The 2-inch ATX Baby Shad brings crappie anglers the finesse to lure in even the wariest fish. This soft plastic crappie bait, built for durability with a lifelike shad profile, glides naturally in the water to tempt crappie to strike. Whether you're jigging...
When predators don't come within range, the Yo-Zuri Surface Cruiser gets you there. This long-distance pencil popper lure reaches fish others can't, giving you the edge when targeting striped bass, bluefish, jack crevalle, and roosterfish inshore - or...
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Unleash the power of our versatile Offshore Angler™ Swirl Tail™ Grub and enjoy a full day of catching. Designed with a durable ribbed body and an enticing swirl tail that never stops moving, this dynamic swimmer has what it takes to draw st
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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Outstanding for panfish and walleye, the Berkley Gulp! Minnow Grub smellsike a meal and fishesike a dream. Effective on jigs and on drop-shot rigs, the Gulp Minnow Grub's streamlined wriggling tails irresistibly mimic the swimmi
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The RonZ Z-Fin Original Rigged Paddletail deliversifelike details and action to put more fish in your boat. Detailsikeateralines, fins, andarge 3D eyes on the jighead combine to make this jig a must-have for serious anglers. This s
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Send the Big Bite Baits Suicide Shad Swimbait out on fish-catching missions and put the realistic details and swimming motion to work at the end of yourine. The tail tracks true at a variety of retrieve speeds and features a forked design
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
The Berkley Money Badger Crankbait doesn't care how you fish it. Whether casting for bass or trolling for walleye, the Berkley Money Badger lure attracts each! Compact and aggressive, the balsa-style Berkley Fishing hybrid baitfish-crayfish design is...
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From the first cast, you'll notice that the Storm Arashi Cover Pop topwater bait is different. It's definitely a surface chugger, but the combination of its aerodynamic body and weighted tail send it flying further downrange, only to quietlyand tai
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Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible,ifelike wobble. These durable Bass Slider Grubs will hold up even after several c
When targeting smallmouth and largemouth in clear water or pressured conditions, the Yo-Zuri 3DB 110 Deep Jerkbait produces aggressive reaction strikes with its suspending action and flash-heavy profile. This 4 3/8 in., 9/16 oz. bait dives 3-5 ft. and...
The ATX Tungsten Jig Heads deliver high performance with their compact, dense tungsten construction, enhancing sensitivity and control for a precise presentation. Crafted with Mustad 2X Steelhead J hooks, each jig head provides secure hooksets, while...
The Z-Man SlingBladeZ Colorado/Willow Spinnerbait is a premium bass fishing lure for pro anglers and weekend warrior tourney regulars without the premium price tag. The Willow Colorado model from the Z-Man SlingBladeZ spinnerbait series stands out with...
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Whether you're around town or headed up the mountain, The North Face THERMOBALL™ Jacket ensures comfortable exploring! Wind-resistant WINDWALL™ fabric shelters you from warmth-stealing gusts, while a durable water-repellent (DWR) f
"What Our Gearhead® Experts Are Saying: ""I like these shorts for days when I’m bouncing between hikes, workouts, and casual wear. The built-in liner keeps everything comfortable without feeling restrictive, and the fabric dries quickly once I start...
"What Our Gearhead® Experts Are Saying:""This polo is my favorite for active days that call for a polished look. The wicking fabric keeps me cool and dry, and the recycled materials add an earth-friendly touch. It's a perfect balance of performance and...
No contest ring. No gimmicks. No compromising. It?s just pure, raw, balls-to-the-wall, don?t tell your mother, most powerful, non-nuclear duck calling machine on the planet. Modeled after the super nasty Short Barrel but with a much more aggressive calling...
SemperFli Micro Glint Nymph Tinsel is a versatile fly-tying thread that adds a distinctive sparkle to your fly-fishing patterns. The fine, multi-strand, iridescent, and metallic thread is available in a range of iridescent and solid colors. Use it to...
The X Zone Lures Pro Series Adrenaline Craw stands out with its high-definition claws and intricately detailed body, closely resembling the natural appearance and movement of a live crawfish. When stationary, its claws float upwards, mimicking a defensive...
The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...
"What Our Gearhead® Experts Are Saying:""This half-zip is my go-to for long hikes and high-output adventures. The Omni-WICK tech keeps sweat in check, while UPF 50 protection shields me from the sun. It’s lightweight, breathable, and the thumbholes...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
A War Eagle Skirt Replacement brings your favorite old spinnerbaits back to life with several popular War Eagle custom skirt colors! You can dress any spinnerbait, buzzbait, or bladed jig in War Eagle replacement skirts. The versatile skirt colors have...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...