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Luminous beauty meetsife in motion with the Howard's Narelle™ Waterproof Pearl Stud Earrings, an elegant accessory pairing timeless glow and a modern, worry-free finish. These elegant, featherlight studs with stainless steel posts sho
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
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Introduced in 2009, the Megabass Vision ONETEN sets a new standard for jerk baits. Designed by Yuki Ito, it has become the go-to jerk bait touring pros turn to, producing big fish on all major U.S. circuits. A slow floater, the ONETEN is c
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Break out of your slow-bite blues using the revolutionary Zoom Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tanta
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Add a touch ofuxury and shine with Amanda Blu Gold Pearl Popping Champagne Earrings. These Amanda Blu earrings have detailed, head-turning design to stand out in any setting. Part elegance, part everyday style, they complement any ensemble
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With multiple bass-attracting tricks up its claws, the Strike King Rattlin' Rage Craw presents an easy target for hungry predators. This slender crawfish imitation comes pre-rigged with a glass sound chamber in the body emitting the sounds o
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Straight out of the 6th Senseureab comes the wicked tasty soft jerkbait with everything youook for in a bass magnet. Measuring a versatile 5.2ong, the 6th Sense Flush Soft Jerkbait gives predators so many realistic attributes to key
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Deadly when trolled with or without flashers, the Point Wilson Herring Plug perfectly imitates your quarry's favorite meal. Spinning action makes it virtually irresistible. Includes scent sponges, which fit in an internal chamber, further enticing fi
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The slow-sinking Rapala Balsa Xtreme™ Swimmer combines theively action of a balsa-wood inner body with the nearly indestructible properties of a copolymer shell. The result is a highly responsiveure that has outstanding in-water act
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Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley Gulp! Alive! Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason fo
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There are soft baits and then there are Zoom baits. Tournament fishermen know the difference! This Zoom bait swimming trailer is designed with durable twin tails to seductively entice fish on the retrieve. Great trailers for jigs. Rippling t
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Put our Berkley Flicker Shad Pearl White Pro Pack in your tackle box to save a bit and be ready for changing conditions. Designed by pros for optimal action, the Flicker Shad is a fish-catching machine, with a unique rattle and extra-sharp b
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...
The highly regarded Salmo Floating Hornet Crankbait is one of the most effective walleye crankbaits for catching walleye and other freshwater predators in various water types. The fast twitch and rod vibrating action created by the Hornet results in an...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
"What Our Gearhead® Experts Are Saying: ""This jacket punches above its weight. The recycled down has great loft, it blocks wind surprisingly well, and the recycled nylon shell feels tough without being heavy. It’s perfect for everyday winter use—warm,...
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
Put a Berkley PowerBait MaxScent Tube on your hook if you want to become an absolute Smallmouth smasher. This is an upgrade over an already-proven bait. Berkeley's Maxscent material has an ultra-realistic texture that is perfect for your finesse presentations....
The ATX Tungsten Jig Heads deliver high performance with their compact, dense tungsten construction, enhancing sensitivity and control for a precise presentation. Crafted with Mustad 2X Steelhead J hooks, each jig head provides secure hooksets, while...
The Keitech Shad Impact is the ultimate baitfish imitator. Keitech utilizes different weighted plastics to create a soft bait that maintains a horizontal swimming position while producing a natural rolling action that mimics a wounded baitfish. The top...