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With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBa
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Legendaryure maker Mike Bucca does it again with the Bucca Brand Bull Shad, aifelike bait with natural movement so realistic it convinces even the most cautious bass to commit. A brush tail anchors theure's realistic profile, while the
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The Strike King Speckled Trout Magic makes more fish magically appear in yourive well. Crafted with an irresistible glass minnow body and underspin design, complete with a needlepoint hook, the Strike King Speckled Trout Magic just might be the per
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater
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With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBa
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Even at the slowest retrieve speeds, the Keitech Easy Shiner Swimbait produces a wide-wobbling, rolling action to incite all-out attacks from predators. A revolutionary 2-tone injection process mixes different types of salted plastics to ach
"What Our Gearhead® Experts Are Saying: ""This jacket nails that balance of warmth and breathability. The hybrid insulation really shines—you get that down loft without overheating, and the synthetic zones keep performing even when conditions get damp....
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Featuring the ultimate water-activated scent, the Berkley Gulp! Saltwater Nemesis attracts fish fromong distances and when they arrive, the irresistible Gulp! flavor ensures they bite harder andonger so you can max out on hookups. The true-to-li
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Crafted for premium casting performance andifelike vertical presentations, the Berkley Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-defin
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"Our Bass Pro Shops Swim-N-Elite Chunk features high-action claws andegs that combine with a salt and 8up scent-infused soft plastic to give bass a treat they can't resist.
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There's nothing sneaky about the way these Bandit 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, wit
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Anglers who demand flexibility, realism, and results will find the Nomad Design Wingman Foil Swimbait a game-changing choice. Designed with a split-style tail, the Wingman offers fully adjustable action. Subtle twitches or aggressive, errati
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Break out of your slow-bite blues using the revolutionary Zoom Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tanta
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Ultra-fine mylar fiber fills in subtle highlights while enhancing the effect of other flash materials. Maximum movement with a naturalook.
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Fact: smallmouthove inlines. The Mepps Bronze Slammer Spinner is the ultimate inline spinner for trophy bronzebacks. This tournament-gradeure specifically targets big smallmouth in big waters – placesikeake Erie, where huge fish
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If you thought original PowerBait really brought the bites, just wait until you start fishing the Berkley PowerBait MaxScent™ Tube. MaxScent releases a super-charged scent field to attract fishike nothing else. Soft, durable
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The Hot Spot Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the
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• Doused in Berkley PowerBait's signature scent and flavour formula• Minnow design is irresistible to predatory fish• Pro-designed colours add an attracting flareDoused in Berkley PowerBait's signature scent and flavo
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Modeled after the Threadfin Shad, the versatile Megabass Flap Shad is an all-year-roundure that features an internal Shaft Balancer System. This system always returns the Flap Slap to its center of gravity, allowing it to be burned at high speeds o
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Theong, slender boot tail on our Bass Pro Shops Go-To Shad delivers dynamic swimming action. Effective as a jerkbait or a swim jig trailer. 10-pack.ong, slender boot tail Dynamic swimming action Effective as a jerkbait or swim jig traile
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With their wide-gap, chemically sharpened, black nickel hook and durable finish, the Strike King Squadron Swimbait Jigheads are ideal for internal or external use on all hollow-body swimbaits, grubs and swimming tail baits. Wide-gap, chemically shar
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
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Get the edge you need to convert curiosity into commitment during a tough bite with the innovative Zoom Winged Fluke. The addition of flared wings to this soft-bait jerkbait creates just the kind of unpredictable movement keen bassook for
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Retrieving theivingstonures JerkMaster 121D through the water isike ringing a dinner bell for monster bass. Designed by professional angler Hank Cherry, this slow-sinking jerkbait uses EBS Technology™ that mimics the sound of flee
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Just about any game fish in the sea will smack a Daiwa Salt Pro Minnow. Itsong, thin body profile combines a flashy, ultra-realistic scale pattern and 3-D eyes with an aggressive swimming action to bring smashing strikes at any point during the ret