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Without a doubt, the Zoom Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Flu
When targeting smallmouth and largemouth in clear water or pressured conditions, the Yo-Zuri 3DB 110 Deep Jerkbait produces aggressive reaction strikes with its suspending action and flash-heavy profile. This 4 3/8 in., 9/16 oz. bait dives 3-5 ft. and...
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Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
Even when rainy weather comes knocking, your little girl will still insist on playing outside; with the Columbia Switchback II Jacket, this won't be a problem. Featuring a waterproof shell, full-zip design, and elastic cuffs, water splashes right off...
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
The Nichols Lures DUH Jigging Spoon pays homage to its predecessor, the iconic Blade Runner DUH Spoon while delivering upgraded features for today's angler. Retaining the classic balance and action that made the original a staple, Nichols has elevated...
"What Our Gearhead® Experts Are Saying: ""I’ve been wearing the Basin 7in Shorts on all my local hikes this season. They’re super breathable, dry quickly with FlashDry™, and the thigh zip pocket keeps my phone secure without bouncing around.""...
"What Our Gearhead® Experts Are Saying: ""I love this jacket for days that are cold but not brutal. The mix of down and synthetic insulation keeps it warm without getting stuffy, and it handles light moisture better than typical down. It layers easily,...
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
The Max4 Micro Minnow delivers a classic minnow profile and action that appeals to a wide range of species, from bluegill and crappie in small ponds to trout and bass in streams and lakes. Built from durable ABS plastic, this shallow-running hard bait...
"What Our Gearhead® Experts Are Saying:""The Marty Pocket T-Shirt is the kind of thing I threw in my bag as an afterthought and ended up wearing every other day of the trip. The recycled cotton is noticeably softer than most performance blends I've tried,...
The Berkley Rawler Jig Crawler Harness gives walleye anglers a refined way to present slow-turn crawler rigs with precision and control. Its sleek, hydrodynamic lead-alloy head reduces tangles and keeps casts accurate, while a stainless steel ball-bearing...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
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The slow-sinking Rapala Balsa Xtreme™ Swimmer combines theively action of a balsa-wood inner body with the nearly indestructible properties of a copolymer shell. The result is a highly responsiveure that has outstanding in-water act
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Break out of your slow-bite blues using the revolutionary Zoom Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tanta
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
The Ice Strong Laker Taker Lure stands out among lake trout trolling rigs for targeting fish near the bottom. Fully rigged with a size 2 Spin-N-Glo, a 50 lb. fluorocarbon leader, a size 1 VMC Vanadium hook, and super glow beads, this trolling rig delivers...
The Rapala DT Dives-To Crankbait gives anglers a balsa-wood workhorse that drives quickly to its strike zone and tracks with a tight, consistent side-to-side action thanks to a tapered body, thin tail, internal weight distribution, and an extra-thin polycarbonate...
The Walleye Nation Creations Willow Blade replacement spinner blades for walleye fishing come in a slew of colors in two length choices. Putting out more vibration than smooth-plated willow leaf spinner blades, the rounded hammered or dimpled finish blades...
Pearl Chenille is strong and dense. It is made of pearl mylar and similar to Estaz.
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
Addicted Fishing Soft Beads, manufactured by Mad River Manufacturing, give salmon and steelhead anglers a lifelike presentation that holds up to repeated casts and hard strikes. Made from durable soft plastic, these beads mimic the natural look and feel...
A Bobby Garland Itty Bit Swim'R is a 1.25-inch version of the Baby Shad Swim'R lure. With a segmented body and slender profile swimming tail, and a slit opens into the belly pouch for folding in your favorite attractant, this addition to the Itty Bit...
"What Our Gearhead® Experts Are Saying:""This half-zip is my go-to for long hikes and high-output adventures. The Omni-WICK tech keeps sweat in check, while UPF 50 protection shields me from the sun. It’s lightweight, breathable, and the thumbholes...
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...