
The Big Bite Baits Spotlight Minnow gives anglers a sonar-specific bait with precise tail movement and enhanced visibility for targeting suspended fish like largemouth, smallmouth, and spotted bass. Its hollow body adds bulk without weight, keeping it...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
Ultra-fine mylar fiber fills in subtle highlights while enhancing the effect of other flash materials. Maximum movement with a naturalook.
Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
"What Our Gearhead® Experts Are Saying:""This is the layer I grab when I want something light, warm, and low-maintenance. THERMOBALL™ insulation keeps me warm even if it’s damp out, and it packs into its own pocket for easy stashing. I’ve used...
Vance's Tackle Dodger gives any streamer or bait a workout with action that really gets the attention of fish in the area. It consistently flashes back and forth, making your bait zig-zag behind it. Can be used with or without a rudder; attach a keel
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
When targeting smallmouth and largemouth in clear water or pressured conditions, the Yo-Zuri 3DB 110 Deep Jerkbait produces aggressive reaction strikes with its suspending action and flash-heavy profile. This 4 3/8 in., 9/16 oz. bait dives 3-5 ft. and...
Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
Panfish and crappie anglers looking to trigger reaction bites will find the BaitFuel NanoVibe Soft Bait effective for both casting and slow trolling presentations. Its ribbed body releases micro vibrations through the water column, while the V-cut tail...
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The Strike King Salted Tumbleweed brings an entirely new profile to yourineup, perfect for pressured fisheries where originality pays off. Featuring a unique 12-sided dice shape and an advanced skirt made from air-trapped silicone strands,
Now you can fish Strike King's KVD Pro-Model Tube, the same finesse bait that helped make Kevin VanDam the 2001 Bassmaster Classic winner! Salt-impregnated toure the big ones, these durable, tournament-proven tubes are perfect forightine and sp
Luminous beauty meetsife in motion with the Howard's Narelle™ Waterproof Pearl Stud Earrings, an elegant accessory pairing timeless glow and a modern, worry-free finish. These elegant, featherlight studs with stainless steel posts sho
As versatile as it gets for soft-plastic topwater baits, the Strike King Rage Buzz Minnow has a knack for drawing dynamic strikes from pressured bass. The Rage Buzz Minnow's massive, curled tail with water-scooping Rage Tail technology unlea
"What Our Gearhead® Experts Are Saying: ""I use the Sunriser Hoodie on early trail runs and long days outside—it’s super breathable and dries fast. The FlashDry tech really works, and I like the extra sun coverage without feeling hot or weighed down.""...
The Rapala DT Dives-To Crankbait gives anglers a balsa-wood workhorse that drives quickly to its strike zone and tracks with a tight, consistent side-to-side action thanks to a tapered body, thin tail, internal weight distribution, and an extra-thin polycarbonate...
The Berkley Gulp! Saltwater Shrimp offers saltwater anglers a reliable alternative to live bait, effectively attracting redfish, speckled trout, flounder, and snook. Infused with Berkley's proprietary Gulp! scent dispersion technology, this soft plastic...
Add a dynamic touch to your hand-tied flies using Perfect Hatch Body Fly Pearl. The flat pearlescent film exhibits exceptional strength reinforced by a double support of nylon monofilament. You'll find it a great addition to nymph and emerge
"What Our Gearhead® Experts Are Saying:""I’ve worn these on everything from storm days to spring laps. They’re warm without being bulky, and the venting is genuinely effective on warmer afternoons. The adjustable waist is a big help for dialing fit...
PK Lures Predator Spoons features an innovative spoon and blade combination to attract perch, bluegill, crappie, trout, and many other fish. As the lure moves through the water, the bright blade flashes and smacks against the spoon creating noise and...
Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
A patented claw design on the NetBait Paca™ Chunk BaitFuel Infused produces an action never seen on a trailer until now. Dare bass to pass one up. The 3 size draws in big appetites. The BaitFuel X55 formula injects this salt-i
The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these spoons will be glowing for hours on end. That impressive glow is perfect for drawing in...