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The effectiveness of death-hook rigs on walleye is well known. Now, with the Berkley Rawler Jig, you have a jighead that's optimized for use with forward-facing sonar and specially designed, when tipped with a crawler, to deliver that amazin
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Built with an old-school wobble, fresh colors, and deadly state-of-the-art hologram patterns, the Sierra Spoon is unmatched at pulling freight-train strikes fromarge gamefish. Proven to take huge trout, pike, and walleye in Canada; aggressive blues
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular swimming...
YUM FF Sonar Jig Heads - Size #1 mate with YUM FF Sonar Minnow lures to get that perfect stealthy presentation at the front of your boat to catch wary bass. These YUM jigheads come with the standard ball head design and a vertical line tie for a static...
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Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes. Premiu
Anglers chasing striped bass, bluefish, or other aggressive topwater predators will appreciate the Yo-Zuri Mag Pencil's long-distance casting and explosive surface action. This 8-inch, 3 1/3-ounce floating pencil bait features a magnet bullet weight transfer...
The Yo-Zuri Pro 110 MR Jerkbait targets bass, walleye, and other predators with a 7-8 ft. diving depth and precise casting control. Its Tungsten X magnet weight system shifts during the cast for maximum distance and stability, then locks back into position...
Z-Man Texas Eye Finesse Jig Heads feature a swinging hook-to-jighead construction that makes all the difference for the action of your soft baits. While the special pivoting jig maximizes action by letting your finesse bait swing freely, its oversized...
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The original square-bill crankbait, the Cotton Cordell Big O remains as deadly today as when it started the whole bass-crankin', cover-knockin', reaction-bite revolution. More than a million Big O crankbaits sold in the first year s
The Acme Tackle Phoebe is a legendary metal spinning lure built for versatility in both freshwater and saltwater. Its unique hydrodynamic curvature produces an enticing spinning and wobbling action, perfectly imitating a plump, full-bodied baitfish. The...
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Catch big stripers with the Tsunami Flutter Spoon. Featuring tons of flash and action, this fishing spoon is rigged with premium componentsike stainless steel rings and a SaltX treble hook. The machine-cut edges ensure it deliver
Wapsi Flashabou brings extra life to your jigs, streamers, and saltwater patterns by blending the pulsing, breathing action of marabou feathers with the sparkle and movement of durable mylar strands. This classic metallic tinsel flash has been a fly-tying...
The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular swimming...
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Do as many tournament anglers do when the bite suddenly slows: vertical jig for suspended fish with the Rapala Jigging Rap. Sporting a great finish and designed with a center treble hook and eyelet for exceptional balance, the Jiggi
Southern Pro Panfish Stingers give crappie and panfish anglers a compact soft plastic that shines when fish key on subtle movement around brush, docks, and weed edges. These baits pair a solid plastic tube body with a thin, whip-like tail that flicks...
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They're tough, but eventually the fish do tear them up. Al Gag's Whip-It Eel Replacement Tail will get your Whip-It Eel back in the business of catching fish in no time. This is the same thinly tapered tail made from tough, hand-poured PVC, with the
The Jenko Tremor Shad targets bass, walleye, and other predatory fish with a hand-poured soft plastic body that's super soft and pliable, delivering an unmatched swimming action. Its pintail design and split belly allow for perfectly weedless rigging,...
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...
From jigging snapper offshore to targeting striped bass in low-light conditions, the JYG Pro Swym Paddle Tail delivers realistic action that triggers predator strikes. Its triangular body and oversized paddle tail create an erratic swimming motion that...
The Worden's Maxi Jig brings proven performance to steelhead and salmon anglers who rely on lifelike presentation and dependable hook strength. Each jig features a pulsating marabou or flashabou tail that comes alive in the current, drawing strikes during...
The Z-Man Scented Jerk Shadz stands out from other soft plastic jerkbaits with its 10X Tough ElaZtech construction, durable enough for aggressive strikes in both saltwater and freshwater. Its split-tail design delivers a subtle flutter when fished weightless...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
The Crappie Monster Small Fry baits are roughly two inches long in various colors with the requisite thin wispy tails that entice movement and plump, glittery bodies that attract the crappie bite. This is a best-in-class soft plastic crappie lure that...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...