The ATX Lure Company Wicked Shad lures are where quality meets durability, and less rigging means more catching. The ATX lure has three sizes varieties that allow you to fine-tune your shad jig presentation to the fish you target, and a pretty extensive...
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The Cotton Cordell Pencil Popper is a super topwater bait for striper and big gamefish – so effective that even inexperienced anglers can catch fish with it. Designed to deliver super-long, accurate casts, the Pencil Popper's tail secti
The Keitech Shad Impact is the ultimate baitfish imitator. Keitech utilizes different weighted plastics to create a soft bait that maintains a horizontal swimming position while producing a natural rolling action that mimics a wounded baitfish. The top...
The Big Bite Baits Spotlight Minnow gives anglers a sonar-specific bait with precise tail movement and enhanced visibility for targeting suspended fish like largemouth, smallmouth, and spotted bass. Its hollow body adds bulk without weight, keeping it...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
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Effective on nearly all game fish, the Point Wilson Candlefish Plug can be trolled with or without flashers. Spinning action imitates a wounded baitfish for fish-attracting motion. Fully rigged witheader, swivel and hook. Effective on nearly all
"What Our Gearhead® Experts Are Saying: ""This jacket punches above its weight. The recycled down has great loft, it blocks wind surprisingly well, and the recycled nylon shell feels tough without being heavy. It’s perfect for everyday winter use—warm,...
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The Strike King Speckled Trout Magic makes more fish magically appear in yourive well. Crafted with an irresistible glass minnow body and underspin design, complete with a needlepoint hook, the Strike King Speckled Trout Magic just might be the per
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With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBa
Hareline Dubbin Ice Dub Shimmer Fringe gives streamer and baitfish patterns a fast, clean way to add flash and profile when trout, bass, steelhead, and saltwater species chase moving prey. This fringe features fused fiber ends that allow you to trim a...
"What Our Gearhead® Experts Are Saying: ""This jacket punches above its weight. The recycled down has great loft, it blocks wind surprisingly well, and the recycled nylon shell feels tough without being heavy. It’s perfect for everyday winter use—warm,...
Crappie, bluegill, and perch anglers looking for an edge in finesse presentations will appreciate the lifelike action of the Baitfuel NanoShad Soft Bait. At 2 inches long, this compact soft plastic mimics a small shad and excels when fish are pressured...
The Z-Man SlingBladeZ Double Willow Spinnerbait is an excellent bass fishing lure for both professional anglers and weekend warriors, without the high price tag. The Double Willow model from the Z-Man SlingBladeZ spinnerbait series stands out with its...
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Featuring a realistic squid body and dual curl tail tentacles for incredible attention-grabbing action, the P-line Twin Tail Squid Rig is a must-have bait anytime you're targeting fish with squid in their diet! Tied on a 50-lb.-testeader with two 5
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The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...
When bass bury deep in pads, duckweed, and shoreline slop, the Warrior Baits Buzz Frawg skims across the surface and calls them out with churning commotion they cannot ignore. A realistic frog body profile matches the natural forage largemouth target...
Anglers working topwater for bass, stripers, or inshore species will find the Yo-Zuri 3DB Pencil Popper delivers aggressive surface action with precise control. Measuring 4 3/8 in. and weighing 1/2 oz., this floating bait walks easily and throws water...
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Add a dynamic touch to your hand-tied flies using Perfect Hatch Body Fly Pearl. The flat pearlescent film exhibits exceptional strength reinforced by a double support of nylon monofilament. You'll find it a great addition to nymph and emerge
PK Lures Predator Spoons features an innovative spoon and blade combination to attract perch, bluegill, crappie, trout, and many other fish. As the lure moves through the water, the bright blade flashes and smacks against the spoon creating noise and...
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The Strike King Salted Tumbleweed brings an entirely new profile to yourineup, perfect for pressured fisheries where originality pays off. Featuring a unique 12-sided dice shape and an advanced skirt made from air-trapped silicone strands,
Hareline Dubbin Cactus Chenille gives streamer tiers a bold, high-visibility body material that throws flash and movement in big water where trout, salmon, steelhead, bass, and pike hunt larger prey. This chenille features pearlescent fibers woven into...