The X Zone Lures X-Tube packs a heavy salt load and versatile action that makes it a reliable go-to for both shallow and deep presentations. Rig it Texas style to skip under docks, punch through mats, or flip along grass edges when targeting pressured...
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Theifelike wiggle of Ron Zures Replacement Tails coaxes any fish that can fit one in their mouth into biting. But sight isn't the only factor that will trigger fish. Each of the Ron Z tails are infused with natural fish oil for an unmis
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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To enhance the action of any squid bait, add a P-Line Tinsel Insert to the inside. P-Line combines mylar and crystal flash and embeds them in a soft rubber head. Not only are these Tinsel Inserts easy to use, they are extremely effective. Enhances th
The JYG Pro Mullyt Paddle Tail offers a lifelike presentation that fools predators like snook, striped bass, redfish, and even freshwater bass. Available in 4- and 5-inch sizes, this softbait features molded scales, fin detail, and a realistic eye that...
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The Megabass Dark Sleeper gives anglers a stealthy swimbait option for bass, walleye, and other bottom-dwelling predators holding tight to structure or vegetation. Its ultra-realistic profile, soft fins, and natural color patterns combine with a paddle...
The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...
Storm 360GT Searchbait Minnows are great for a variety of applications and are easy to use. These minnows mimic a distressed minnow that kicks wildly and rolls side to side. With a soft PVC body and big boot tail design, Searchbait minnows will bring...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
The Keitech Shad Impact is the ultimate baitfish imitator. Keitech utilizes different weighted plastics to create a soft bait that maintains a horizontal swimming position while producing a natural rolling action that mimics a wounded baitfish. The top...
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Theifelike wiggle of Ron Zures Replacement Tails coaxes any fish that can fit one in their mouth into biting. But sight isn't the only factor that will trigger fish. Each of the Ron Z tails are infused with natural fish oil for an unmis
The Rapala X-Rap Prop is a unique topwater bait that can be fished in a variety of ways. Its long-casting design also features durable stainless steel nose and tail propellers to enhance movement and reduce noise in the water. In addition, the translucent...
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The patented design of the Z-Man DieZel™ ChatterBait provides unmatched flash, vibration, and sound plus an erratic action. The bait is ideal for freshwater and saltwater game fish including redfish, bass, stripers, sea trout, flounder, snook, a
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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Colorful plastic beads are available in assorted colors and sizes to fit yourure needs.
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Use Perfect Hatch™ Crystal Flash when you want to draw maximum attention to your fly patterns from predatorsooking for a bite. It reflects almost 3 times the amount ofight compared with that of any other flash. Crafted from a synthetic mater
The Crappie Monster Small Fry baits are roughly two inches long in various colors with the requisite thin wispy tails that entice movement and plump, glittery bodies that attract the crappie bite. This is a best-in-class soft plastic crappie lure that...
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Float your bait off bottom and add color to your presentation with the Beau Mac Cheater. This famously buoyant hard foam rigging component keeps your bait out of the rocks and in the strike zone, to help you put more fish in the boat. Center
When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....
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Casting an easy-to-view image onive sonar, the Strike King Homing Minnow will have you perfecting your forward-facing sonar techniquesike never before to stay in the strike zone. The Homing Minnow paddle-tail swimbait boasts a versatile,
The Yamamoto Scope Shad comes in 3', 3.5', and 4' sizes, giving finesse anglers an edge when targeting bass with forward-facing sonar and enticing wary fish. Featuring Yamamoto's Mega Floater Formula, this minnow bait holds a natural horizontal stance...