The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The Gitzit Fat Tube delivers a thicker body profile that helps anglers present a larger target when flipping, dragging, or hopping structure for bass. Its dense construction holds up to repeated casts and big hooksets, making it ideal for fishing around...
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Big Bite Baits Rolleramaives up to the name with a relentless body roll perfected to dominate using forward-facing sonar techniques. Forward flanges hold the head upright to maintain a natural baitfish posture, while an off-centered tail f
Z-Man Texas Eye TeXL Jig Heads are a supersized version of the Texas Eye Jighead, which effectively combined a weedless Texas rig and a free-pivoting jig head with oversized eyes. TeXL Jig Heads pack this one-two punch combo with a larger, heavy-duty...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
The Jenko Tremor Shad targets bass, walleye, and other predatory fish with a hand-poured soft plastic body that's super soft and pliable, delivering an unmatched swimming action. Its pintail design and split belly allow for perfectly weedless rigging,...
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It's a popper, it's a frog. It's all of the above, and neither. It's theunkerhunt Popping Frog™, and it's sure to bring explosive strikes when fished along edges, through grass, in pockets, and on open water. Theunkerhunt Popping Frog is a w
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage. Because it's calibrated to do damage near the surface, it's deadly for working shallow grass flats, oyster bars,
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
The Z-Man GOAT Soft Bait is the middle-sized version in this series at 3 3/4 inches long and can take a beating strike after strike. Made from the incredibly durable, naturally buoyant, and non-toxic soft plastic ElaZtech material as other Z-Man products,...
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The YUM Break'n Shad is a supple, soft plastic jerkbait with an erratic side-to-side action. A hook slot in the body makes for easy rigging and allows you to rig it weedless. A proven scent attractant contains enzymes that mimic fleeing baitfish in o
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The RonZ Z-Fin Paddletail deliversifelike details and realistic action to put more fish in your boat. Detailsikeateralines, scales, and fins pair with the thumping paddletail to make this jig a must-have for serious anglers. This sof
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
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Pro-Tec Powder Paint givesures and jigheads a super-durable high-gloss finish in just seconds! Just heat your bait with a match orighter, swish it through the environmentally safe powder, and watch as it quickly changes color before your eyes. On
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With its realistic minnow-shaped head, our XPS Tungsten Minnow Jighead gives you the advantage for use with forward-facing sonar, as well as traditional finesse jigging styles. Its compact, extremely dense tungsten head has a smooth, consistent fall
The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...
The Worden's Maxi Jig brings proven performance to steelhead and salmon anglers who rely on lifelike presentation and dependable hook strength. Each jig features a pulsating marabou or flashabou tail that comes alive in the current, drawing strikes during...
A Keitech Paddlin' Beaver features a thick ribbed paddle tail. It's wide, heavy, and flutters during the free fall, while its rear-weighted center of gravity makes it easy to cast. The unique offset tail provides vertical and horizontal action, and the...
Whether you're pitching into mangroves for snook, sliding across grass flats for redfish, or probing deeper currents for flounder, the JYG Pro Shrymp Soft Bait delivers lifelike performance that predators can't ignore. Weighted to replicate a natural...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
The Arkie 350 Series Crankbait helps anglers cover water with a louder, harder-pulling crankbait profile that draws reaction strikes from crappie, walleye, and bass around riprap, weed edges, shallow points, and shoreline cover during active feeding windows....
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
If you're targeting big inshore or offshore predators on the surface, the Yo-Zuri Mag Popper is the top water popper lure you need. Its massive cupped face pushes water aggressively, making it deadly for stop-and-go retrieves, fast popping, or a twitch-pause...
If you're targeting big inshore or offshore predators on the surface, the Yo-Zuri Mag Popper is the top water popper lure you need. Its massive cupped face pushes water aggressively, making it deadly for stop-and-go retrieves, fast popping, or a twitch-pause...
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Sometimes the fish need a soft hand. When the situation calls for a delicate presentation, rig up your favorite swimbait or minnow-style bait with the Z-Man Finesse Eyez™ Jighead! An oversized eye gives predators an easy target toock