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Image of Fox Racing Defend Fire Alpha Jacket - Men's Ash, M
 

Fox Racing Defend Fire Alpha Jacket - Men's Ash, M

We want to keep riding even when the temperatures plummet, so we turn to the Fox Racing Defend Fire Alpha Jacket to keep us warm without overheating. Polartec Alpha panels are strategically placed to insulate vital areas, while the Cordura shell holds...


 
Image of WalleyeX Predator Crankbait | Fire Tiger; 1 7/8 in.
 

WalleyeX Predator Crankbait | Fire Tiger; 1 7/8 in.

The WalleyeX Predator Crankbait gives walleye anglers a hard-charging option for covering water along breaklines, flats, and open basins while trolling or casting. WalleyeX's SABER-LIP technology and aggressive bill shape drive an intense head action...


 
Image of Dreamweaver TripZ Diver | Fire Tiger; 40
 

Dreamweaver TripZ Diver | Fire Tiger; 40

Dreamweaver TripZ Divers allow anglers to target specific depth ranges when trolling. These divers feature a patented release, so you fight the fish and not the diver during the retrieve. This feature also aids when changing out lures. The release is...


 
Image of Pautzke Fire Power Fish Attractant
 

Pautzke Fire Power Fish Attractant

Pautzke Fire Power Fish Attractant is the most distinctive and powerful powered krill scent on the market. A valuable tool for salmon and steelhead anglers throughout North America, this carefully mastered, all-natural formula is packed with 100% pure...


 
Image of Mepps Syclops Spoon | Hot Fire Tiger; 1/8 oz.
 

Mepps Syclops Spoon | Hot Fire Tiger; 1/8 oz.

The Mepps Syclops Spoon is a go-to lure for anglers targeting everything from panfish to trophy northern pike. Designed for unmatched versatility, this spoon excels in casting, trolling at various speeds, and even vertical jigging, making it a year-round...


 
Image of Eurotackle Spade Blade | Fire Tiger; 1/4 oz.
 

Eurotackle Spade Blade | Fire Tiger; 1/4 oz.

The Eurotackle Spade Blade is lauded as a unique flutter spoon with multiple advantages, combining the best aspects of various spoons to bring out the most in your bass spoon fishing. Or other species, as these flutter spoons for bass come in two sizes,...


 
Image of Northland Fire-Fly Jigs | Pink/White; 1/64 oz.
 

Northland Fire-Fly Jigs | Pink/White; 1/64 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of VMC Neon Moon Eye Jigs | Green Fire UV; 1/2 oz.
 

VMC Neon Moon Eye Jigs | Green Fire UV; 1/2 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of Northland Fire-Fly Jigs | Pink/White; 1/16 oz.
 

Northland Fire-Fly Jigs | Pink/White; 1/16 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of VMC Neon Moon Eye Jigs | Orange Fire UV; 1/8 oz.
 

VMC Neon Moon Eye Jigs | Orange Fire UV; 1/8 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of Northland Fire-Ball Jigs | Parrot; 1/8 oz.
 

Northland Fire-Ball Jigs | Parrot; 1/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of VMC Neon Moon Eye Jigs | Green Fire UV; 1/32 oz.
 

VMC Neon Moon Eye Jigs | Green Fire UV; 1/32 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of Northland Fire-Ball Jigs | Glo Rainbow; 1/4 oz.
 

Northland Fire-Ball Jigs | Glo Rainbow; 1/4 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Salmo Floating Hornet Crankbait | Fire Bug; 2 in.
 

Salmo Floating Hornet Crankbait | Fire Bug; 2 in.

The highly regarded Salmo Floating Hornet Crankbait is one of the most effective walleye crankbaits for catching walleye and other freshwater predators in various water types. The fast twitch and rod vibrating action created by the Hornet results in an...


 
Image of Kalin's Pendu Jigs | Fire Tiger; 1/8 oz.
 

Kalin's Pendu Jigs | Fire Tiger; 1/8 oz.

Add a whole new swing (quite literally, actually) to your fishing style with the Kalin's Pendu Jigs! Northland created this unique jig with their patented free-swinging Pendulum Hook Technology. The unique dimple hammered finish and a sling-blade give...


 
Image of Pautzke Fire Mallows | Chartreuse Garlic
 

Pautzke Fire Mallows | Chartreuse Garlic

Pautzke Fire Mallows help trout anglers keep their bait suspended in the strike zone while adding scent and color that stand out in clear lakes, rivers, and stocked ponds. These naturally floating marshmallow-style baits carry vibrant colors and a specially...


 
Image of VMC Rattle Spoon | Glow Green Fire UV; 1/16 oz.
 

VMC Rattle Spoon | Glow Green Fire UV; 1/16 oz.

The VMC Rattle Spoon brings sound, flash, and vibration together to trigger strikes from walleye, perch, and crappie through the ice. Its brass resonance chamber, packed with multiple beads, creates sharp, high-frequency noise that draws fish in from...


 
Image of Northland Fire-Ball Jigs | Bubblegum; 3/8 oz.
 

Northland Fire-Ball Jigs | Bubblegum; 3/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Sufix 832 Advanced Ice Braid | 4 lb.; 50 yds.; Fire Camo
 

Sufix 832 Advanced Ice Braid | 4 lb.; 50 yds.; Fire Camo

The Sufix 832 Advanced Ice Braid is hands-down the strongest and most durable small diameter ice braid around. This line combines GORE Performance Fibers and high-modulus polyethylene (HMPE) fibers into 32 weaves per inch, for an impressively strong line...


 
Image of VMC Hatchet Spoon | Glow Fire Tiger; 1/32 oz.
 

VMC Hatchet Spoon | Glow Fire Tiger; 1/32 oz.

The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...


 
Image of Northland Fire-Ball Jigs | Sunrise; 3/8 oz.
 

Northland Fire-Ball Jigs | Sunrise; 3/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Sufix 832 Advanced Superline | 8 lb.; Fire Tiger; 300 yds.
 

Sufix 832 Advanced Superline | 8 lb.; Fire Tiger; 300 yds.

Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...


 
Image of Keitech Swing Impact | Fire Craw; 2 in.
 

Keitech Swing Impact | Fire Craw; 2 in.

The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...


 
Image of Dead End Detroiter Jig Heads | Fire Tiger; 1/2 oz.
 

Dead End Detroiter Jig Heads | Fire Tiger; 1/2 oz.

The Dead End Detroiter Jig Heads are made for the Detroit River's legendary spring walleye run, where fish are moving fast, and your jig needs to stay in the strike zone. A weight-forward design keeps them stable in heavy current, while epoxied 3D eyes...


 
Image of Northland Fire-Ball Jigs | UV Moonlight Glo; 1/2 oz.
 

Northland Fire-Ball Jigs | UV Moonlight Glo; 1/2 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...





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