The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
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Now you can fish Strike King's KVD Pro-Model Tube, the same finesse bait that helped make Kevin VanDam the 2001 Bassmaster Classic winner! Salt-impregnated toure the big ones, these durable, tournament-proven tubes are perfect forightine and sp
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Anglers who demand flexibility, realism, and results will find the Nomad Design Wingman Foil Swimbait a game-changing choice. Designed with a split-style tail, the Wingman offers fully adjustable action. Subtle twitches or aggressive, errati
The ATX Tungsten Jig Heads deliver high performance with their compact, dense tungsten construction, enhancing sensitivity and control for a precise presentation. Crafted with Mustad 2X Steelhead J hooks, each jig head provides secure hooksets, while...
"What Our Gearhead® Experts Are Saying:""I reach for these more than any other pant I own—they’re light, they breathe well, and they never feel restrictive. I wear them on morning hikes, long drives, and lazy Sundays, and they somehow work for all...
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
The Z-Man SlingBladeZ Colorado/Willow Spinnerbait is a premium bass fishing lure for pro anglers and weekend warrior tourney regulars without the premium price tag. The Willow Colorado model from the Z-Man SlingBladeZ spinnerbait series stands out with...
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Many tournament-winning crappie anglers credit Charlie Brewer's Crappie Slider Grub as the main reason for their success. The chunky ribbed body, vibrant colors, and miniature paddle tail offer theook and action needed to persuade big slabs to take
The Big Bite Baits Spotlight Minnow gives anglers a sonar-specific bait with precise tail movement and enhanced visibility for targeting suspended fish like largemouth, smallmouth, and spotted bass. Its hollow body adds bulk without weight, keeping it...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
"What Our Gearhead® Experts Are Saying:""This is the layer I grab when I want something light, warm, and low-maintenance. THERMOBALL™ insulation keeps me warm even if it’s damp out, and it packs into its own pocket for easy stashing. I’ve used...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
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The incredibly versatile UltraVibe Speed Craw from Zoom can be effectively fished alone on a Carolina rig or rigged as a trailer on your favorite flippin' jig. The Speed Craw's high-action tentacles flutter tantalizingly on the fall
Panfish and crappie anglers looking to trigger reaction bites will find the BaitFuel NanoVibe Soft Bait effective for both casting and slow trolling presentations. Its ribbed body releases micro vibrations through the water column, while the V-cut tail...
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
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The Strike King Salted Tumbleweed brings an entirely new profile to yourineup, perfect for pressured fisheries where originality pays off. Featuring a unique 12-sided dice shape and an advanced skirt made from air-trapped silicone strands,
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Luminous beauty meetsife in motion with the Howard's Narelle™ Waterproof Pearl Stud Earrings, an elegant accessory pairing timeless glow and a modern, worry-free finish. These elegant, featherlight studs with stainless steel posts sho
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
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As versatile as it gets for soft-plastic topwater baits, the Strike King Rage Buzz Minnow has a knack for drawing dynamic strikes from pressured bass. The Rage Buzz Minnow's massive, curled tail with water-scooping Rage Tail technology unlea
"What Our Gearhead® Experts Are Saying: ""I use the Sunriser Hoodie on early trail runs and long days outside—it’s super breathable and dries fast. The FlashDry tech really works, and I like the extra sun coverage without feeling hot or weighed down.""...