King Speckled Trout Magic makes more fish magically appear in yourive well. Crafted with an irresistible glass minnow body and underspin design, complete with a needlepoint hook, the Strike King Speckled Trout Magic just might be the per
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...
"What Our Gearhead® Experts Are Saying:""I’ve worn these on everything from storm days to spring laps. They’re warm without being bulky, and the venting is genuinely effective on warmer afternoons. The adjustable waist is a big help for dialing fit...
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Find your breakthroughure in the MirrOlure MirrOminnow, a secret weapon of guides on every coast! Thisure's suspending twitchbait action produces real, true-to-life movement to mimic a glass or rain minnow and consistently fool big fish.
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Get ready for some rod-bending action with theunkerhunt Hive Micro Relic! Ultra Durable Soft Plastic (UDSP) construction is more than a match for any predator, yet it remains super soft, stretchable, and buoyant for an enticingly real pres
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Improve your odds of hooking up with a record crappie with the Bass Pro Shops Magnum Squirt. The Magnum Squirt's up-sized body offers the same fish-catchin' features as our Squirmin' Squirt: a hollow body and fine undulating tentacles dart a