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Is it a swimbait or not? With the Yum Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of them, but it's also perfectly deadly when used on an A-rig, behind a jighead, on a weighted hoo
The YUM Covert Trailer gives vibrating jigs and swim jigs a clean, balanced swimming profile that stays true on slow rolls, steady retrieves, and target casts around grass, docks, laydowns, and rock. At 4 in., this soft plastic jig trailer uses precisely...
The Pro-Troll Kokanee Killer delivers consistent action and enhanced attraction through its built-in E-Chip, which emits a simulated electrical pulse to trigger predatory strikes from salmon. This rig combines 3D eyes, holographic tape for light reflection,...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The ACME Tackle Kastmaster series is among the most recognizable fishing lure collections ever designed. Freshwater and saltwater species fall victim to its wild action made perfect by intent from a balanced, aerodynamic, and precision-machined form....
The Z-Man Scented Jerk Shadz stands out from other soft plastic jerkbaits with its 10X Tough ElaZtech construction, durable enough for aggressive strikes in both saltwater and freshwater. Its split-tail design delivers a subtle flutter when fished weightless...
Z-Man Texas Eye Finesse Jig Heads feature a swinging hook-to-jighead construction that makes all the difference for the action of your soft baits. While the special pivoting jig maximizes action by letting your finesse bait swing freely, its oversized...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
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Incrediblyifelike, theunkerhunt™ Pocket Frog replicates a young frog and has swimmingegs that extend during the retrieve and retract on the pause. At rest, the Pocket Frog is 1.75 and will extend to 2.5 on the retrieve. In the water, the
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With its realistic minnow-shaped head, our XPS Tungsten Minnow Jighead gives you the advantage for use with forward-facing sonar, as well as traditional finesse jigging styles. Its compact, extremely dense tungsten head has a smooth, consistent fall
Stock up your tackle box with the Z-Man Finesse EyeZ Jig Heads this season! This jig head is designed with an oversized eye that creates a prominent target for fish! This jig head is perfectly balanced thanks to the low center of gravity and grooved Stabiltrack...
Charlie Brewer's 3' Grubs, equipped with a Vibra-Tail for irresistible wiggle, attract bass, walleye, sauger, and more. These soft plastic lures, designed to mimic the average baitfish size, excel in open water and dense cover, whether you're trolling,...
The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular swimming...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The Gitzit Fat Tube delivers a thicker body profile that helps anglers present a larger target when flipping, dragging, or hopping structure for bass. Its dense construction holds up to repeated casts and big hooksets, making it ideal for fishing around...
Z-Man Texas Eye TeXL Jig Heads are a supersized version of the Texas Eye Jighead, which effectively combined a weedless Texas rig and a free-pivoting jig head with oversized eyes. TeXL Jig Heads pack this one-two punch combo with a larger, heavy-duty...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
The Jenko Tremor Shad targets bass, walleye, and other predatory fish with a hand-poured soft plastic body that's super soft and pliable, delivering an unmatched swimming action. Its pintail design and split belly allow for perfectly weedless rigging,...
The Z-Man GOAT Soft Bait is the middle-sized version in this series at 3 3/4 inches long and can take a beating strike after strike. Made from the incredibly durable, naturally buoyant, and non-toxic soft plastic ElaZtech material as other Z-Man products,...
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The YUM Houdini Shad™ is a versatile soft plastic jerkbait effective onargemouth and smallmouth bass inakes and rivers throughout the U.S. It darts with an erratic, panicky action, then dies on the pause with a slow, come hither drift. A f
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...
The Worden's Maxi Jig brings proven performance to steelhead and salmon anglers who rely on lifelike presentation and dependable hook strength. Each jig features a pulsating marabou or flashabou tail that comes alive in the current, drawing strikes during...
A Keitech Paddlin' Beaver features a thick ribbed paddle tail. It's wide, heavy, and flutters during the free fall, while its rear-weighted center of gravity makes it easy to cast. The unique offset tail provides vertical and horizontal action, and the...
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Designed to be used behind the DB Structure Head, the Strike King Rage Bug catches fish using a variety of methods, including as a flipping or creature bait. Flanges on the Rage Bug produce consistent, subtle action even at very slow speeds.