The Berkley Gulp! Saltwater Shrimp offers saltwater anglers a reliable alternative to live bait, effectively attracting redfish, speckled trout, flounder, and snook. Infused with Berkley's proprietary Gulp! scent dispersion technology, this soft plastic...
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Unleash the power of our versatile Offshore Angler™ Swirl Tail™ Grub and enjoy a full day of catching. Designed with a durable ribbed body and an enticing swirl tail that never stops moving, this dynamic swimmer has what it takes to draw st
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
PK Lures Predator Spoons features an innovative spoon and blade combination to attract perch, bluegill, crappie, trout, and many other fish. As the lure moves through the water, the bright blade flashes and smacks against the spoon creating noise and...
Salmon and steelhead anglers running trolling spreads for chinook, coho, lake trout, and even walleye rely on consistent rotation to trigger bites, and the Brad's Super Bait Original delivers proven rolling action with real bait appeal. This 4 1/2-inch...
Hareline Dubbin Cactus Chenille gives streamer tiers a bold, high-visibility body material that throws flash and movement in big water where trout, salmon, steelhead, bass, and pike hunt larger prey. This chenille features pearlescent fibers woven into...
Super Pearl is a large scale 20mm pearlescent chenille for use on big fly patterns.
The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these spoons will be glowing for hours on end. That impressive glow is perfect for drawing in...
The Bandit 100 Series Crankbait is the go-to lure for experienced anglers when fish are holding in shallow cover or feeding on shallow flats. The affordable Bandit 100 Series Crankbaits produce a loud rattle and a wide wobble, and each model weighs a...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
"What Our Gearhead® Experts Are Saying:""This half-zip is my go-to for long hikes and high-output adventures. The Omni-WICK tech keeps sweat in check, while UPF 50 protection shields me from the sun. It’s lightweight, breathable, and the thumbholes...
The Reaction Innovations Skinny Dipper lure is a weedless soft plastic swimbait injected with boatloads of salt for easy casting, even on the windiest days. The numerous color styles of the Reaction Innovations swimbait are up to the task of any water...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
When panfish and trout feed on small forage and demand a natural look and scent, Berkley Gulp! Alive! Minnows deliver the confidence of live bait without the hassle. A realistic minnow profile and split tail create lively swimming action that triggers...
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Bassmaster Elite Series angler Brandon Palaniuk designed the X Zoneures Pro Series Adrenaline Craw for maximum aggression and versatility. The floating clawsash out aggressively for unbeatable action and superior water disturbance when f
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimbait's hyper-realistic minnow profile, complete with flat sides and 3D eyes, stands out vividly on live sonar,...
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The Nomad Design Double Down Jerkshad features a split-tail design with bulbs at the tips that pair with wings on each side to deliver incredible fish-enticing action. This swimbait boasts a recessed belly slot that makes it easy to rig weed
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
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Now you can fish Strike King's KVD Pro-Model Tube, the same finesse bait that helped make Kevin VanDam the 2001 Bassmaster Classic winner! Salt-impregnated toure the big ones, these durable, tournament-proven tubes are perfect forightine and sp
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With its hidden hook design, the Megabass Dark Sleeper persuades bottom-oriented bass to feed even when they don't want to. When ultimate stealth is needed, this ultra-realistic, pre-weighted soft swimbait is unmatched at putting reluctant f
The Arcadia II Rain Jacket from Columbia is lightweight and easy to pack, providing our little ones with on-the-go weather protection from the bus stop to the trail. The Omni-Tech membrane works with a soft mesh lining to deliver comfortable breathability...
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Tough and dependable, the Ned's Bait Box Mega Tube measures a full 6.5 and is perfect for bouncing or slow-trolling on a jighead or behind aake troll. Machine-injected for uniform strength and thickness, this quality soft plastic tube consistently
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Perfectly balanced and weighted to swim, dart, and jig, the Tsunami Split Tail Minnow perfectly mimics what most predator game fish are alwaysooking for – a free and easy meal. Its slim, flashy, andifelike appearance grabs even more