A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
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Perfectly elegant. Montana Silversmiths Pearl Perfection Wrap Ring features 2 stunning white pearls connected by a curving silver band. A small opening between the pearls allows for the ring to adjust to fit multiple sizes. Crafted from ster
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The RonZ Z-Fin Original Rigged Paddletail deliversifelike details and action to put more fish in your boat. Detailsikeateralines, fins, andarge 3D eyes on the jighead combine to make this jig a must-have for serious anglers. This s
The Rapala DT Dives-To Crankbait gives anglers a balsa-wood workhorse that drives quickly to its strike zone and tracks with a tight, consistent side-to-side action thanks to a tapered body, thin tail, internal weight distribution, and an extra-thin polycarbonate...
The Berkley Gulp! Saltwater Shrimp offers saltwater anglers a reliable alternative to live bait, effectively attracting redfish, speckled trout, flounder, and snook. Infused with Berkley's proprietary Gulp! scent dispersion technology, this soft plastic...
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
The Arcadia II Rain Jacket from Columbia is lightweight and easy to pack, providing our little ones with on-the-go weather protection from the bus stop to the trail. The Omni-Tech membrane works with a soft mesh lining to deliver comfortable breathability...
PK Lures Predator Spoons features an innovative spoon and blade combination to attract perch, bluegill, crappie, trout, and many other fish. As the lure moves through the water, the bright blade flashes and smacks against the spoon creating noise and...
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Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Shrimp actually
Salmon and steelhead anglers running trolling spreads for chinook, coho, lake trout, and even walleye rely on consistent rotation to trigger bites, and the Brad's Super Bait Original delivers proven rolling action with real bait appeal. This 4 1/2-inch...
Hareline Dubbin Cactus Chenille gives streamer tiers a bold, high-visibility body material that throws flash and movement in big water where trout, salmon, steelhead, bass, and pike hunt larger prey. This chenille features pearlescent fibers woven into...
Super Pearl is a large scale 20mm pearlescent chenille for use on big fly patterns.
The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these spoons will be glowing for hours on end. That impressive glow is perfect for drawing in...
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Perfectly balanced and weighted to swim, dart, and jig, the Tsunami Split Tail Minnow perfectly mimics what most predator game fish are alwaysooking for – a free and easy meal. Its slim, flashy, andifelike appearance grabs even more
The Bandit 100 Series Crankbait is the go-to lure for experienced anglers when fish are holding in shallow cover or feeding on shallow flats. The affordable Bandit 100 Series Crankbaits produce a loud rattle and a wide wobble, and each model weighs a...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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It mayookike something out of a space-age cartoon, but there's no doubting the havoc theunkerhunt Hive Finesse Wiggler can wreak underwater! This is an amazing finesse bait; its supersoft wiggle tail comes alive with every subtle movem
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
The Reaction Innovations Skinny Dipper lure is a weedless soft plastic swimbait injected with boatloads of salt for easy casting, even on the windiest days. The numerous color styles of the Reaction Innovations swimbait are up to the task of any water...
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Add a dynamic touch to your hand-tied flies using Perfect Hatch Body Fly Pearl. The flat pearlescent film exhibits exceptional strength reinforced by a double support of nylon monofilament. You'll find it a great addition to nymph and emerge
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
When panfish and trout feed on small forage and demand a natural look and scent, Berkley Gulp! Alive! Minnows deliver the confidence of live bait without the hassle. A realistic minnow profile and split tail create lively swimming action that triggers...
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimbait's hyper-realistic minnow profile, complete with flat sides and 3D eyes, stands out vividly on live sonar,...