Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Dreamweaver TripZ Divers allow anglers to target specific depth ranges when trolling. These divers feature a patented release, so you fight the fish and not the diver during the retrieve. This feature also aids when changing out lures. The release is...
The Mepps Syclops Spoon is a go-to lure for anglers targeting everything from panfish to trophy northern pike. Designed for unmatched versatility, this spoon excels in casting, trolling at various speeds, and even vertical jigging, making it a year-round...
The WalleyeX XShad Crankbait puts aggressive vibration and sound to work when walleye, smallmouth, and pike track baits by feel as much as sight, making it a strong choice for pulling crankbaits along breaklines, over flats, or through stained water....
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
The Pautzke Fire Craw is a 1-inch soft plastic designed to mimic juvenile crawfish, a key food source for bass, crappie, perch, walleye, and trout. Its lifelike movement excels when jigged, twitched, drop-shotted, or drifted, while the durable, non-scented...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile - you can use them for twitching, jigging, ice fishing, dead drifting, drop-shotting, and more. Each package contains 10...
Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The River2Sea Whopper Plopper was thought up by the famous Larry Dahlberg to be a musky fishing masterpiece. The Whopper Plopper's focal point is the pliable tail that spins on its harness creating vibrations that drive muskies crazy. This lure is built...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
The VMC Rattle Spoon brings sound, flash, and vibration together to trigger strikes from walleye, perch, and crappie through the ice. Its brass resonance chamber, packed with multiple beads, creates sharp, high-frequency noise that draws fish in from...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Pautzke Fire Mallows help trout anglers keep their bait suspended in the strike zone while adding scent and color that stand out in clear lakes, rivers, and stocked ponds. These naturally floating marshmallow-style baits carry vibrant colors and a specially...
Pautzke Fire Neds micro finesse jigs for trout are a remastering of the popular bass fishing technique designed to make catching trout easier. Just like in bass fishing, Fire Neds can be used in a cast & bubble set-up, jigged, twitched, float-fished,...
Character Lures Kraken dives with the hard-pulling action salmon and steelhead anglers expect when backtrolling plugs or flatlining through deep runs. Modeled after classic Heddon Tadpolly-style crankbaits, this east coast favorite features a wide, flat...
When trout turn selective in lakes, ponds, and stocked streams, Pautzke Fire Bait delivers a proven edge for anglers targeting rainbow, brown, and brook trout. This UV-enhanced dough bait releases scent and flavor steadily, holding fish in the strike...
The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...
Pautzke BorX O' Fire Cure is one of Pautzke's oldest egg curing recipes. Most effective for curing salmon & steelhead eggs, BorX O' Fire combines our world-renowned knowledge in egg science with a multi colored lineup and our newest secret seasonings...
The Clam CPT Psycho Shad is an ice fishing jig designed for aggressive strikes, featuring an action that mimics a distressed minnow. With a unique upward rattle and shaking motion, this ice lure by Clam Pro Tackle attracts attention, while the subtle...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Bill Lewis MR-6 Crankbait has a compact body that can only create extreme vibration and tight wiggling for your next go-to crankbait at the six ft. depth range. This Bill Lewis Crankbait came into being with insights from MLF Pro Mark Daniels Jr....
The Lunker City Fin-S-Fish is one of the best baitfish lures on the market today. With its deep body and split tail design, this soft bait is bound to drive fish crazy. The Fin-S-Fish versatile bait is ideal for walleye, bass, musky, and more.Deep body...