The Buckeye Lures Freestyle Jighead gives your swimbait natural, lifelike movement, increasing your chances of hooking more bass in a variety of conditions. Designed by pro angler Brent Ehrler, this jig head features a free-swinging screw lock that allows...
The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
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Rig up a Cabela's Hoochie Squid when trolling for salmon orake trout. Our premium vinyl squids have pulsing, undulating tentacles that bring smashing strikes, especially when run behind aively dodger or flasher. Made of tough, supple vin
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Any fish that feeds on minnows or crayfish will eagerly take a Johnson Swimming Paddletail Jig. Theifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bait comes pr
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With itsifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expan
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When money fish are all that matters, you can count on a YUM Money Minnow soft swimbait'sifelike finish and proven swimming action to start a big-time feeding frenzy. Proven highly effective in major tournaments, the YUM Money Minnow is known as on
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Outsmart bass with the 6th Sense Fishing Ozzie 4.0, a multipurpose bait developed alongside pro angler and YouTube sensation Ben Milliken. The Ozzie 4.0's adaptability and realistic movement make it effective in a variety of situations, from
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl M Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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Designed to dive deeper and faster than any other bait in your crankin' box, the Berkley Dredger Crankbait eliminates the need to throw oversized baits into another area code, just to hit the strike zone.egendary deep cranker David Fritts
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Due to superior comfort and versatility, the Marsh Wear Pensacola Polo is a stylish staple. Since it's made with Peruvian cotton, this sharp-looking polo shirt is incredibly soft, and a hint of spandex adds comfortable stretch. Pocket and se
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Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's theively, incred
You already have your tri calendar and gear pretty much set for the year, and you know the local guys you'll be training to beat this winter and spring. If you're just trying to settle on a stiff, lightweight pair of shoes that will give you power on...
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An evolutionary upgrade to the respected PopX, the Megabass PopMax is based on a hand-carved original by Yuki Ito. The PopMax features aarger body and a redesigned gill system. While it shares the PopX's gill openings, which allow water to pass thr
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Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley Gulp! SR Crawler takes a proven walleye-catching technique to a whole newevel. This realistic nightcrawler soft bait offers the perfect blend
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Energize your Game Changer and other fly patterns with the added attraction of Hareline Dubbin Filler Flash. Use a palmered technique to fill voids and create smooth, seamless transitions with this 1.5-wide material. It works particularly w
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Our Bio Bait Shadow Swimmer is your next go-toure. Featuring a tight, wobbling action, this soft plastic has a floppy tail that produces a wide, sweeping motion that fish can't ignore. Infused with Wham™ scent that won't dry out, the
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Ditch the minnow bucket! The Berkley Gulp! Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs
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Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crank
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
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The Yakima Bait Maxi Jig is a pulsating maribou/Flashabou steelhead jig with an Owner 2X pre-sharpened hook. Itsil' Corky colored head and durable urethane UV finish adds fish-tempting appeal. Clean eyelet makes tying eas
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If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X B
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an
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Googan Baitsunkerogs are soft plastic baits that deliver a subtle, shimmy action to attract the big fish. These worms feature brilliant colors with distinctateralines and a ribbed texture. They have a super salty taste and alluring slaunch sa
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The Bomber Model A Crankbait is aittle slimmer, aittle trimmer, wiggles aittle harder and faster, and dives aittle deeper than other ordinary bass-targeting crankbaits. The timeless design and unbeatable fish-catching action
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The JYG PRO FISHING SWYM Paddle Tail is injection molded for consistency and durability. A hook cavity makes this paddle-tail jig a breeze to rig, plus it won't get damaged while rigging. The triangular body and paddle tail team up to provide aifel