If you're targeting big inshore or offshore predators on the surface, the Yo-Zuri Mag Popper is the top water popper lure you need. Its massive cupped face pushes water aggressively, making it deadly for stop-and-go retrieves, fast popping, or a twitch-pause...
))/4160830.json)
The RonZ Z-Fin Paddletail deliversifelike details and realistic action to put more fish in your boat. Detailsikeateralines, scales, and fins pair with the thumping paddletail to make this jig a must-have for serious anglers. This sof
))/4298629.json)
With its realistic minnow-shaped head, our XPS Tungsten Minnow Jighead gives you the advantage for use with forward-facing sonar, as well as traditional finesse jigging styles. Its compact, extremely dense tungsten head has a smooth, consistent fall
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
))/2199508.json)
A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
PK Lures PK Spoon triggers reaction bites when fish track falling bait and key on flash and vibration. A counter weighted system creates erratic movement on the drop, making this spoon effective for vertical jigging, casting, and controlled lifts over...
))/1373032.json)
The Howie's Tackle Peanut Fly is a sleek variation on the original Howie Fly, designed specifically to catch Greatakes coho and reservoir salmon. Attach the Peanut Fly from Howie's Tackle to a downrigger, dipsy, wireine, planer
The YUM FF Sonar Minnow, developed with pro angler Jason Christie, makes the most of your forward-facing sonar technology. With its understated but realistic baitfish quiver, the soft plastic bait works best in clear water to attract bass. The FF Sonar...
The Z-Man Scented Jerk Shadz stands out from other soft plastic jerkbaits with its 10X Tough ElaZtech construction, durable enough for aggressive strikes in both saltwater and freshwater. Its split-tail design delivers a subtle flutter when fished weightless...
Z-Man Chatterbait Mini Max puts every effort to get on the same wavelength as the bass you're after. Z-Man's exclusive ChatterBait direct head-to-blade connection combined with a downsized hex-shaped ChatterBlade emits a subtle but potent jig vibration....
))/3814462.json)
Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
))/2898845.json)
Sometimes the fish need a soft hand. When the situation calls for a delicate presentation, rig up your favorite swimbait or minnow-style bait with the Z-Man Finesse Eyez™ Jighead! An oversized eye gives predators an easy target toock
))/1568159.json)
Featuring a holographicaser tape, the P-Lineaser Minnow Jig delivers incredible realism with tons of flash. This freshwater and saltwater jig boasts an oblong shape with sharp cuts on the sides to deliver an erratic action that's perfect
The ACME Tackle Kastmaster series is among the most recognizable fishing lure collections ever designed. Freshwater and saltwater species fall victim to its wild action made perfect by intent from a balanced, aerodynamic, and precision-machined form....
))/2146183.json)
The YUM Dinger™ is one of the fewures that catches bass whether they're feeding or not. No other style ofure gets inactive fish to strikeike this one does. The YUM Dinger can be rigged Texas-, Carolina-, or wacky- style. It can be
The Z-Man ChatterBait Micro Max delivers big-time flash and vibration in a bite-sized package tailored for BFS setups and other finesse presentations. Whether you're targeting pressured bass in clear water or need a compact profile for creek and pond...
The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular swimming...
Stock up your tackle box with the Z-Man Finesse EyeZ Jig Heads this season! This jig head is designed with an oversized eye that creates a prominent target for fish! This jig head is perfectly balanced thanks to the low center of gravity and grooved Stabiltrack...
))/2146296.json)
The YUM Houdini Shad™ is a versatile soft plastic jerkbait effective onargemouth and smallmouth bass inakes and rivers throughout the U.S. It darts with an erratic, panicky action, then dies on the pause with a slow, come hither drift. A f
))/2002444.json)
With its slender profile, the rugged P-Line Kodiak Jig gets deep quickly. And once it's in the zone, its sharp body contours produce a distinctive fluttering action that gets results. Deadly on halibut,ing cod, grouper, and more. Gets de
))/2034601.json)
Deadly on saltwater species, Z-Man Scented Jerk ShadZ™ are incredibly soft and buoyant withifelike detail. Infused with 100% natural scents derived from real baitfish, Z-Man Scented Jerk ShadZ provide the smell that triggers strikes f
The Gitzit Fat Tube delivers a thicker body profile that helps anglers present a larger target when flipping, dragging, or hopping structure for bass. Its dense construction holds up to repeated casts and big hooksets, making it ideal for fishing around...
The JYG Pro Mullyt Paddle Tail offers a lifelike presentation that fools predators like snook, striped bass, redfish, and even freshwater bass. Available in 4- and 5-inch sizes, this softbait features molded scales, fin detail, and a realistic eye that...
))/2778581.json)
If,ike most anglers, you consider the original Dinger a bass-catchin' machine, just wait till you see the YUM Ned Dinger in action! It's theegendary YUM Dinger, cut down to a size that fishes perfectly on a Ned-type jighead, with a stockier body
))/4137008.json)
Popping, gurgling, and splashing, the Yo-Zuri 3D Inshore Popper displaces water during every retrieve. Its appearance mimics a frightened and desperate baitfish – an easy meal for any saltwater gamefish. Its extra-wide mouth pushes a bunch of wa